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Comprehensive Analysis of the Local Media Space
Local Media Forecasts
BIA/Kelsey issues in-depth revenue forecasts for the U.S. Local Media marketplace. BIA/Kelsey defines the local media advertising marketplace as those media that provide local audiences to all types of advertisers.
Our forecasts deliver a five-year market outlook and analyzes key drivers and assumptions behind top-line numbers. Our forecasts cover the following:
- U.S. Local Media
- U.S. Local Mobile Search and Display
- U.S. Deal-A-Day Forecast
- Global Yellow Pages (US and Europe)
- Global Local Search and Display
- U.S. SMB Spending Forecast
Businesses use our forecasts to apply relevant data to business decisions, use insights to guide their strategies and facilitate funding opportunities. Our forecasts draw from proprietary data; company, industry and country information in the public domain; and discussions with clients and non-clients about the direction and pace of development in the local media marketplace. Elements of this forecast are updated throughout the calendar year.
| FORECAST |
PUBLICLY RELEASED FINDINGS |
| 2013 U.S. Local Media Annual Forecast |
March 18, 2013
U.S.
Local Media Ad Revenues to Grow from $132.5B in 2012 to $148.8B in
2017
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| 2012 U.S. Local Media Annual Forecast |
November 26, 2012
U.S.
Social Media Ad Revenues to Grow from $4.6B in 2012 to
$9.2B in 2016
November 14, 2012
U.S.
Local Online/Interactive/Digital Ad Revenues to Reach
$38.1B in 2016
November 5, 2012
U.S.
Mobile Local Ad Revenues to Grow from $664M in 2011 to
$5.8B in 2016
September 17, 2012
U.S.
Consumer Spending on Online Deals to Reach $3.6B in 2012
July 16, 2012
Digital Ad Revenues for Local Media to Grow 13.1% in 2012, According to BIA/Kelsey
May 15, 2012
U.S.
Social Media Ad Spending to Reach $9.8 Billion by 2016
March 20, 2012
U.S.
Local Digital Ad Revenues Remain Strong, Bolstering Slower Growth
Overall in Local Media Market
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Investing In Television® Reports
(View publications) |
May 1, 2012 - Local
TV Revenues Down 7.8% in 2011; Presidential Election and Increase
in Online Expected to Boost Numbers to $20.3 Billion This Year
April 29, 2011 - Local
Television Revenues Rose 23.2% to $19.4
Billion in 2010, Driven by Political
Campaigns and National Advertising
Dec. 20, 2011 - BIA/Kelsey Expects Local TV Ad Revenues
to End the Year At $18.5 Billion, Up
17% From 2009; Forecasts Decline in 2011 |
Investing In Radio® Reports
(View publications) |
April 10, 2012 - Radio Industry Revenues Flat in
2011, While Online Revenues Jump 15.1%
November 29, 2011 - BIA/Kelsey
Revises Radio Industry Revenue Estimates
for 2011 and 2012; Expects Increases
of 3.5% for Over-the-Air and 15.1% for
Online in 2012 |
| Global Yellow Pages Forecast (2011-2015) |
Dec. 6, 2011 - BIA/Kelsey
Estimates 2011 Global Yellow Pages Revenues at $23.4 Billion |
| Global Yellow Pages Forecast (2009-2014) Mid-year Update |
July 13, 2010 - Digital Offerings to Account for 39% of Global Yellow Pages Revenues by 2014
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| Global
Yellow Pages, our periodic in-depth analysis and
outlook of the worldwide directory
publishing industry |
Sept 23, 2009 - BIA/Kelsey Releases Fifth Edition of Global Yellow Pages; Forecasts $29.1B in Directory Revenues Worldwide in 2013
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Local Media Research
Media decision makers have relied on BIA/Kelsey research, the cornerstone of our company, for decades. We offer in-depth profiles of the constituent properties of multiple media sectors, on a company and market-by-market basis in both our MEDIA Access Pro™ data service and our Investing In financial publications.
We also deliver custom research for clients with specific research needs based on the comprehensive data we have collected on local media.
Also part of our publication offering is The Global Yellow Pages™, the directory industry's definitive source of information on the industry players and its executives. It is the essential planning tool for any company evaluating new markets, existing or potential competitors, key management, successful product/sales strategies and trends that are shaping the rapidly evolving directory business.
We provide comprehensive looks at nationwide and market-by-market trends for the 12 major advertising categories (Media Ad View: Scan Reports and Media Ad View: Category Reports.)
Ongoing Tracking Studies of Local Media and Advertiser Trends
BIA/Kelsey conducts regular studies of small and medium-sized businesses, advertisers and consumers. Whether you need benchmarking data or comparative metrics, look to BIA/Kelsey for important segmentation analysis to support business and sales-planning activities. BIA/Kelsey releases selected findings from its research studies to the public, and provides detailed reports, including analysis of key trends, to advisory services clients.
| FORECAST |
PUBLICLY RELEASED FINDINGS |
| Local Commerce Monitor, our annual survey of small and medium-sized businesses, conducted with research partner ConStat, Inc. since 1999. |
Feb. 28, 2012 - Small
Businesses Plan to Allocate One-Quarter
(26%) of Ad Budgets to Digital Media Over Next 12 Months
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| LCM: SMB Plus Spenders, survey of SMBs that spend at least $25,000 annually on media advertising and promotion (an extension of BIA/Kelsey's ongoing Local Commerce Monitor study). |
Aug. 24, 2010 - Higher-Spending SMB Advertisers Use Diverse Media Mix, Employing More Than Six Different Media on Average
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| User View, our ongoing proprietary study of U.S. consumer use of traditional and online information sources for finding and locating local serving businesses, conducted with ConStat since 2003. |
March 10, 2010 - Nearly All Consumers (97%) Now Use Online Media to Shop Locally
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