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The Most Comprehensive Report on the Global Yellow Pages Market

Global Benchmarks. Analysis and Context. Searchable Online Format

Global economic pressures; the shift to online, mobile and social platforms; changing local ad buying behaviors — are you keeping pace with the changing directory industry? If you have a stake in the future of the Yellow Pages industry - both print and electronic - then you need Global Yellow Pages™. This is the most comprehensive fact book available on the global Yellow Pages industry, and the only industry resource that includes access to a searchable database of key metrics.

The sixth edition of the Global Yellow Pages™ is available. For more details, contact us by email or call (650) 948-5776.

The Global Yellow Pages™ is the essential planning tool for any company evaluating new markets, existing or potential competitors, key management, successful product/sales strategies and trends that are shaping the rapidly evolving directory business.

Researched and published by BIA/Kelsey, the trusted source for accurate and thorough information and analysis about the Global Yellow Pages industry, this resource can help your business understand:

Where the Yellow Pages industry is headed.
Which companies are successful.
What global benchmarks reflect growth vs. profit.

Global Yellow Pages provides all the operational details, analysis and detailed company backgrounds companies need along with the context for understanding the numbers from respected BIA/Kelsey analysts.

Global Yellow Pages’ Overview

The Global Yellow Pages™ captures key metrics, including revenues, growth rates, titles and distribution, employees, size of sales force, online and mobile products, prominent executives, advertisers, and major developments and challenges. The report also provides:

Global forecast through 2016
Global Yellow Pages strategic assessment
Market-by-market summaries, which include an economic overview; key macro indicators (GDP, GDP per capita, mobile and smartphone penetration, Internet and broadband penetration, media market size and growth); size of directional media market; directional media market forecast through 2016; directional media as a percentage of ad market; directional media as a percentage of GDP; and directional media per capita
Profiles of the world’s 30 leading directory companies

Learn more about Global Yellow Pages™ by downloading an executive summary.

Global Yellow Pages™ Sixth Edition Key Features

Searchable Online Format	Global Yellow Pages delivers comprehensive profiles, analysis and key performance indicators in a searchable online format: Revenues per print title and distributed print copy Revenues per employee and sales rep Revenues per advertiser Revenue generating units per advertiser Share of search from mobile devices The database will include quarterly updates of revenues and EBITDA for public companies.
Beyond the Numbers	Global Yellow Pages features operational details, analysis and detailed company backgrounds. BIA/Kelsey provides context to the numbers by leveraging its deep and longstanding knowledge of this industry and its close relationships with many of the world’s leading companies.
Comprehensive	Global Yellow Pages is the best resource for finding the world of Yellow Pages in one place. We tie all the data together into a set of global benchmarks against which publishers can measure themselves, such as: Historical revenues by segment (print and digital) Print directory titles and distribution Online directory usage Detailed lists of products and brands Key executives Number of employers and sales reps
Market and Company Level Benchmarking Metrics	Market Level — market size; 2011 growth rates (total, print, digital); forecast CAGR (total, print, digital) 2011-2016; directory revenue per capita; estimated directory titles + average revenue per title; estimated directory distribution + average revenue per copy; advertisers & ARPA *Company Level* — revenues; margins; advertisers; key executives; ownership; titles & distribution; employees and sales reps; key developments 2007-2011
Global Leaders: Regional & Worldwide Comparisons	Largest publishers Fastest growing publishers Regional share Global forecast Global industry snapshot