Speakers

Here’s our speaker lineup for ILM West. Scroll down and click for bios.

Keynoters

Keynoters

Matt Archer  Matt Archer, Senior Director, comScore

Matt Archer is Senior Director at comScore.

Search for It! Local Online Retail Innovation
Wednesday, Dec. 5, 10:45 am



Kris Barton  Kris Barton, Chief Product Officer, ReachLocal

Kris Barton has served as ReachLocal's Chief Product Officer since February 2012. Previously, he was Chief Operating Officer of multimedia software and platform company Nero AG from 2010 to 2012. Since starting at Nero in 2006, Barton also held the title of Executive Vice President of Global Products, overseeing all product development.

Prior to Nero, Barton served in multiple management roles at Microsoft Corporation from 2001 to 2006, overseeing the product development efforts for the MSN online properties including MSN.com and MSN network channels. Barton has also held product positions at Omniture and Novell Corporation.

He holds a Bachelor of Arts in business administration and marketing communications from Brigham Young University.

SuperForum: Sales Force Transformation
Tuesday, Dec. 4, 3:15 pm

Twitter: ReachLocal



Loren Bendele  Loren Bendele, CEO, Savings.com

Loren Bendele is the CEO of Savings.com. He co-founded the business in March of 2007. Prior to Savings.com Loren ran Teleflora’s Partner Marketing business, selling through key relationships including USAA, UPS, American Express, Sears, JC Penney, American Airlines, United Airlines, Continental Airlines, and other large partnerships.

Loren started his career with Dow Chemical, initially as a chemical engineer. He then joined The Boston Consulting Group where he provided strategy/management consulting services for industries including airline, health care, software and telecommunications. He has also worked as an Internet technology consultant focusing on strategy, business development, fund raising, product management and M&A for companies ranging in size from emerging ventures to established companies such as Earthlink and WeddingChannel.com.

Loren graduated with honors in chemical engineering from Texas A&M University.

SuperForum: The New Promotions Landscape: Coupons, Deals and Loyalty
Wednesday, Dec. 5, 3:15 pm

Twitter: lcbe



Bill Bice  Bill Bice, CEO, BoomTime

Bill began his computer programming career at the age of 16, when he worked as a consultant in Albuquerque. Over time he expanded his scope and eventually he focused upon the development of ProLaw, a premier law office management software package.

Over a decade he built ProLaw, adding features to the software until he’d created a law office management tool that offered a complete practice management solution for law firms. Bill’s success with ProLaw culminated in the sale of the company to Thomson West in 2001. He remained President of ProLaw until 2004, when he succumbed to the creation urge once more and became Special Limited Partner in the Verge Fund, a venture capital fund providing seed capital for high-tech ventures in New Mexico.

Strategically Using Reputation Management
Tuesday, Dec. 4, 10:45 am



Mark Canon  Mark Canon, CEO, SmugCloud

Mark Canon is CEO of SmugCloud LLC, a specialist consulting company working with local media publishers, platform vendors and sales organizations to develop operating models that increase the efficiency and profitability of their digital offerings. A long time leader in the digital, local media, online advertising and search spaces, Mark has brought extensive leadership experience, entrepreneurial drive, operational skill and deep domain knowledge to a broad range of digital product and business models. He has held senior product, marketing, strategy and operational roles in public companies including YellGroup, AOL, Autobytel and Switchboard, where he successfully developed and brought to market innovative and profitable SEM platforms, website, local display advertising products.

SuperForum: Sales Force Transformation
Tuesday, Dec. 4, 3:15 pm



Matthew Coen  Matthew Coen, Cofounder and President, Second Street

Matthew Coen is the Cofounder and President of Second Street. , the leading provider of online promotions platforms and partner success services for the media industry. Coen also teaches entrepreneurship at Washington University in St. Louis. In 2006, Coen Co-Wrote and Produced the award winning documentary Can Mr. Smith Get to Washington Anymore? Prior to co-founding Second Street, Coen was the Cofounder and CEO of SportsHuddle Inc. a national high school sports network in partnership with over 200 of the largest newspapers in the United States.

