U.S. Local Media Forecast

U.S. Local Media Forecast
Twice a year, BIA/Kelsey publishes its U.S. Local Media Annual Forecast that provides the big picture on ‘local.’

BIA/Kelsey's bi-annual U.S. Local Media Forecast offers a comprehensive and authoritative view of the local media landscape, delivering an objective and credible five-year market outlook and analyzing the key drivers and assumptions behind top-line numbers. Companies use our forecast to gain a reliable view of the local media landscape.

U.S. Local Media Forecast 2015

In our U.S. Local Media Forecast 2015, we forecast total local media revenues to reach $139.3 billion in 2015, up from $137 billion this year, representing a growth rate of 1.6 percent. Online/digital will account for more than one-quarter (25.2 percent) of total local media revenues in 2015. Revenues for online/digital are expected to grow from $31 billion in 2014 to $35 billion in 2015, representing a 13.1 percent growth rate.

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Inside BIA/Kelsey’s New Local Spending Forecast

Q&A with Mark Fratrik, SVP and Chief Economist, BIA/Kelsey

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Forecasts

BIA/Kelsey defines the local media advertising marketplace as those media that provide local audiences to all types of advertisers. Our forecasts draw from proprietary data; company, industry and country information in the public domain; and discussions with clients and non-clients about the direction and pace of development in the local media marketplace.