Twice a year, BIA/Kelsey publishes its U.S. Local Media Annual Forecast that provides the big picture on ‘local.’
BIA/Kelsey's bi-annual U.S. Local Media Forecast offers a comprehensive and authoritative view of the local media landscape, delivering an objective and credible five-year market outlook and analyzing the key drivers and assumptions behind top-line numbers. Companies use our forecast to gain a reliable view of the local media landscape.
U.S. Local Media Forecast 2015
In our U.S. Local Media Forecast 2015, we forecast total local media revenues to reach $139.3 billion in 2015, up from $137 billion this year, representing a growth rate of 1.6 percent. Online/digital will account for more than one-quarter (25.2 percent) of total local media revenues in 2015. Revenues for online/digital are expected to grow from $31 billion in 2014 to $35 billion in 2015, representing a 13.1 percent growth rate.
BIA/Kelsey defines the local media advertising marketplace as those media that provide local audiences to all types of advertisers. Our forecasts draw from proprietary data; company, industry and country information in the public domain; and discussions with clients and non-clients about the direction and pace of development in the local media marketplace.