Coen began his career in media technology at Pulitzer Technologies as Director of New Business and Product Development. After graduating from Connecticut College in 1992 with a degree in Government, Coen spent time managing political campaigns, working for political consulting firms and for a consumer food and health advocacy organization.

SuperForum: The New Promotions Landscape: Coupons, Deals and Loyalty
Wednesday, Dec. 5, 3:15 pm

Twitter: mcoen



Gary Cowan  Gary Cowan, SVP, DataSphere

Gary heads all product planning, marketing and business development activities at DataSphere. Prior to joining, he was at Amazon.com, where he was responsible for driving over $2 billion in revenue through search engine optimization, sponsored links and landing page optimization initiatives.

Previously, Gary spent three years at Microsoft, where he served most recently as director of search for MSN and was also a group product manager in the Windows division. Before joining Microsoft, Gary spent four years with RealNetworks where he held various senior marketing positions. Earlier in his career, he held various management positions with CSR Sugar, Osborne Computers and LEK Consultancy.

Gary holds an MBA with distinction from Harvard Business School and Bachelor of Law and Bachelor of Commerce degrees from Queensland University in Australia.

SuperForum: The New Promotions Landscape: Coupons, Deals and Loyalty
Wednesday, Dec. 5, 3:15 pm

Twitter: seattlecowan



Elnora Cunningham  Elnora Cunningham, Director, Print and Online Local Search, U-Haul

Elnora Palms-Cunningham is the director of Print and Online Local Search at U-Haul International, Inc. In this position, she oversees listings management in local search, as well as national and local Yellow Pages and White pages advertising, strategic planning, implementation and production operations throughout North America. In this position, Cunningham led U-Haul International’s advertising transition from 60-plus years of print advertising to digital advertising-and-listings management.

Prior to joining U-Haul International, Inc., Cunningham’s background included 10 years in the legal industry and five years as a business-planning instructor/consultant. She also served as Priority Staffing’s vice president of Operations and had a two-year stint as a commodity manager for Qwest Communications.

Cunningham holds an MBA from the University of Phoenix and a BA from the University of Washington.

The Advertiser SuperForum – Part III: National Advertiser: U-Haul and Part VII: Summary Wrap-up
Thursday, Dec. 6, 9:30 am

Twitter: uhaul



Tobias Dengel  Tobias Dengel, CEO, WillowTree Apps

Tobias Dengel is the CEO of WillowTree Apps, Inc., a global leader in mobile application and mobile web development.

Previously, Tobias co-founded Leads.com. As President of the company, he managed its rapid expansion as an early pioneer in packaging online search products, including Google, Yahoo!, MSN and AOL, together for sale to small businesses. Leads.com was acquired by Web.com, where Tobias worked in an executive role until 2009.

Prior to starting Leads.com, he was SVP & General Manager of AOL Local & Yellow Pages. He previously held a variety of roles in the AOL Business Affairs department, including VP, International. Tobias began his career as an Analyst at the management consulting firm AT Kearney.

Dengel holds a BSE in Finance (Wharton) and a BSE in Systems Engineering, both from the University of Pennsylvania.

SuperForum: Mobile’s Impact on Interactive Local Media: National to Local
Wednesday, Dec. 5, 11:00 am

Twitter: TobiasDengel



Bill Dinan  Bill DInan, CEO, Telmetrics

Bill Dinan is CEO of Telmetrics, a call measurement solutions provider. He is a regular contributor to Search Engine Land and advises publishers, search marketers, interactive agencies and national brands on the value of call measurement.

The Advertiser SuperForum – Part IV: Mobile, Usage Patterns and Call Volumes
Thursday, Dec. 6, 9:30 am

Twitter: Telmetrics



Perry Evans  Perry Evans, Founder and CEO, Closely

Perry Evans is the founder and CEO of Closely, Inc., a start-up aimed at the live local marketing space. Perry’s entrepreneurial background spans the formation and development of MapQuest, Jabber and Local Matters over the past dozen years. Perry has been at the forefront of location-based publishing, real-time messaging and local search.

