U.S. Local Media Forecast

U.S. Local Media Forecast
Twice a year, BIA/Kelsey publishes its U.S. Local Media Annual Forecast that provides a comprehensive and accurate picture on ‘local.’

BIA/Kelsey's bi-annual U.S. Local Media Forecast offers a comprehensive and authoritative view of the local media advertising marketplace. The forecast delivers an objective and credible five-year market outlook and analyzes the key drivers and assumptions behind top-line numbers.

Companies use our forecast to:

  • Understand the market outlook now and in five years
  • Gain insights around the key drivers and assumptions behind top-line numbers
  • Drill down into specific media to track activity and opportunity

The forecast also provides critical analysis companies can use to understand today's most important topics such as: local versus national ad spend for mobile and social, video advertising revenues across media, and social trends around native advertising.

Current Version of U.S. Local Media Forecast

Our current forecast is the U.S. Local Media Forecast 2015 Spring Update, issued April 22, 2015. View the Press release for publically released findings.

Select Media Forecasts
In addition to the U.S. Local Media Forecast, expanded forecast briefs are available for select media. These reports provide further insights and analysis for the particular media and its top five business verticals.

Traditional Media Advertising Forecast Brief [12/19/2014]
Online Advertising Forecast Brief [12/19/2014]
Social and Mobile Advertising Forecast Brief [11/21/2014]

Accessing the Forecasts

BIA/Kelsey advisory service clients with portal access can login now to download the U.S. Local Media Forecast and the select media forecast briefs.

To purchase any of the forecast, visit our Store or contact us at sales@biakelsey.com.

'Local' Defined

BIA/Kelsey defines the local media advertising marketplace as those media that provide local audiences to all types of advertisers. Our U.S. Local Media Forecast draws from proprietary data; company, industry and country information in the public domain; and discussions with clients and non-clients about the direction and pace of development in the local media marketplace.

Forecast Overview

U.S Local Media Forecast 2015 Spring Update

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Forecast Summary

  • 95 page report, including 45+ forecast charts, data charts, tables
  • 360-degree view of the market for all spending on local advertising
  • Breakouts for 12 media segments: cable TV, direct mail, directories (IYP and PYP), magazines, mobile, newspapers, out-of-home, online, over-the-air TV, radio and social

Forecast Contents

National Overview - Total U.S. Spending in Local Markets

  • Local Media Five-Year Forecast
  • Local Ad Market and Traditional Media
  • Steady Shift Toward Digital Media (Dollars & Percentage)

Specific Media Forecasts

  • Five-year forecasts for each media
  • Order of media per their contribution to local media pie in 2015
  • Annual revenue changes

Who Should Read

  • Media executives in charge of planning and budgeting advertising spending
  • Sales leaders and sales strategists
  • CMOs
  • CROs
  • Any executive with a role in selling digital advertising or marketing solutions

Advisory Service Clients
Clients with portal access can login now to access the U.S. Local Media Forecast 2015 Spring Update.