Marinaro

Tony Marinaro covers market research.

Expertise: Market research and consumer insights, Audience research and ratings analysis, Broadcast programming research

Tony Marinaro has 30 years experience in the field of market research and consumer insights. He is the former Corporate Director Head of Research for LIN Media and Corporate Director of Audience Research for Media General. His expertise is in the area of leveraging data to deliver perspective insights to assist companies on how to drive customer retention and growth. Throughout his career he has provided strategy and analysis to clients to help them achieve revenue goals. In addition to being a senior level research management executive he has also taught college classes on methods, techniques and advertising guidelines related to market research. He holds a Bachelor of Arts degree in Mass Communications from Quinnipiac College.