SuperForum: The New Promotions Landscape: Coupons, Deals and Loyalty
Wednesday, Dec. 5, 3:15 pm

Twitter: perryevans



Emad Fanous  Emad Fanous, Cofounder, YellowBot

Emad Fanous is cofounder of Solfo and YellowBot.com

Strategically Using Reputation Management
Tuesday, Dec. 4, 10:45 am

Twitter: emad



Jason Finger  Jason Finger, CEO, CityGrid Media

Jason Finger is the Chief Executive Officer of CityGrid Media, an operating business of IAC. In this role he is responsible for the strategic oversight of CityGrid Media which encompasses CitySearch, Urbanspoon, InsiderPages and BuzzLabs. Prior to joining CityGrid Media in April 2012, Mr. Finger was an entrepreneur-in-residence of Bessemer, where he focused on enterprise- and consumer-facing e-commerce opportunities, with a special interest in local businesses and services.

Most recently, he was president of SeamlessWeb, the industry-leading, online-food ordering and billing-services company he co-founded in 1999, which was acquired by Aramark in 2006. After SeamlessWeb’s acquisition by Aramark, Jason participated in the parent company’s $8.6 billion LBO and served on that company’s executive leadership council, presidents’ council and global-leadership council.

Jason has also served as an Adjunct Professor at NYU and is a director and/or advisor to several private companies. He is on the board of advisors for NYU’s Mitchell Jacobson Leadership Program in Law and Business and the Digital Advisory Board of American Express OPEN. He has been named Ernst & Young Entrepreneur of the Year and Innovator of the Year by the Corporate Executive Council of New York, and was named to Crain’s 40 Under 40 list of leading young executives.

Jason began his career as a corporate attorney at the law offices of O'Sullivan Graev & Karabell (now O'Melveny & Myers), a private-equity and M&A-focused boutique.

He holds a B.S. in finance from the University of Maryland at College Park and a J.D. and MBA in finance from New York University, where he was a Stern Scholar.

Keynote: Jason Finger, CEO, CityGrid
Wednesday, Dec. 5, 9:00 am



Jeff Folckemer  Jeff Folckemer, CEO, LocalEdge, and SVP, Hearst Newspapers

Jeff Folckemer is responsible for the overall strategic direction of operations, product and partnership development. Folckemer joined LocalEdge, a Division of Hearst Communications, Inc., in 1999 with the primary objective to transition the multimedia organization into a digital focused advertising provider. Continuing with this focus, Folckemer held the position of chief information officer in 2004 when the company was acquired by Hearst Corporation.

In 2009 he began his current role as president and CEO introducing products such as search engine marketing, search engine optimization, social media management, online video, email and text marketing, reputation management, online display ads through behavioral targeting, and e-commerce to thousands of small and medium size businesses nationwide. In 2010, Folckemer was named Senior Vice President of Hearst Newspapers. Within his responsibilities, Folckemer works to shape and direct the newspaper division’s efforts to offer digital marketing products and services to its customers.

In addition, Folckemer also advises Hearst on strategic investments that have included the purchase of Metrix4Media among other industry leading companies. A seasoned executive with a track-record for growing high-tech companies, before joining LocalEdge, Folckemer held positions as Vice President at WebMD as well as Vice President at MedE America.

Folckemer is a graduate of Canisius College.

SuperForum: Sales Force Transformation
Tuesday, Dec. 4, 3:15 pm

Twitter: JFolckemer



Kathy Geiger-Schwab  Kathy Geiger-Schwab, Principal, Geiger-Schwab Consulting

Kathy Geiger-Schwab is the founder of Geiger-Schwab Consulting LLC and is a experienced senior executive with over 30 years experience leading companies through various significant change initiatives, including the most recent end-to-end transformation work for The Berry Company and Yellow NZ.

