Report

BIA/Kelsey’s Annual U.S. Local Media Forecast, 2011-2016
Jed Williams, 5/14/2012

EXECUTIVE SUMMARY:

BIA/Kelsey’s 2011-2016 U.S. Local Media Forecast projects moderate growth in the overall local ad market during the five-year forecast period. Digital will far outpace traditional media, although we do expect to see very modest traditional media growth over the forecast period. This is largely the result of 2016 being an election year. By 2016 BIA/Kelsey estimates digital revenues will account for roughly a quarter of U.S. local media advertising. This document also features our forecast for social local media.


Clients may login now to access full report.

Interested in purchasing this report? Contact sales@biakelsey.com.

Copyright © BIA/Kelsey. All Rights Reserved.
This published material is for internal client use only. It may not be duplicated or distributed in any manner not permitted by contract. Any unauthorized distribution could result in termination of the client relationship, fines and other civil or criminal penalties under Federal law. BIA/Kelsey disclaims all warranties regarding the accuracy of the information herein and similarly disclaims any liability for direct, indirect or consequential damages that may result from the use or interpretation of this information.

Analyst Briefings

Coverage Areas

Reliable, actionable insights on the everything local: mobile, social, loyalty and transactions, online search, video, yellow pages and sales transformation.

Browse all areas now

SMB Research

BIA/Kelsey tracks the advertising and promotional trends of small and medium-sized businesses over 50 different media and platforms with its Local Commerce Monitorâ„¢ (LCM) survey.

Learn about LCM

Forecasts

BIA/Kelsey forecasts provide the big picture on ‘local’ across mobile, social, video and traditional media.

See forecast details

Local Media Watch

Home and Trade Services SMBs Heavily Use Newspapers and Yellow Pages in Their Ad Mix  [1/27/2015] By Suzanne Ackley

BIA/Kelsey Tactical Workshop: Mobile Search  [1/26/2015] By Mike Boland


Conferences

BIA/Kelsey National