U.S. Local Media Forecast

U.S. Local Media Forecast
Twice a year, BIA/Kelsey publishes its U.S. Local Media Annual Forecast that provides the big picture on ‘local.’

BIA/Kelsey's bi-annual U.S. Local Media Forecast offers a comprehensive and authoritative view of the local media landscape, delivering an objective and credible five-year market outlook and analyzing the key drivers and assumptions behind top-line numbers. Companies use our forecast to gain a reliable view of the local media landscape.

U.S. Local Media Forecast (2013-2018)

In its newly released U.S. Local Media Forecast (2013-2018), BIA/Kelsey forecasts local media advertising revenues to climb from $133.2 billion in 2013 to $158.6 billion in 2018, representing a compound annual growth rate (CAGR) of 3.6 percent.

Digital media continues to increase its share of total local media revenues, growing from $31.7 billion (23 percent) in 2014 to $52.7 billion (33.2 percent) in 2018. The forecast reports that revenue from traditional media, in aggregate, to slightly increase from $105.3 billion in 2013 to $105.9 billion in 2018 (CAGR: 0.1 percent).

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In addition to the main forecast, drilldowns into the following key coverage areas are available:

Interactive Edition - Annual U.S. Local Media Forecast 2013-2018

Social Edition - Annual U.S. Local Media Forecast 2013-2018

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Mobile Edition - U.S. Local Media Forecast 2013-2018

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Video Edition - U.S. Local Media Forecast 2013-2018

Yellow Pages Edition - Annual U.S. Local Media Forecast 2013-2018

Full Forecast - U.S. Local Media Forecast 2013-2018


Local media Five-Year Forecast



Social Local Media Forecast

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Mobile Local Media Forecast

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For more forecast materials, the U.S. Local Media Forecast (2013-2018): Full Edition covers all media to offer a deep dive into the entire local media advertising marketplace.

Forecasts

BIA/Kelsey defines the local media advertising marketplace as those media that provide local audiences to all types of advertisers. Our forecasts draw from proprietary data; company, industry and country information in the public domain; and discussions with clients and non-clients about the direction and pace of development in the local media marketplace.