The Big and Detailed Picture on "Local"
Twice annually, BIA/Kelsey publishes a U.S. Local Media Annual Forecast that provides the big picture on ‘Local.’ The forecast, a comprehensive and authoritative view of the local media landscape, delivers an objective and credible five-year market outlook while analyzing the key drivers and assumptions behind top-line numbers.
In addition to the local media forecast, BIA/Kelsey also releases quarterly forecasts for television and radio in its financial publications, Investing In and a forecast for Global Yellow Pages.
U.S. Local Media Forecast
BIA/Kelsey’s U.S. Local Media Forecast consists of 12 key segments: newspapers, direct mail, television, radio, print Yellow Pages, out of home (non-digital), cable television, magazines, online/interactive, mobile, Internet Yellow Pages, and other interactive revenues generated by traditional media players.
The forecasts draw from proprietary data; company, industry and country information in the public domain; and discussions with clients and non-clients about the direction and pace of development in the local media marketplace. Clients of BIA/Kelsey’s Continuous Advisory Services receive the firm’s forecasts.
The forecast also serves as the foundation for BIA/Kelsey's Media Ad View Reports, market-specific reports that provide a comprehensive picture of the state of local media advertising and a five-year projection for 12 media categories in 362 markets across the nation.
The following offers publically available information from published forecasts.
| DATE |
PUBLICLY RELEASED FINDINGS |
| May 15, 2012 |
U.S.
Social Media Ad Spending to Reach $9.8 Billion
by 2016 |
| April 18, 2012 |
Mobile
Local Search Volume Will Surpass Desktop
Local Search in 2015 |
| March 20, 2012 |
U.S.
Local Digital Ad Revenues Remain Strong, Bolstering Slower Growth
Overall in Local Media Market |
| November 14, 2011 |
U.S.
Social Local Advertising Revenues to Reach $2.3 Billion in 2015 |
| November 7, 2011 |
U.S.
Local Digital Advertising Revenues Continue Upward in 2011 Despite
Slow-Growth Economy, According to BIA/Kelsey |
| September 13, 2011 |
BIA/Kelsey
Revises Deals Forecast Upward Slightly,
Due to More Entrants, Rapid Market Expansion and Growing Consumer
Adoption |
| August 30, 2011 |
Digital
Advertising, Performance and Retention Solutions Will Be 70% of
SMB Marketing Budgets by 2015 |
| June 23, 2011 |
U.S.
Mobile Local Ad Revenues to Grow From $404 Million in 2010 to $2.8
Billion in 2015 |
| May 18, 2011 |
Local
Search Advertising Revenues to Reach $8.2
Billion by 2015 |
| May 2, 2011 |
Social
Media Ad Spending to Reach $8.3 Billion in 2015 |
| March 21, 2011 |
BIA/Kelsey
Forecasts U.S. Local Digital Ad Revenues to Nearly Double to $42.5B
by 2015 from $21.7B in 2010 |
Television, Radio and Global Yellow Pages Forecasts
BIA/Kelsey releases quarterly forecasts for radio and television in our Investing In publications. These financial guides report information about transactions, trends, revenues, owners, and market and station specific information.
Every other year, BIA/Kelsey publishes Global Yellow Pages report, a comprehensive examination of the markets and companies that comprise the global Yellow Pages industry. This report captures key metrics, including revenues, growth rates, titles and distribution, employees, size of sales force, online and mobile products, prominent executives, advertisers, and major developments and challenges. The most recent edition was published in December 2011.
The following offers publically available information from published forecasts.
| FORECAST |
PUBLICLY RELEASED FINDINGS |
Investing In Television® Reports
(View publications) |
May 1, 2012 - Local
TV Revenues Down 7.8% in 2011; Presidential Election and Increase
in Online Expected to Boost Numbers to $20.3 Billion This Year
April 29, 2011 - Local
Television Revenues Rose 23.2% to $19.4 Billion in 2010, Driven
by Political Campaigns and National Advertising
Dec. 20, 2011 - BIA/Kelsey Expects Local TV Ad Revenues to End the Year At $18.5
Billion, Up 17% From 2009; Forecasts Decline in 2011 |
Investing In Radio® Reports
(View publications) |
April 10, 2012 - Radio
Industry Revenues Flat in 2011, While Online Revenues Jump 15.1%
November 29, 2011 - BIA/Kelsey
Revises Radio Industry Revenue Estimates
for 2011 and 2012; Expects Increases
of 3.5% for Over-the-Air and 15.1%
for Online in 2012 |
| Global Yellow Pages Forecast (2011-2015) |
Dec. 6, 2011 - BIA/Kelsey
Estimates 2011 Global Yellow Pages Revenues at $23.4 Billion |
| Global Yellow Pages Forecast (2009-2014) Mid-year Update |
July 13, 2010 - Digital Offerings to Account for 39% of Global Yellow Pages Revenues by 2014
|
