Local Commerce Monitor (LCM) is BIA/Kelsey’s ongoing tracking survey of SMBs conducted online with research partner Ipsos. For this study, SMB is defined as a business having from 1 to 99 employees. Local Commerce Monitor draws its sample of business respondents from a mix of nationally scoped MSAs, which include first- and second-tier markets.
More recent study is LCM Wave 17, conducted in July 2013 via an online survey of 568 SMBs.
SMB Adoption of Mobile, Social, E-Commerce, Loyalty Programs and Promotions
BIA/Kelsey's Local Commerce Monitor (LCM – Wave 17) reveals SMBs are increasingly embracing mobile and social platforms, self-serve e-commerce and loyalty programs and promotions to improve operational efficiencies and promotion. Watch this webinar to see how SMB marketing is evolving to become a two-way engagement rather than a one-way promotion.
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