Special Sponsorship Opportunity
Sponsored Focus Group: SMB Mobile Advertising
BIA/Kelsey is offering a new and unique opportunity to reach a specialized audience via a sponsored focus group, “SMB Mobile Advertising.” This sponsorship offers an upmarket, sophisticated promotional opportunity.
Focus Group Description
The “SMB Mobile Advertising” sponsored focus group is designed to present a sponsor’s identity to a narrowly targeted, specialized audience — players involved with SMB advertising/marketing on mobile devices — while bringing valuable research and data to the industry.
Distinguishing Features
- Live video of the session streamed via the Web*
- Video divided into segments and indexed for easy, searchable use later
- Session held in an attractive quasi- residential venue
- Professional-grade production quality
- Seasoned and provocative focus group leader
- Sponsor’s brand prominently displayed
Session Outputs
- Streamed as a live video via the web (using FocusVision*)
- Video hosted by BIA/Kelsey and organized by segments tagged with keywords for easy access to specific content
- Transcript of the full session
*Specifics of the audience and video distribution are to be determined. As with other aspects of this sponsored focus group, these will be agreed upon with the sponsor(s).
Focus Group Session
Timing
Late May 2012
Length
90-120 minutes
Format
Facilitated discussion led by an experienced
moderator
Panel Size
8-10 SMBs from the Denver area
Panel Makeup
- One-half currently engaged in advertising on mobile devices
- One-half currently engaged in digital/online advertising (but no mobile)
Location
Conducted in the “Reality House” facility
in Denver, a high-end residential-like facility designed
for focus groups and similar research
Sponsor Benefits
- Opportunity to shape questions and topics used in the focus group
- Logo embedded on live web video feed and all video footage
- Naming rights — “sponsored by” designation will be included in communications about the focus group
- Co-ownership rights will permit usage of video in sponsor’s own advertising or marketing*
- Periodic usage of video footage in BIA/Kelsey industry presentations, generating further reach and brand exposure
*Resale of video not permitted.
BONUS: MLM San Francisco Sponsor Status
Sponsor will receive added value and visibility at BIA/Kelsey’s Mobile Local Media Conference, June 27, 2012, in San Francisco, California.
- Branding on conference website
- 5-10 minutes of the video to be presented during the conference
- Visibility in conference marketing communications (i.e., emails, press releases)
- Visibility at the conference on the big screen, on event signage and in the electronic program book
Sponsorship Options and Next Steps
BIA/Kelsey is committed to working with you to shape this new sponsorship opportunity into something that truly fulfills your marketing goals.
We can accommodate a variety of sponsorship arrangements – from sole sponsorship to multi-party sponsorship. (Maximum impact for a sponsor is achieved via sole sponsorship.)
The sole sponsorship option would include an industry research session, as described in this brochure, and a "closed" proprietary research session in which the questions and discussions would be driven by the sponsor. The video and transcript of this closed session would be the property of the sponsor and would not be distributed by BIA/Kelsey.
Contact
To learn more about this exceptional opportunity, please read the full brochure and contact Nanci Karas, executive director of conference sales, at (732) 317-1819.