SuperForum: Sales Force Transformation
Tuesday, Dec. 4, 3:15 pm



Mark Gilbert  Mark Gilbert, VP, Product, Hearsay Social

Mark Gilbert brings over 15 years of enterprise and consumer product design experience to Hearsay Social. Prior to joining Hearsay Social, Mark served at Microsoft, where he held a variety of roles including: managing product teams in System Center, Visual Studio, and Bing; driving technical and product strategy for the president of Microsoft’s $17 billion server and tools business; and building out Microsoft’s product presence internationally in both Europe and Asia. Prior to joining Microsoft, Mark worked at the Corel Corporation and a number of smaller companies

Social Business Innovators
Wednesday, Dec. 5, 9:30 am



David Gilbertson  David Gilbertson, VP and GM, SaveLocal (Constant Contact)

Dave Gilbertson joined Constant Contact in 2009. He is the founding general manager of the SaveLocal business unit at Constant Contact, which is dedicated to putting control of local deals back in the hands of small merchants. Previously, Dave served as the vice president of strategy and corporate development, where he guided a number of key strategic decisions and led the acquisitions of NutshellMail, BantamLive, MobManager, and CardStar.

Prior to joining Constant Contact, he was a strategy consultant focused on private equity clients with The Parthenon Group in Boston and a professional with Fenway Partners, a leading middle-market private equity firm.

Dave holds a BSBA from Georgetown University and an MBA from The Tuck School of Business at Dartmouth.

SuperForum: The New Promotions Landscape: Coupons, Deals and Loyalty
Wednesday, Dec. 5, 3:15 pm

Twitter: dgrightfield



Jordan Glazier  Jordan Glazier, CEO, Eventful

Jordan joined Eventful in the spring of 2006 as President and CEO and along with a passionate and high-performance team has built Eventful into a leading digital media company serving entertainment consumers and event marketers. Eventful is essential to the lives of its nearly 20 million registered users who rely on the service to find out what’s happening and decide what to do – and to make their lives more fulfilling through the discovery of live music, local events and exclusive entertainment for Eventful’s community.

Previously, Jordan was a general manager at eBay, where he built and managed three of eBay's largest business units including consumer electronics, computers and business & industrial. Jordan successfully launched and grew each business unit to more than $1.5 billion in annual gross merchandise volume. Jordan also served as the chief operating officer of Client Shop, Inc., which was ranked as the fastest growing privately-held company in San Diego and was acquired by Internet Brands in March 2006. Jordan led international business development for GATX Corporation, where he led M&A and strategic partnership development throughout Latin America and also built a new division for the company, GATX Distribution Centers. Jordan was also a management consultant with the Boston Consulting Group in Chicago.

Born and raised in Chicago, Jordan graduated magna cum laude from the University of Michigan where he received a BA in International Relations. He earned his MBA from the J.L. Kellogg Graduate School of Management. In addition, he attended the London School of Economics with a concentration in International Studies.

Targeting Local Audiences: Hollywood Shows the Way
Wednesday, Dec. 5, 4:45 pm

Twitter: eventful



Bill Gross  Bill Gross, CEO, Idealab

Bill Gross founded Idealab in March 1996 and serves as the company's Chairman of the Board and Chief Executive Officer. Bill founded Idealab to create and build successful businesses that capitalize on innovations in areas with significant growth opportunities, including the Internet.

A lifelong entrepreneur, Bill started several companies prior to Idealab. In high school, he founded Solar Devices, a firm that sold plans and kits for solar energy products. In college at the California Institute of Technology, he patented a new loudspeaker design and formed GNP Loudspeakers, Inc. After graduating from college, Bill and his brother Larry started GNP Development, Inc., which made a natural language product for Lotus 1-2-3 called HAL. In 1985, Lotus Development Corporation acquired GNP and Bill became a software entrepreneur at Lotus Development. In 1991, Bill started Knowledge Adventure, an educational software publisher that grew to be the third largest educational software publisher in the world and was eventually sold to Cendant Software and is now a division of Havas Interactive, which is owned by Vivendi.

Bill serves on the boards of directors of numerous companies. He is also a member of the Board of Trustees of the California Institute of Technology and of the Art Center College of Design. Bill received his B.S. in Mechanical Engineering from the California Institute of Technology.

