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BIA CEO Addresses Television’s Share of the Local Advertising Marketplace for Key Ad Spending Verticals…
Chantilly, VA (June 21, 2023) – BIA Advisory Services’ MEDIA Access Pro™ (MAPro) has long-been the broadcast industry’s resource for thousands of fields of data on TV and radio groups and stations, including ownership, revenue, technical, contact and market level data. Today, BIA announced the launch of MAPro Breeze™, a streamlined service designed to make finding and using MAPro data more intuitive, easier, and faster.
“MAPro Breeze takes the best suggestions from our clients to deliver faster, easier searching options along with new functionality that helps clients work better.” said Georgina Santilli, Research Client Services Director at BIA Advisory Services. “This is a great new service for our loyal MAPro client base, and I’m excited to introduce it to the marketplace.”
MAPro Breeze offers a range of features to help users search and find broadcast industry data quickly. Users can look up call letters, affiliations, licensed market names and ranks, and total number of markets and stations present in a market.
Additionally, MAPro Breeze allows users to find digital coverage Points of Presence, OTA and digital revenue, current and previous station owners, along with FCC IDs that directly link to its website.
“MAPro Breeze is a necessary tool for busy professionals, offering simple searches and customizable search options to all types of our proprietary MAPro information,” said Tom Buono, Founder and CEO of BIA Advisory Services. “With MAPro Breeze, we’ve made it easier for our clients to find the data they need to make informed decisions, whether they are tracking owners, examining comparable sales within markets, or doing group revenue comparisons.”
The service also offers BIA’s quarterly Investing In Radio® and Investing In TV® analysis, providing valuable takeaways on trends and activities. All data from MAPro Breeze is available for export to excel, PDF, and CSV and can be easily printed or copied to use in any report or presentation.
Buono added, “The launch of MAPro Breeze strengthens our overall goal to help our clients discover the path to their best opportunities in the local advertising marketplace by providing reliable, comprehensive local intelligence that is accessible quickly and, in the method, whether by a BIA platform, API connection or other ways, that works best for a business.”
MAPro Breeze is the latest addition to BIA’s suite of advertising intelligence services, which includes MEDIA Access Pro™, the leading broadcasting and publishing resource database and BIA ADVantage™. BIA ADVantage™ provides clients with local market advertising spending intelligence to help them discover the path to their best opportunities.
About BIA Advisory Services
BIA Advisory Services is the leading authority for data-centered insights, analysis, strategic consulting, and valuation services for the local media industry. Since 1983, BIA has been a valuable resource for traditional and digital media companies, brands and agencies, the financial and legal community serving media and telecom, as well as the FCC and other government agencies. Learn more about our offerings at http://www.bia.com.
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BIA Advisory Services