Dependable, In-Depth Analysis of Your Local Ad Market
Today’s media companies need reliable,
accurate data to track where the ad dollars in
their local market are flowing and what their competitors
are doing.
BIA/Kelsey’s Media Ad View Reports provide
a detailed picture by advertiser category of
trends and competitive market intelligence across
the entire local advertising spectrum. The reports
provide vital analysis of online spending distribution
to examine what dollars are being spent online
and where they are being spent.
Media Ad View reports have all the intelligence
on where ad dollars are flowing in your local
marketplace. These reports are the most accurate
and comprehensive local ad revenue reports and
forecasts available in the industry. And, in
today’s economic climate, this is vital
information you cannot afford to miss.
Track Ad Revenue Nationally and in Local Markets across the U.S.
Covering 12 media, 12 ad categories and 94 subcategories, BIA/Kelsey’s
Media Ad View reports track local advertising spending by media for
the most recent year and for five years out (2011-2016) for every local market.
Markets are organized by the 362 Core Based Statistical Areas (CBSAs) or TV/Radio
markets. The reports also track the distribution of online ad spending in every
local market.
Value of Reports
Clients tell us that Media Ad View is a powerful competitive tool – providing
indispensable information and grounded knowledge to help you be successful
in your particular market.
Top five reasons businesses use Media Ad View reports:
- Generate budgets and make business decisions based on an accurate picture
of where local ad dollars are today, and where they are shifting over the
next five years.
- Track ad spending across all business categories so you
know where to go find the dollars.
- Understand pricing and competitiveness
of online by drilling down into detailed ad categories, such as auto or technology,
to examine what dollars are being spent online and where they are being spent.
- Develop effective media plans for a diverse group of ad prospects.
- Create
professional, effective sales collateral quickly and easily.
Three Powerful Reports
There are three different Media Ad View reports, each an effective resource
for understanding where the money is in local media markets. (Markets are organized
by the 362 Core Based Statistical Areas (CBSAs) or TV/Radio markets.)
Media Ad View: Scan Reports
Media
Ad View: Scan Reports offer concise comparative data for a specific
market. The report provides a snapshot of a local marketplace, relative share
of media for each of the 12 different media segments, now and 5 years from
now. (This report does not include ad categories.)
This report is a two-page summary delivered in PDF format.
Media Ad View: General Category
Reports
Media Ad View: Category Reports provide a 12 by 12 ad grid displaying
ad spend by category for twelve local media categories. The report offers the
following information in easy-to-understand chart format:
Ad
revenue estimates for all media across advertising categories - Percent
of total ad spending by media and by advertising category
- Ad spending
and revenue changes for 12 media categories (2010-2015)
- Total market
advertising revenue by media
- Media revenue shares index: relative
to national revenue shares
- Annual revenue changes by media (2010-2015)
- Local
market total ad spend
- Map depicting the local market
- Comprehensive
profiles on each of the 12 ad categories
This report is 15 pages plus and delivered in PDF format.
Media Ad View: Detailed Category
Reports
Media
Ad View: Detailed Category Reports are our most comprehensive ad revenue
reports, providing details of ad revenue dollars across major business categories.
New for 2012 is an analysis of online revenue distribution.
Including all the data from the General Category Report, the unique value
of a Detailed Category Report is the interactive Excel™ file that allows
you to drill down into 94 detailed categories. Using this information, you
can see, for example, exactly what car dealers or health care providers will
spend in your market and on what (i.e., TV, mobile, online, radio, direct mail,
etc.)
Easy to use, it is simple and efficient to sort a large amount of information
within Detailed Category Reports. By simply choosing a detailed category, you
can easily generate a series of pie charts and tables that examine that category
in a local market. Data charts include:
- Ad spending share by media for the current year and for each year
five years out
- Estimated annual advertising revenues
- Share
of total annual advertising revenues by media
- Annual growth in advertising
revenues by media
- Online ad distribution
Report Value - Why Buy and Who Buys
Media Ad View helps you make informed business decisions on a market-by-market
basis. Whether you are looking to protect your leadership position in a
given market, or you are planning to roll out a multiplatform offering across a network
of stations, with Media Ad View you can develop a strategy specific to the
local advertising landscape in your key markets.
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Why buy?
- Identify growth opportunities in the interactive space
- Drill down on activities within a local market
- Gain insights into the trends of advertisers
- Explore competitive strategies in local markets and nationwide
- Train sales team as a multiplatform consultant
- Deliver effective sales presentations to prospects
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Who buys?
- Sales SVP, VP
- Sales directors
- Sales management
- Marketing and strategy groups
- General managers, VPs of finance, presidents
- Analyst community
- Ad agencies
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No matter which report you choose, you won’t have to guess what is going
on in your market – with Media Ad View, your decisions will be based
on sound research and competitive intelligence and backed by BIA/Kelsey’s
rigorous forecasting methodology that is based on our 29-year history of being
a trusted resource to the media industry.
Order Now
Call (800) 331-5086 or e-mail info@bia.com to
order a report. You may also download
a sample report now
