Leyla Chatti covers research and analytics.
Expertise: Media research, Business intelligence, Analytics
As a senior media analyst, Leyla is helping the BIA team with its media clients on qualitative and quantitative research, building strategic business insights, and developing custom client insights and analytics reports.
Leyla is also assisting in project creation, defining performance metrics, tracking KPIs, collecting requirements, building dashboards, and explaining variances.
Her past experiences include Digital Media Strategy, Cross-Platform Marketing, Market Research, Data Analysis, and Risk Assessment. Prior to joining BIA, Leyla worked at ComScore as a Client Insights analyst for the financial services area and at Warner Brothers as an Audience Insights analyst analyzing and reporting to global leadership.
In her leisure time, Leyla is a music enthusiast and curator while also playing saxophone and keyboards at times.