Mobile Local Shopping and Payments: A Virtuous Cycle
There is a mobile revolution underway that is impacting
how consumers make purchases. From online buying to mobile assisted offline
shopping, how are shopping, commerce and payments evolving in the mobile age?
A new report from BIA/Kelsey, Mobile Local Shopping and Payments:
A Virtuous Cycle, explores the world of mobile commerce and consumer buying
habits. This includes a 360-degree view of consumer mobile purchasing behavior,
mobile social networking and check-ins, showrooming, payment technologies,
and how all these things are coming together. The report is designed to provide
strategic and tactical insights necessary to be effective in mobile local commerce.
“Contrary to what some may believe -
mobile’s largest opportunity is in helping, rather than hindering
bricks and mortar businesses through mobile assisted offline shopping.
E-commerce and m-commerce only comprise 7 percent of U.S. retail
spending. The rest is offline.. The growth of smartphones – now at
63 percent penetration in the U.S. – is turning mobile into a critical
utility for local shoppers. Retailers and advertisers need to focus
on turning this into an opportunity to drive offline sales.”
MICHAEL BOLAND, Report Author, VP, Content
and Senior Analyst
Mobile as an Offline Shopping Driver
With 93 percent of retail spending taking place offline, mobile’s
opportunity is to drive purchases through search, geo-targeted alerts, coupons,
loyalty programs and payment options. This report offers a detailed review
of how consumer behavior is influenced through the purchase process, as well
as the different technologies used to best facilitate offline transactions.
Grounded in BIA/Kelsey's Authoritative Research & Analysis
The report follows BIA/Kelsey’s mobile insight paper, “From
National to Local: Mobile Advertising Zeros In,” and takes the next step in the purchase
cycle: engaging users while shopping, influencing their behavior, facilitating
conversions and collecting data.
BIA/Kelsey’s Local Commerce Monitor survey recently reported that 40 percent
of small and medium-sized businesses use mobile credit card readers (i.e.
Square) to accept payments at the point of sale. Another 16 percent plan
to add this capability within the next 12 months.
These data underly four case studies contained in this new report, highlighting
small merchants that have ventured into the world of mobile payments. One
of these merchants, an Arlington, VA based food truck called Lemongrass, adopted
a mobile card reader to enable credit card payments, which now account for
65-70 percent of its sales.
For more findings from the report, click to read report press release and view the Table
of Contents. The report is 36 pages in length and includes 26 figures
of supporting visuals, data and research from BIA/Kelsey's forecasts and
Local Commerce Monitor (LCM).
The cost for this report is $995. You may also purchase the report with a one-hour custom briefing for your business. Contact us today for more details: (800) 331-5086 or firstname.lastname@example.org.