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Home Anne Maguire

BIA/Kelsey Issues Call for SMB-Focused Startups for 2015 Future Stars

  • July 16, 2015
  • Press Releases

BIA/Kelsey’s Future Stars program celebrates innovation in SMB digital solutions; qualified startups will be showcased at BIA/Kelsey SMB, Sept. 29-30, in Denver CHANTILLY, Va. (July 16, 2015) – BIA/Kelsey today announced a call for startups for the 2105 class of…

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BIA/Kelsey Bolsters Business Development Team with Two New Hires

  • June 8, 2015
  • Press Releases

Kelly Benish named VP of Business Development; Gretchen Vogel joins as Senior Director of Strategic Sales CHANTILLY, Va. (June 8, 2015) – BIA/Kelsey, the authoritative local media research and advisory firm, today announced the hiring of two accomplished business development…

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Maribeth Papuga Joins BIA/Kelsey as Executive-in-Residence

  • June 4, 2015
  • Press Releases

CHANTILLY, Va. (June 4, 2015) – BIA/Kelsey announces media, marketing and advertising veteran Maribeth Papuga has joined the firm as Executive-in-Residence (EIR), to advise the company and participate in its practice areas including industry coverage, research, consulting and forecasting projects…

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On-Demand Household and Transportation Services Will Generate $18.5 Billion in Revenues in 2015

  • June 2, 2015
  • Press Releases

BIA/Kelsey will present its outlook for the local on-demand economy at BIA/Kelsey NOW, June 12, in San Francisco, which features keynotes by MyTime and Porch CHANTILLY, Va. (June 2, 2015) – BIA/Kelsey estimates companies providing on-demand household and transportation services…

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Retail SMBs Nurturing Customer Relationships with Range of Digital Tools

  • June 1, 2015
  • Press Releases

Retail SMBs Nurturing Customer Relationships with Range of Digital Tools New report, “Retail SMBs – Advertising & Marketing Trends,” highlights use of digital customer lists, CRM, loyalty programs, social media and mobile platforms for customer engagement and retention CHANTILLY, Va.…

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‘BIA/Kelsey NOW’ to Examine the Rise of the Local On-Demand Economy, June 12, San Francisco

  • May 13, 2015
  • Press Releases

Speakers include influential on-demand economy experts, business leaders MasterCard and PricewaterhouseCoopers, and service providers Heal, HotelTonight, Urgent.ly, Homejoy, HomeAdvisor and Josephine.com CHANTILLY, Va. (May 13, 2015) – From ride sharing and hospitality to house cleaning, odd jobs and roadside assistance,…

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Automotive Businesses to Spend $15.1 Billion on Local Advertising in 2015

  • May 11, 2015
  • Press Releases

New vertical industry advertising report profiles local media spending trends and consumer media usage habits in the automotive category CHANTILLY, Va. (May 11, 2015) – In its latest vertical industry report, “Insights into Local Advertising – Automotive Vertical,” BIA/Kelsey estimates…

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Mobile Will Grab 11.5% of Total Local Media Revenues by 2019

  • April 22, 2015
  • Press Releases

BIA/Kelsey forecast indicates mobile is on track to become fourth largest local media by 2019 CHANTILLY, Va. (April 22, 2015) – In the spring update to its U.S. Local Media Forecast 2015, BIA/Kelsey forecasts location-targeted mobile advertising revenues in the…

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Overall U.S. Radio Industry Revenues Remain Steady at $14.9 Billion in 2014

  • April 1, 2015
  • Press Releases

iHeartMedia’s KIIS-FM in Los Angeles moves up to become the highest revenue-generating U.S. radio station in 2014, earning $65.9 million in advertising revenues CHANTILLY, Va. (April 1, 2015) – iHeartMedia’s contemporary hit radio (CHR) station KIIS-FM in Los Angeles, moved up…

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BIA/Kelsey Announces ‘GOLOCAL Awards’ Winners

  • March 30, 2015
  • Press Releases

GOLOCAL recognizes the best local marketing initiatives of national brands, which BIA/Kelsey forecasts will spend $57.1 billion on local media and marketing in 2015 CHANTILLY, Va. (March 30, 2015) – BIA/Kelsey today announced the winners of the 2015 GOLOCAL Awards,…

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Media Mentions
  • Mobile Ad Dollars Will Top Direct Mail Spending in Local Media for the First Time

  • 2022 Will Be Big For Mobile Ad Spending

  • Mobile Overtakes Mail As Top Local Ad Medium

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