Local Commerce Monitor (LCM) is BIA/Kelsey’s ongoing tracking survey of SMBs conducted online with research partner Ipsos. For this study, SMB is defined as a business having from 1 to 99 employees. Local Commerce Monitor draws its sample of business respondents from a mix of nationally scoped MSAs, which include first- and second-tier markets.
More recent study is LCM Wave 17, conducted in July 2013 via an online survey of 568 SMBs.
This webinar examines:
- The SMB marketing toolkit - how the contents have changed and how SMBs are using the latest tools
- New survey questions asked this year (and why)
- What LCM tells us about the future of SMB marketing