Since 2008, investors have poured more than $222 million into the loyalty and transaction marketing space, expecting significant revenue growth from merchant services, loyalty incentives, commissions, transaction processing and other areas. Where these wise investments, and what is the state of this new "space" now?

A new report from BIA/Kelsey, 'The New Marketplaces': Loyalty & Transaction Marketing, answers these questions by providing an overview of the key topics in this dynamic new space, along with BIA/Kelsey's view on where things are headed. For any business engaged in "local", this report offers valuable insights on the investments, revenue streams, competition and merchant adoption around loyalty and transaction marketing. (Click for report TOC.)

Report Summary

"Local marketers are making room for loyalty and transaction marketing alongside their traditional focus on advertising. Loyalty and rewards programs, deals, coupons, gift cards and gift certificates are playing major roles in this shift. Together, they'll increasingly gain parity with paid media advertising, such as display ads and contextual search ads."

- Peter Krasilovsky, report author, vice president and senior analyst, BIA/Kelsey

The report, "The New Marketplaces: Loyalty & Transaction Marketing," offers an in-depth look at the loyalty and transaction marketing space, including an examination of:

• The investment in the loyalty and transaction marketing sector since 2008
• New revenue streams from transaction marketing
• The role of big data, card linking and point of sale (POS) integration and alternatives
• Privacy and pipeline issues
• The competitive landscape, including a look at key players across primary sector segments, including deals companies, independent loyalty and transaction marketing companies, financial institutions, vertically integrated tech companies, and media companies

The report also answers five key questions:

• Will non-advertising solutions be a major factor in merchant marketing planning and spending?
• Will non-advertising solutions be money saving substitutes for traditional advertising, or will they complement it?
• What channels are best positioned to anchor these new solutions?
• What will be the impact of technology changes on the rate of acceptance?
• Are non-advertising programs effective for local merchants and how will they assess return on investment?

Report Details

For more findings from the report, click to read report press release and view the Table of Contents. The report is 35 pages in length and includes 8 figures and tables of supporting data and research from BIA/Kelsey's forecasts and Local Commerce Monitor (LCM) and other top companies.

Companies Included in Report

Report Cost

The cost for this report is $995. You may also purchase the report with a one-hour custom briefing for your business. Contact us today for more details: (800) 331-5086 or sales@biakelsey.com.

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