U.S. Local Media Forecast: Full Edition
BIA/Kelsey's bi-annual U.S. Local Media Forecast has long been considered local media's leading forecast for accurate industry tracking. Now, BIA/Kelsey is offering an even deeper dive into the entire local media advertising marketplace with our U.S. Local Media Forecast (2012-2017): Full Edition.
Covering all media, including important breakout categories like social, mobile and out-of-home, this new forecast report provides a 360-degree view of the market for all "local" advertising spent by national and regional companies, as well as small and medium-sized businesses.
Report Contents
The U.S. Local Media Forecast: Full Edition provides a national overview of U.S. spending in local markets and individually examines the specific forecast for each media (i.e., Newspapers, Radio, Video, Television: Over-the-Air & Cable, Out-of-Home, Direct Mail, Directories (Print and Internet Yellow Pages), Magazines, Online, Mobile, Social).
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The report also offers critical analysis and commentary to explain the story behind the numbers. A sampling of topics examined in the report includes:
- Annual revenue changes for each media
- Local video advertising revenues distribution across media
- Share of mobile ad spend by format (i.e., display, search, SMS)
- Local versus national ad spend for mobile and social
- Local search versus top-line search revenue
- Core U.S. search market review (Dec. 2011 vs. Dec. 2012)
- Social advertising forecast: "native" advertising
What are some of the specific recent findings from the report? Click now to read.
Value to Businesses
The
U.S. Local Media Forecast: Full Edition offers a comprehensive and reliable view of the local media landscape and can help businesses:
- Understand the market outlook now and in five years,
- Gain insights around the key drivers and assumptions behind top-line numbers, and
- Drill down into specific media to track activity and opportunity.
The report also provides critical analysis companies can use to understand today's most important topics such as: local versus national ad spend for mobile and social, video advertising revenues across media, and social trends around native advertising.
For more information on this report and to purchase, call (800) 331-5086 or e-mail sales@biakelsey.com.
Table of Contents
Executive Summary
- Specific Media Highlights
- Forecast Objectives
- Forecast Methodology
 National Overview - Total U.S. Spending in Local Markets
- Local Media Five-Year Forecast
- Local Ad Market and Traditional Media (2012)
- Steady Shift Toward Digital Media (Dollars and Percentage)
- Local Ad Market and Traditional Media (2017)
 Newspapers
- Overview
- Five-Year Forecast
- Annual Revenue Changes
 Radio
- Overview
- Distribution of 2011 Revenues by Region
- Five-Year Forecast
- Annual Revenue Changes
 Video
- Overview
- Ad Revenues
- 2012 Video Ad Revenues – Distribution Across Media
- 2017 Video Ad Revenues – Distribution Across Media
- Online Video
- Annual Revenue Changes
 Television: Over-the-Air and Cable 
- Overview
- Broadcast TV: Five-Year Forecast
- Local Cable TV: Five-Year Forecast
- Broadcast & Cable TV Annual Revenue Changes
 Out-Of-Home
- Overview
- Five-Year Forecast
- Annual Revenue Changes
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 Direct Mail
- U.S. Print Yellow Pages
- U.S. Internet Yellow Pages
- Local Ad Spend: Five-Year Forecast
- Yellow Pages: Five-Year Forecast
- Print Yellow Pages Five-Year Forecast
- Internet Yellow Pages Five-Year Forecast
- Annual Revenue Changes
 Directories
- U.S. Print Yellow Pages
- U.S. Internet Yellow Pages
- Print Yellow Pages Five-Year Forecast
- Internet Yellow Pages Five-Year Forecast
- Local Ad Spend: Five-Year Forecast
- Annual Revenue Changes
 Local Magazines
- Overview
- Five-Year Forecast
- Annual Revenue Changes
 Online
- Overview
- Five-Year Forecast
- Annual Revenue Changes
- Core U.S. Search Market
- U.S. Search Market Forecast (Total & Local)
- U.S. Display Market (Total & Local)
 Mobile
- Overview
- Mobile Local Ad Spend: Five-Year Forecast
- Local Ad Spend: Five-Year Forecast
- Annual Revenue Changes
- Mobile Local Ad Spend: Takeaways
- Local vs. National Ad Spend in Mobile
- Local vs. National Takeaways
- Share of Mobile Local Ad Spend by Format
- Mobile Ad Formats: Definitions and Drivers
- Mobile Ad Formats: Takeaways
 Social
- Defining Social Media Advertising
- U.S. Social Ad Spend: 2011-2016 Forecast
- Annual Revenue Changes
- Beyond Facebook: YouTube, LinkedIn
- Social Ad Forecast: Twitter Trends
- Local vs. National Spend in Social Media
- Social Ad Forecast: Local Takeaways
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For more information on this report and to purchase, call (800) 331-5086 or e-mail sales@biakelsey.com.
