Want to know the digital, mobile and broadcast Ad spend in your local market?

Media Ad View: Detailed Category Reports are the most reliable and comprehensive Ad spending reports and forecasts available for every local market.

Dependable, In-Depth Analysis of Your Local Ad Market

Covering 12 media, 12 ad categories and over 93 subcategories, BIA/Kelsey’s new Media Ad View Detailed Category Reports provide a thorough picture of local advertising spending by media for the most recent year and for five years out (2010-2015) for every local market. Markets are organized by the 362 Core Based Statistical Areas (CBSAs) or TV/Radio markets.

Use Media Ad View: Detailed Category Reports to:

Analyze how the ad pie splits today and the shifts that will occur in the future between digital and traditional media.
Track ad-spending for each business category for five years.
Monitor the spending in 12 Ad categories and then drill down into over 93 detailed subcategories (e.g., automotive, retail, restaurants, health, and leisure/recreation) for different types of businesses.
Discover the online categories driving the most Ad revenue.
Create professional, effective sales collateral

Media Ad View: Detailed Category Reports deliver the information critical to understanding and evolving with the rapid share shift environment that continues to transform the media industry.

Ad Spend by Local Media Categories:

Ad Spend by Local Media Categories

Business Spend by Detailed Ad Categories:

Business Spend by Detailed Ad Categories

Media Ad View Reports are published by BIA/Kelsey, which has a 27-plus year history of being a trusted resource to the media industry. Using a rigorous methodology, our highly respected forecasting delivers the most reliable and comprehensive Ad data media businesses can use to successfully drive their budgeting process, sales initiatives and product development planning.

Additional Media Ad View Reports

In addition to the Media Ad View: Detailed Category Report described above, BIA/Kelsey delivers three different forms of Media Ad View Reports, each offering different levels of information for understanding where the money is in local media markets.

Media Ad View: Scan Reports (A snapshot of media share for each of the 12 different media now and 5 years from now. No ad categories or subcategories.)
Media Ad View: General Category Reports (A 12 by 12 ad grid displaying ad spend by category for twelve local media categories. No subcategories.)
Media Ad View: Detailed Category Reports (A drill down into the 93 subcategories across the 12 general Ad categories for all local media. Report contains all data from General Category and Scan Report.)

Contact us today at Sales@biakelsey.com or (703) 818-2425 to learn more about a Media Ad View: Detailed Category Report for your market.

Contact BIA/Kelsey
Sales \|	(800) 331-5086 (703) 818-2425 sales@biakelsey.com