Mark Dugan covers Data Insights & Client Relations.
Expertise: Broadcasting, Traditional Media, Market Research
Mark is BIA’s Director of Data Insights and Client Relations. In this role, Mark works directly with clients to determine their needs and requirements. Mark’s experience on the broadcast side, and as a user of BIA ADVantage, puts him in a unique position to help clients use BIA data and research effectively and efficiently.
Mark is also part of the content team at BIA, developing presentations reports, webinars and podcasts. He is also developing a client video training series for BIA ADVantage to help clients learn how to best use the platform.
Mark has over 23 years of Broadcast Television experience as a Research Director at WKBW in Buffalo and WPGH in Pittsburgh, and as an Account Executive at WMC in Memphis. Mark has deep data skills and has worked regularly with Nielsen, Scarborough, Media Audit and Kantar Research to develop client centric presentations and assist sales management.
Mark has his MBA with a concentration in Marketing and a BA in Psychology from the University of Rochester.
Mark is an animal lover and has been adopting pets from animal shelters since he graduated from college. His family currently has two cats, Luna and Grizzabella.