Opening Keynote: Bill Gross, CEO, Idealab
Tuesday, Dec. 4, 1:30 pm

Twitter: Bill_Gross



Greg Hallinan  Greg Hallinan, CMO, Verve Mobile

Greg Hallinan is cofounder and chief marketing officer of Verve Wireless, a wireless technology developer providing applications and services to publishers and media companies. Hallinan has more than 15 years of experience in business and consumer-based marketing, including brand management, product marketing and communications strategy. He started his career at Intel in strategic marketing, working on the Pentium III and Xeon product launches. He then went on to product management positions at Swell.com and, more recently, led the marketing efforts at the leading out-of-home interactive entertainment company, NTN Buzztime.

Hallinan holds a bachelor’s degree from the University of Colorado-Boulder and earned his M.B.A. with honors from the Mendoza College of Business at the University of Notre Dame. He is also a commissioned officer in the United States Marine Corps Reserve.

SuperForum: Mobile’s Impact on Interactive Local Media: National to Local
Wednesday, Dec. 5, 11:15 am



Victor Ho  Victor Ho, CEO, Five Stars
Victor Ho is the CEO and Cofounder of FiveStars Loyalty, the largest loyalty program for local businesses.

Previously, he was a consultant at McKinsey & Co. in New York, where he helped multiple Fortune 500 companies build and manage their loyalty and customer retention programs.

Victor holds 3 degrees from the University of California, Berkeley.

SuperForum: The New Promotions Landscape: Coupons, Deals and Loyalty
Wednesday, Dec. 5, 3:15 pm

Twitter: FiveStarsCard



Mike Hodges  Mike Hodges, President and COO, U-T San Diego

Mike is the President and COO at U-T San Diego, formerly The San Diego Union-Tribune, spearheading the transformation of the company to a fully integrated media organization. Mike joined the Union-Tribune in 2009 as the executive in charge of direction and strategy for SignOnSanDiego.com and all of The San Diego Union-Tribune's interactive initiatives.

Before the Union-Tribune, Mike was vice president of Sales-Interactive for Freedom Communications, the publisher of the Orange County Register. There Mike oversaw all interactive revenue initiatives for Freedom's nationwide daily newspapers and broadcast television stations.

Mike has been involved in several internet start-up companies, including his own firm, TheRealtyCorporation.com, which was one of the first online real estate and mortgage companies. Mike's e-mail marketing start-up in the late 1990's was bought by DoubleClick, where he went on to run national sales for DoubleClick's email division.

Mike is a graduate of the University of San Diego's business school.

The ‘New’ Newspaper: New Users, New Reach, New Revenues
Wednesday, Dec. 5, 2:00 pm

Twitter: mikehodges



Ziad Ismail  Ziad Ismail, Vice President of Product, Marchex

Ziad Ismail is Vice President of Product for Marchex.

The Advertiser SuperForum – Part II: The Lead Sources That Become Sales
Thursday, Dec. 6, 9:30 am

Twitter: iamziad



Tim Judd  Tim Judd, CEO, eLocal Listing

Tim Judd is CEO of eLocal Listing. Mr. Judd has twenty-five years of sales, marketing and business development experience in search, high tech and new media. He is a veteran of providing technology solutions to major newspapers around the world. Tim moved to the Internet and corporate Search world and was instrumental in the recovery, growth and the successful acquisition of several leading Internet players. His background in Search provides a deep understanding of the business and the technology behind it. Coupled with his background in more traditional print technology areas, it is a powerful combination.

He founded Contraco USA, an international Search and consulting company focusing on vertical applications of innovative search technology. Prior to Contraco, he was Director of Business Development for Search for Terra Lycos and responsible for the maintenance and vigorous growth of search traffic at Lycos through the development and deployment of the Lycos’ SideSearch product. This success in traffic growth was a key factor in the successful sale of Lycos to Daum, a leading Asian Internet company.

