Twice a year, BIA/Kelsey publishes its U.S. Local Media Annual Forecast that provides the big picture on ‘local.’
BIA/Kelsey's bi-annual U.S. Local Media Forecast offers a comprehensive and authoritative view of the local media landscape, delivering an objective and credible five-year market outlook and analyzing the key drivers and assumptions behind top-line numbers. Companies use our forecast to gain a reliable view of the local media landscape.
In the mid-year update to its annual U.S. Local Media Forecast
(2012-2017), released Nov. 19, 2013, BIA/Kelsey projects total U.S. local
media ad revenues to grow from $132.9 billion in 2013 to $151.5 billion
in 2017, representing a 2.8 percent compound annual growth rate, growing
faster than the firm originally forecast earlier this year.
The fall update to our U.S. Social Local Media Forecast indicates native social
advertising is growing significantly faster than social display, the predominant
social ad format. The native category experienced a 77 percent jump in revenues
this year, from $1.4 billion in 2012 to $2.4 billion, driven by the surge in
social media activity across mobile platforms, where native is the preferred
BIA/Kelsey defines the local media advertising marketplace as those media that provide local audiences to all types of advertisers. Our forecasts draw from proprietary data; company, industry and country information in the public domain; and discussions with clients and non-clients about the direction and pace of development in the local media marketplace.