001reynolds

Tim Reynolds develops digital revenue strategies and sales training.

Expertise: Digital Revenue, Media Strategies, Sales Training

Tim Reynolds, a consultant to BIA/Kelsey, is a digital revenue expert with more than 15 years’ experience creating and executing local digital revenue strategies. He has actively participated in the growth of the digital media industry from the early days of Quantum Link (now AOL) in 1983, building his first station website in 1994 (using Netscape .5), launching mobile sites and apps in the mid-2000s, all the way up to generating millions of dollars in clean digital revenue from station groups with major news brands in large markets as well as small stations with little web traffic or news.

While at the Meredith Corp., Tim led a team that launched local TV websites and mobile applications in markets from Atlanta to Portland, Oregon, to Hartford, Connecticut, resulting in millions of dollars in new digital revenue. In his most recent position at New Age Media, he created a digital revenue division that was successful in generating hundreds of thousands of dollars in new local revenue solely through reach-extension products, SMS and promotions.

Specializing in digital media training, Tim has trained hundreds of traditional media account executives and managers, keeping them current on the latest trends, while making sure their clients still see measurable results. Recent projects include a series of digital marketing seminars for SMBs, resulting in many annual contracts for his media clients.

Tim is a published thought leader who has presented at major media conferences (NAB, BIA/Kelsey, TVB) on trends and successes with digital revenue that help local businesses succeed in this increasingly important space. He has the unique ability to explain complicated digital ideas in a way that account executives, broadcast managers, and business owners alike can understand and utilize to help their businesses’ excel.