Mr. Judd was also Director of Business Development Fast Search and Transfer (FAST) a leading provider of enterprise search solutions and was an early competitor in the web search wars of the early 2000s. Tim built the Internet search division of FAST to the point where it became an attractive acquisition target and was acquired by Overture Advertising which subsequently was acquired by Yahoo!. Tim has been featured in Response Magazine and has participated in numerous panels on Local Search and Lead Generation.

Pros and Cons of SEO Outsourcing
Tuesday, Dec. 4, 10:00 am

Twitter: elocal_listing



Maja Kermath  Maja Kermath, Owner, Kor180
Brendan King  Brendan King, CEO, Vendasta

Before co-founding VendAsta, Brendan was COO and a Director of Point2 Realty Solutions where he was the entrepreneurial driving force behind Point2 Agent, growing its membership to over 165,000 agents in 85 countries. In 2007, he was named one of the '100 Most Influential Real Estate Leaders' by Inman News. Now, Brendan pushes VendAsta towards its ongoing goal of becoming the leading provider of Online Reputation Management solutions for local businesses, having already integrated VendAsta’s platform with six of North America’s top ten news media companies that serve SMBs.

In a past life, Brendan has worked for Cameco Corporation as a geophysicist and holds an advanced degree in physics from the University of Saskatchewan. Those of you who are familiar with him will know that his laugh is frequent, infectious, and identifiable in a room full of 200 people.

Strategically Using Reputation Management
Tuesday, Dec. 4, 10:45 am

Twitter: brendanking



Todd Klawin  Todd Klawin, CEO, MoonTide Media and CEO, Localee

Todd Klawin is an entrepreneur and executive with 15 years of successful experience in digital and traditional media, marketing and software. As the Founder and Chairman of Moon Tide Media, his content and creative vision set the company's wheels in motion, and together with Charlie he sets the strategy for how to build a world class media company.

Previously, Todd was a pioneer and thought leader in the CRM and digital marketing community. In 1999, he was on the founding team at Radical Communication, a venture funded company and early technology leader in the Email Marketing category where he was VP, Sales & Marketing. The company was later sold to Silverpop Systems, where as VP, Business Development he directed all strategic and technology partnerships globally for the industry-leading marketing automation company.

During his career, Todd has provided senior-level marketing, media and customer relationship management consulting to scores of companies from startup to Fortune 500. He is also the Founder & Chairman of Our Media Group, LLC, a venture-funded social media startup and the developer of Localee™: The Facebook App for Where You Live.

Social Business Innovators
Wednesday, Dec. 5, 9:30 am



David Krantz  David Krantz, CEO, YP

David Krantz leads overall company strategy and operations for YP, North America's largest local search, media, and advertising company.

Afternoon Keynote: David Krantz, CEO, YP
Wednesday, Dec. 5, 1:30 pm



Dan Levy  Dan Levy, Director, Global SMB Markets, Facebook

Dan Levy is Director of Global SMB Markets at Facebook.

Keynote Speaker: Dan Levy, Director, Global SMB Markets, Facebook
Thursday, Dec. 6, 9:30 am



Sean Moriarty  Sean Moriarty, Technology Investor and Former CEO, Ticketmaster

Sean Moriarty is an investor, advisor, and board member to early and growth stage technology, media, and entertainment companies. He currently serves as Chairman for two Los Angeles based technology companies Triton Digital and Metacloud, and is a board director at USamp, Eventbrite and TuneIn.

Moriarty was formerly the President and Chief Executive Officer at Ticketmaster, where he spent nearly ten years and served as COO and EVP of Product & Technology before becoming CEO. During his tenure, Ticketmaster became a top 5 global commerce site, processing over $10 billion in transactions annually on behalf of 11,000 clients in 22 countries. Prior to Ticketmaster, he was a member of the technology team at Citysearch where his roles included Executive Vice President of Technology and Vice President of Internet Systems.

He is also actively involved as a board member with two non-profit organizations, CoachArt and the Pat Tillman Foundation.

