LCM on the Agenda
BIA/Kelsey will be releasing findings from a brand new wave of the Local Commerce Monitor study exclusively at LEADING IN LOCAL: SMB Digital Marketing. Be among the first to learn how SMBs plan to spend their marketing dollars during the next 12 months. LEARN MORE & REGISTER TODAY!
Local Commerce Monitor (LCM) is BIA/Kelsey’s ongoing tracking survey of SMBs conducted online with research partner Ipsos. For this study, SMB is defined as a business having from 1 to 99 employees. Local Commerce Monitor draws its sample of business respondents from a mix of nationally scoped MSAs, which include first- and second-tier markets.
More recent study is LCM Wave 17, conducted in July 2013 via an online survey of 568 SMBs.
Digital Adoption by SMBs: A Preview of BIA/Kelsey's Latest SMB Research
Small and medium-sized businesses are responsible for a significant share of the $31.7 billion that will be spent on local digital marketing in 2014. What innovations and shifts in local media and marketing have impacted the way SMBs spend their marketing dollars? BIA/Kelsey’s Local Commerce Monitor asks and answers this question.