Insight Paper

Mobile Local Shopping and Payments: A Virtuous Cycle

Mobile Shopping Insight Report
There is a mobile revolution underway that is impacting how consumers make purchases. From online buying to mobile assisted offline shopping, how are shopping, commerce and payments evolving in the mobile age?

A new report from BIA/Kelsey, Mobile Local Shopping and Payments: A Virtuous Cycle, explores the world of mobile commerce and consumer buying habits. This includes a 360-degree view of consumer mobile purchasing behavior, mobile social networking and check-ins, showrooming, payment technologies, and how all these things are coming together. The report is designed to provide strategic and tactical insights necessary to be effective in mobile local commerce.

“Contrary to what some may believe - mobile’s largest opportunity is in helping, rather than hindering bricks and mortar businesses through mobile assisted offline shopping. E-commerce and m-commerce only comprise 7 percent of U.S. retail spending. The rest is offline.. The growth of smartphones – now at 63 percent penetration in the U.S. – is turning mobile into a critical utility for local shoppers. Retailers and advertisers need to focus on turning this into an opportunity to drive offline sales.”
MICHAEL BOLAND, Report Author, VP, Content and Senior Analyst
Mobile as an Offline Shopping Driver

With 93 percent of retail spending taking place offline, mobile’s opportunity is to drive purchases through search, geo-targeted alerts, coupons, loyalty programs and payment options. This report offers a detailed review of how consumer behavior is influenced through the purchase process, as well as the different technologies used to best facilitate offline transactions.

Grounded in BIA/Kelsey's Authoritative Research & Analysis

The report follows BIA/Kelsey’s mobile insight paper, “From National to Local: Mobile Advertising Zeros In,” and takes the next step in the purchase cycle: engaging users while shopping, influencing their behavior, facilitating conversions and collecting data.

BIA/Kelsey’s Local Commerce Monitor survey recently reported that 40 percent of small and medium-sized businesses use mobile credit card readers (i.e. Square) to accept payments at the point of sale. Another 16 percent plan to add this capability within the next 12 months.

These data underly four case studies contained in this new report, highlighting small merchants that have ventured into the world of mobile payments. One of these merchants, an Arlington, VA based food truck called Lemongrass, adopted a mobile card reader to enable credit card payments, which now account for 65-70 percent of its sales.

Report Details

For more findings from the report, click to read report press release and view the Table of Contents. The report is 36 pages in length and includes 26 figures of supporting visuals, data and research from BIA/Kelsey's forecasts and Local Commerce Monitor (LCM).

Report Cost

The cost for this report is $995. You may also purchase the report with a one-hour custom briefing for your business. Contact us today for more details: (800) 331-5086 or sales@biakelsey.com.


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Exec Summary

Lead Analyst

Report Details

Number of Pages: 36

Number of Figures: 43

Number of Tables: 8

Price: $995
$1,495 (Report plus a one-hour custom analyst briefing)

Links: TOC | Press Release

Who Should Read This Report?

  • Senior leaders interested in the opportunity in mobile advertising
  • Companies building mobile local products and vetting opportunities based on mobile user behavior
  • Anyone focused on the trends and direction of mobile/local communications and advertising

Executive Summary: Download here


Mobile Blog Coverage

Angie's List Goes 'Mobile First' [11/20/2014]

Conference Video: How Much Mobile Local Ad Spend Is From SMBs? [11/19/2014]

Big Data For Small Business: Backstage Pass at SMB Digital Marketing [11/17/2014]


Webinar

SMB Adoption of Mobile, Social, E-Commerce, Loyalty Programs and Promotions
Findings from BIA/Kelsey's Local Commerce Monitor

View Video |  PDF of Slides  |  All Webinars