The ILM Investment Climate: A Discussion with Sean Moriarty
Tuesday, Dec. 4, 2:15 pm



James M. Moroney III  James M. Moroney III, Publisher and CEO, Dallas Morning News

James M. Moroney III serves as publisher and chief executive officer of The Dallas Morning News, a position he has held since June 2001. He is a member of A. H. Belo’s Management Committee and served as president of Belo Interactive, Inc. since its inception in May 1999 until 2001. He served as EVP of Belo with responsibilities for all of its television stations from 1997 to 1999.

Jim presently serves on the boards of Belo Corp, the State Fair of Texas, the Associated Press, the Advisory Board of the College of Communications at the University of Texas, The Dallas Foundation, The Bishop’s Finance Council of the Catholic Diocese of Dallas and presently serves as Chairman of the Board of the Newspaper Association of America.

He was named “Publisher of the Year” by Editor and Publisher magazine in 2003. In 2012, Jim received the Frank W. Mayborn Award from The Texas Daily Newspaper Association for Community Leadership.

Moroney graduated from Stanford University in 1978 with a B.A. in American Studies. In 1983 he received his M.B.A. from the University of Texas at Austin.

The ‘New’ Newspaper: New Users, New Reach, New Revenues
Wednesday, Dec. 5, 2:00 pm



Doug Neil  Doug Neil, SVP, Digital, NBC-Universal

Doug Neil is the Senior Vice President of Digital Marketing for Universal Pictures. In this capacity he oversees the online and mobile strategies for theatrical releases including website development, publicity, promotions, social media, creative strategy, emerging platforms and media placements. His responsibilities include the global coordination of theatrical digital strategies through the full life cycle of a film campaign. He has overseen the online and mobile marketing campaigns for over 120 films including Pitch Perfect, Ted, The Lorax, American Reunion, Fast Five, Hop, Cowboys & Aliens, Despicable Me, Little Fockers, Bruno, Fast & Furious, The Bourne Ultimatum, Wanted, Scott Pilgrim vs. the World and It’s Complicated.

Prior to Universal Pictures, he worked for AOL as Director, Entertainment Strategy, managing the online marketing campaigns for AOL’s filmed entertainment partners, playing a key role in the launch of AOL’s new entertainment initiatives including TMZ.com,.

Prior to AOL, Neil was Vice President, Marketing for Hollywood Ventures, a children's entertainment production and distribution company. Neil also has held executive positions with The Disney Channel, Hawaiian Airlines and Andersen Consulting. He has a M.B.A. from The Tuck School at Dartmouth College and is a Computer Science graduate of the College of William and Mary.

Targeting Local Audiences: Hollywood Shows the Way
Wednesday, Dec. 5, 4:45 pm



Elizabeth Osder  Elizabeth Osder, Principal, Osder Group

Osder has been an editor, consultant and executive with The New York Times, Advance Internet, Yahoo! and Razorfish. She currently works with JumpTime a real-time optimization platform that defines, measures and manages economic value in content networks. Osder has consulted with media brands as diverse as FT.com, AOL, News Corporation, Time Inc., and The Daily Beas; and with semantic and marketing technology companies including Applied Semantics, Google, Evri, and Crowd Factory. She founded The Osder Group, a media consultancy, and is currently a board member of Publish This.

Previously, Elizabeth was a professor of journalism and media management at USC Annenberg, Columbia and NYU. A founder and longtime board member of the Online News Association (ONA), she holds advisory board positions at the American Cancer Society and the Missourian Publishers Association.

Elizabeth has a bachelor’s degree from Mount Holyoke College, a master’s degree from the University of Missouri School of Journalism, and was awarded a Knight Fellowship at Stanford University where she studied at the Stanford Graduate School of Business (GSB).

The ILM Startup Forum (With Future Stars)
Tuesday, Dec. 4, 4:30 pm

Twitter: osder



Manish Patel  Manish Patel, CEO, Where2GetIt

Manish Patel founded Where 2 Get It, Inc. in 1997 and has since grown W2GI into a leading provider of Local Search Solutions for National Brands. Today, W2GI serves over 500 national recognized brands across 500,000 brick and mortar locations.

