BIA/Kelsey welcomes attendees and presents conference objectives.
Rick Ducey, Managing Director and Program Director, Video Local Media
Michael Boland, Senior Analyst and MLM Conference Chair, BIA/Kelsey

What are the top trends driving mobile, local and social (a.k.a. SoLoMo), and what should you be paying attention to? As an overture for the day’s discussions, we’ll dissect our top market predictions and present the latest BIA/Kelsey forecasts.
Michael Boland, Senior Analyst and MLM Conference Chair, BIA/Kelsey

Google has a commanding share of mobile search volume and mobile ad revenues. How is the company innovating mobile ad formats and targeting methods in order to maximize performance and revenue. And what is it doing to bring existing AdWords advertisers (and newbies) into the world of mobile?

Moderator: Michael Boland, Senior Analyst and MLM Conference Chair, BIA/Kelsey

Half of Facebook’s massive global user base is active on mobile, and social sharing has become one of the most popular mobile features. We “friendcast” everything from pictures (Instagram) to music (SoundTracking) to status (Twitter) to real-time location (Foursquare). What is the state of the art where mobile and social meet, and what does it mean for you?

Additional speakers to be announced
Moderator: Jed Williams, Analyst and Program Director, Social Local Media, BIA/Kelsey

Product search is a tough nut to crack: What items can be found where, and how many are on the shelf? At the heart of all this is a data challenge. Goodzer has put together an innovative solution not only on the back-end, but also in its innovative UI.

Moderator: Charles Laughlin, Senior VP and Program Director, BIA/Kelsey

PayPal is one of many companies trying to establish standards in these early days of mobile payment adoption. What does this look like so far, and where are things moving in this opportune area to establish the technologies and networks that will drive both user and merchant adoption of the mobile wallet?

Moderator: Michael Boland, Senior Analyst and MLM Conference Chair, BIA/Kelsey

Moving “down the funnel” from earlier discussions about advertising, smartphones are also bringing us into the age of mobile commerce and payments. What is the impact on closed-loop conversions and ROI? And what are best practices today?

Moderator: Peter Krasilovsky, VP and Program Director, Marketplaces, BIA/Kelsey

Stewart Alsop is an iconic writer, editor and publisher (Fortune, InfoWorld), conference founder (DEMO), and investor (NEA, Alsop Louie) whose portfolio includes Justin.tv, Ness and EatMetrics. What are his investment criteria, and what does he see coming next?

Moderator: Matt Booth, Chief Strategist and Program Director, BIA/Kelsey

Superpages broke the mold of local directory apps by innovating new touch screen based features and an innovative user interface. Its quality and design won it an “appy” award earlier this year. Come see why.

Moderator: Charles Laughlin, Senior VP and Program Director, BIA/Kelsey

Groupon is positioning itself as a leader in Mobile Local Media with Groupon Now, Groupon Rewards, payments (Breadcrumb) and lots more. Mihir Shah heads the growing Silicon Valley team and will discuss where Groupon is headed in mobile.

Moderator: Peter Krasilovsky, VP and Program Director, Marketplaces, BIA/Kelsey

BIA/Kelsey pegs local’s share of mobile ad revenues at 45 percent, growing to 65 percent by 2016. We’ll hear from a panel of mobile local ad networks on the targeting methods and ad performance driving that growth.

Moderator: Michael Boland, Senior Analyst and MLM Conference Chair, BIA/Kelsey

August Capital’s David Hornik is one of Silicon Valley’s most outspoken investors. Admittedly a contrarian, he always has intriguing things to say, and always backs them up. With a portfolio that includes StumbleUpon, SayMedia and WePay, what are his thoughts on investment criteria, sources of innovation and the state of venture capital?

Moderator: Matt Booth, Chief Strategist and Program Director, BIA/Kelsey

Since Google Maps’ 2005 introduction, mapping continues to get more granular, as we’re increasingly surrounded by location aware devices. Now it’s even going indoors to map museums, shopping malls and grocery aisles. Aisle411 will map out the MLM conference space to show what’s possible.

Moderator: Charles Laughlin, Senior VP and Program Director, BIA/Kelsey

Over the past four years, Pandora has turned its business around by embracing mobile. It now accounts for 70 percent of listening hours and a growing portion of ad revenues. But the company isn’t stopping with the mobile phone: The car, fridge and a growing list of access points represent the next horizon for listening in.

Moderator: Rick Ducey, Managing Director and Program Director, BIA/Kelsey

Summing up many of the day’s conversations, what do mobile monetization models look like so far? What is the spectrum of calls, clicks, check-ins and conversions to be monetized, and how is that happening? We’ll hear from big and small players applying a variety of monetization techniques to the mobile (as in moving target) opportunity.

Moderator: Matt Booth, Chief Strategy Officer and Program Director, BIA/Kelsey

Taking a step back from advertising, deals and social, what are the best practices in planting a mobile presence for SMBs? Which platforms are the best performers, and how do you get your native or Web app discovered?

Moderator: Michael Boland, Senior Analyst and MLM Conference Chair, BIA/Kelsey

TV stations, newspapers and other traditional media are arguably best positioned to launch successful mobile products. But this is not always the case. Who’s doing the best job building incremental mobile content and distribution channels, and, more important, how? We’ll discuss these topics with Belo, one of the nation’s largest media conglomerates and a top tech provider to traditional publishers.

Moderators: Rick Ducey, Managing Director and Program Director, and Steve Passwaiter, VP, Business Development, BIA/Kelsey

We’ll bring it home with conclusions and top takeaways from the day.
Michael Boland, Senior Analyst and MLM Conference Chairman, BIA/Kelsey
Matt Booth, Chief Strategy Officer and Program Director, Interactive Local Media, BIA/Kelsey

Thank you to our many sponsors/speakers etc…