Twice a year, BIA/Kelsey publishes its U.S. Local Media Annual Forecast that provides the big picture on ‘local.’
BIA/Kelsey's bi-annual U.S. Local Media Forecast offers a comprehensive and authoritative view of the local media landscape, delivering an objective and credible five-year market outlook and analyzing the key drivers and assumptions behind top-line numbers. Companies use our forecast to gain a reliable view of the local media landscape.
U.S. Local Media Forecast (2012-2018) - Mobile Edition
In its Annual U.S. Local Media Forecast (2013-2018), BIA/Kelsey projects mobile local ad revenues to more than triple over the next five years, reaching $15.7 billion in 2018. For 2014, U.S. mobile local advertising revenues will reach $4.5 billion, up from $2.9 billion in 2013.
According to the forecast, total U.S. mobile ad spending will grow from $11.4 billion in 2014 to $30.3 billion in 2018. By the end of the forecast period, locally targeted mobile ads will represent 52 percent of overall U.S. mobile ad spending. Segmented drilldowns for each of our key coverage areas will be published in the coming weeks.
BIA/Kelsey defines the local media advertising marketplace as those media that provide local audiences to all types of advertisers. Our forecasts draw from proprietary data; company, industry and country information in the public domain; and discussions with clients and non-clients about the direction and pace of development in the local media marketplace.