BIA/Kelsey’s Consumer Commerce Monitor (CCM) is a proprietary tracking study focused on how U.S. consumers are evolving their use of traditional and online channels to find, engage and transact with local-serving businesses.
Most recent CCM study was conducted September 2013 via an online survey. The geographically diversified survey sample of 2,000 U.S. adults, aged 18 and over, is inherently balanced to reflect the U.S. adult population.
Hispanic Consumers Buy Into Digital for Local Shopping – Findings from BIA/Kelsey's Consumer Commerce Monitor™
View this webinar to examine new findings from the Hispanic consumer portion of BIA/Kelsey’s Consumer Commerce Monitor™ (CCM) study. The webinar offers insights into the shopping behaviors of Hispanic consumers and shows how they use media and technologies to buy locally.
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