BIA Advisory Services helps traditional and digital media, brands & agencies and technology companies secure a winning position in the local advertising marketplace.
Current News
BIA 2nd Edition of Hispanic Radio Directory Covers Nearly 2,000 U.S. AM & FM Stations, Illustrating Diversity of the Population, Formats and Ownerships
BIA Advisory Services has published the second edition of its Hispanic Radio Station Directory, a free comprehensive guide to the diverse cross-section of Spanish-language stations in the U.S. and Puerto Rico. Included are nearly 2,000 commercial and non-commercial AM and FM stations in over 100 different formats that appeal to various Hispanic target segments. A companion report accompanies the directory and features proprietary analysis into the Hispanic radio market.
Latest Podcast
Broadcast Optimism that Won’t Stay in Vegas: BIA’s Outtake on the 2024 NAB Show
The BIA team discusses how ATSC3 and AI implementation is moving from buzzwords to real-world applications. They also examine the auto industry and the advanced tech vying for space in the complex dashboard arena. Plus they discuss the new possibilities for radio in light of the FCC’s approval of over-the-air geotargeting for FM stations. At the heart of it all, Christina, Nicole and Rick explain that we are witnessing the integration of advanced technologies that are driving a significant evolution of audience behaviors and advertiser expectations simultaneously. This excitement has captured the industry’s attention and definitely won’t stay in Vegas!
New Forecast
U.S. Local Advertising Forecast 2024
The U.S. Local Advertising Forecast 2024 provides an overview of paid U.S. local advertising spent by national, regional, and SMB advertisers. The forecast includes a seven-year nationwide overview of total U.S. ad spending for traditional and digital media while identifying total local advertising spend with and without political spending.