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This author has written 107 articles
Home Anne Maguire

BIA/Kelsey Report Evaluates CBS Radio as It Approaches IPO

  • September 20, 2016
  • Press Releases

New, 60-plus-page report offers insights into the local advertising marketplace, the radio industry, CBS Radio properties and the markets in which CBS Radio competes. CHANTILLY, Va. (Sept. 20, 2016) – BIA/Kelsey, the leader in broadcasting research and valuation, has conducted…

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Digital Media Futurists from IBM Watson, Forbes, The Wharton School, chiefmartec.com to Keynote BIA/Kelsey NEXT, Dec. 5-7, Boston

  • August 17, 2016
  • Press Releases

The #BIAKNEXT conference will examine the future of local digital advertising and marketing, with a focus on how media, agencies and tech innovators are helping marketers advance their strategies. CHANTILLY, Va. (Aug. 17, 2016) – BIA/Kelsey today announced keynote speakers…

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BIA/Kelsey Report Examines How Local TV Stations Are Becoming Local Media Companies

  • August 10, 2016
  • Press Releases

New state-of-the-industry report delves into the impact of increased consumer and advertiser choices on local TV; includes local media revenue forecasts. CHANTILLY, Va. (Aug. 10, 2016) – BIA/Kelsey analyzes opportunities and hurdles for the local television industry in the newly…

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Significant Programmatic Buying of Local TV Advertising Still Three Years Away

  • August 1, 2016
  • Press Releases

New BIA/Kelsey Insight Paper suggests the adoption of programmatic in the national TV market holds clues to what will drive programmatic ad buying at the local level. CHANTILLY, Va. (Aug. 1, 2016) – BIA/Kelsey today released its mid-year update in…

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Click-to-Call Influences More Than $1 Trillion in U.S. Consumer Spending

  • July 27, 2016
  • Press Releases

New BIA/Kelsey Industry Watch report examines the growing importance of call commerce. CHANTILLY, Va. (July 27, 2016) – A new Industry Watch report from BIA/Kelsey examines one of the most under-recognized areas of the media and advertising worlds: call commerce.…

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New BIA/Kelsey Report Examines Opportunities for Selling SEO and Social Automation to SMBs

  • July 18, 2016
  • Press Releases

Companion webinar on Aug. 9 will look at how solution providers can expand their product mix to include SEO and social marketing services and deliver comprehensive marketing automation strategies for SMBs. CHANTILLY, Va. (July 18, 2016) – A new sponsored…

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Location-Targeted Mobile Ad Spend to Reach $29.5B in the U.S. in 2020

  • June 16, 2016
  • Press Releases

Native social advertising will represent more than one-quarter (28.1%) of U.S. local-targeted ad spend by 2020, pulling market share from search and display. CHANTILLY, Va. (June 16, 2016) – In the spring update to its U.S. Local Advertising Forecast 2016,…

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U.S. Local Ad Revenues to Exceed $172B in 2020

  • June 2, 2016
  • Press Releases

The spring update to BIA/Kelsey’s U.S. Local Advertising Forecast 2016 reveals local media will experience consistent growth from 2015-2020 at 4.2% CAGR. CHANTILLY, Va. (June 2, 2016) – In the spring update to its U.S. Local Advertising Forecast 2016, BIA/Kelsey…

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U.S. Local TV Station Over-the-Air Ad Revenues Expected to Reach $20.8 Billion in 2016

  • May 9, 2016
  • Press Releases

U.S. Local TV stations experiencing higher than anticipated ad revenues in 2016 due in part to protracted presidential primary season and stronger economic data. CHANTILLY, Va. (May 9, 2016) – BIA/Kelsey, advisor to companies in the local media industry, forecasts…

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Chatbots, Online-to-Offline, Geo-Fencing, Location Data and Digital Innovation Top the Agenda at Next Month’s BIA/Kelsey ENGAGE Conference

  • April 14, 2016
  • Press Releases

#BIAKENGAGE, May 16-18, in Austin, to feature winning case studies about delivering local #advertising and #marketing solutions for enterprises and SMBs. CHANTILLY, Va. (April 14, 2016) – The latest innovations and best practices in local advertising and marketing solutions will…

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Media Mentions
  • Mobile Ad Dollars Will Top Direct Mail Spending in Local Media for the First Time

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  • Mobile Overtakes Mail As Top Local Ad Medium

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