Joan FitzGerald covers Cross-Platform Measurement.
Expertise: Sales lift attribution, advanced TV, ad tech, audience-based buying, digital transformation
Joan FitzGerald has over two decades of leadership and innovation in advertising sales research, specializing in the intersection of traditional and digital media, and creating research solutions to address the need for new measurements to value advertising and generate revenue growth. Joan has a deep understanding of digital, consumer and television data, and how data can be used to deliver value to brands and uncover shifts in consumer media behavior that are driving the transition from linear TV to data-driven, digital platforms and business models. Joan is a visible, pro-active leader in the video advertising industry and is a frequent, sought-after speaker on topics such as audience-based targeting, audience-based media planning, cross-platform measurement and brand sales lift attribution. She holds a Master’s degree in Communications with a focus on applied statistics from University of Illinois at Champaign-Urbana. She holds a Bachelor’s degree in Economics and Rhetoric & Communications studies from University of Virginia.