Best-Selling Author and Media Theorist Steven Johnson to Headline #BIAKENGAGE Conference, May 16-18, in Austin

Case-study driven agenda will examine best practices for delivering local advertising and marketing solutions in the constantly shifting local commerce universe.

CHANTILLY, Va. (April 4, 2016) – BIA/Kelsey today announced best-selling author and media theorist Steven Johnson (@StevenBJohnson) will be the opening headline speaker at BIA/Kelsey ENGAGE: Best Practices for the Local Commerce Universe (#BIAKENGAGE), taking place May 16-18, in Austin, Texas. The conference will examine what it takes to successfully deliver local advertising and marketing solutions in a constantly changing marketplace.

“A leading thinker on innovation, Steven Johnson is a thought-provoking speaker whose keynote will offer an outstanding and fitting kick off to BIA/Kelsey ENGAGE, which will focus exclusively on how to innovate and execute in what BIA/Kelsey calls the Local Commerce Universe,” said Charles Laughlin, senior vice president, BIA/Kelsey. “Steven will set the tone for what we expect will be two days of big thinking and practical learning for media companies, adtech and martech platforms, digital agencies and SMB brands and enterprises.”

The BIA/Kelsey ENGAGE speaker lineup will feature 30-plus experts from nearly every sector of local advertising and marketing, including headliners John Allan, CEO, Sensis; Jeff Biesman, VP, Customer Acquisition & Retention Marketing, YP; Julien Billot, CEO, Yellow Pages; and Joah Spearman, Co-Founder and CEO, Localeur.

The tactically driven agenda will bring together the biggest names with the best ideas for tapping into BIA/Kelsey’s estimated $300M U.S. Local Commerce Universe by 2020 — comprised of digital marketing, commerce technology and traditional media.  Session highlights include:

  • Local Digital Agencies – What Makes Them Tick?
  • Reaching the Nirvana of Mobile, Digital Transformation
  • Hard Lessons – What They Don’t Tell You About Sales Transformation
  • The Authenticity Age: Be Real or Be Replaced
  • Local Commerce and Messaging: It’s Not Just for Millennials
  • Following Leads Down the Funnel

More information about BIA/Kelsey ENGAGE, including the agenda, speakers, sponsors and online registration, is available at http://www.biakelsey.com/ENGAGE.

About BIA/Kelsey

BIA/Kelsey defines, organizes and analyzes the multibillion-dollar Local Commerce Universe (LCU) for media, technology companies, brands and agencies competing in today’s multiplatform, interactive local media and marketing arena. LCU, the firm’s proprietary vision for tracking the evolving local marketplace, provides an effective framework for delivering meaningful data-driven analysis, consulting and valuation services, competitive intelligence and state-of-the-industry conferences. Learn more about BIA/Kelsey at http://www.biakelsey.com.

For more information contact:
Eileen Pacheco
For BIA/Kelsey
(508) 254-1440
eileen@tango-group.com