Search for It! Local Online Retail Innovation
Wednesday, Dec. 5, 10:45 am



Rene Reinsberg  Rene Reinsberg, CEO, Locu

Rene Reinsberg is the CEO and Cofounder of Locu. He started his first software startup out of high school, building one of the early GUI-based point-of-sale and inventory management systems for small retailers. He has since worked on several other technology startups as well as at McKinsey and Morgan Stanley.

Rene holds a diploma from WHU, Germany and a MBA from MIT Sloan. He was awarded the 2011 McGovern Entrepreneurship award.

SuperForum: Mobile’s Impact on Interactive Local Media: National to Local
Wednesday, Dec. 5, 11:15 am

Twitter: followrene



Todd Rowe  Todd Rowe, Managing Director - SMB Global Sales, Google

Todd Rowe leads Google's channel sales organization globally, which is one of Google's fastest growing sales organizations worldwide. He is responsible for selling Google's AdWords, video and mobile products to small and mid-sized companies through third parties in North America, Europe, Asia Pacific and Latin America. Todd has 20 years experience in the hardware and software industries, with sales, marketing and general management experience. He is experienced in building high-growth businesses, having built and managed mid-market oriented businesses in domestic and international markets.

Before joining Google, Todd was the Group Vice President & General Manager of SAP Business Objects' Mid-Market business unit, responsible for Sales, Marketing, Product Management and Strategy, growing the business to over $500 million. Todd began his career at IBM in direct sales, where he achieved the Top 1% of Sales nationwide.

Todd earned an MBA from the Wharton School of Business, and graduated Phi Beta Kappa and Magna Cum Laude from the University of Utah.

The Google Executive Interview: Todd Rowe, Managing Director - SMB Global Sales, Google
Wednesday, Dec. 5, 8:30 am



Pete Ryan  Pete Ryan, CEO, Moon Valley Software

Pete Ryan is the CEO of Moon Valley Software, a seasoned technology design and development firm, who has concentrated on product development throughout his career. In addition to product development, Pete's technology focus has included licensing in conventional tech with IBM, Logitech and HP, as well as Local Search and new tech with Kudzu, Dex, Yellowpages.com, Supermedia, Localeze, Aptas and Acxiom.

Strategically Using Reputation Management
Tuesday, Dec. 4, 10:45 am

Twitter: pete_ryan



Itai Sadan  Itai Sadan, CEO, Duda Mobile

Back when the first iPhone was introduced, Itai Sadan, cofounder and CEO of DudaMobile, looked at the way people viewed websites on their mobile phones and knew there had to be a better way to experience the Web. So he set out to create DudaMobile, a do-it-yourself mobile website builder that allows businesses to convert their existing website into a mobile-friendly site in just one click.

Prior to founding DudaMobile, Sadan was a director at SAP, where he managed the SAP Discovery System program and led relationships with IBM, HP and Fujitsu. He also worked for Amdocs and Finjan and founded InterSight, a start-up for data storage.

Sadan has a Bachelor of Science in computer science and mathematics from the Ben Gurion University in Israel.

SuperForum: Mobile’s Impact on Interactive Local Media: National to Local
Wednesday, Dec. 5, 11:15 am

Twitter: itaisadan



Will Scott  Will Scott, CEO, Search Influence

Will Scott is Founder and CEO of Search Influence. Will Scott has been helping small businesses get online since 1994 — before most people even knew there was an Internet. Since then, he has been focused on making businesses more visible to prospective customers online.

As technical and production lead for eWebBoss.com, Scott oversaw the production of tens of thousands of small-business websites. At YPsolutions, now Local Matters, he was responsible for creating systems for the production and online promotion of thousands of online phone directories.

At Search Influence, Scott leads a team of 30-plus dedicated professionals who put customer enthusiasm first. He and his team believe online marketing, through online advertising, search engine optimization and social media, needs to become accessible to small business for their success.

Pros and Cons of SEO Outsourcing
Tuesday, Dec. 4, 10:00 am

Twitter: elocal_listing



Dipanshu Sharma  Dipanshu Sharma, CEO, xAd

Dipanshu “D” Sharma founded xAd in 2001 with the goal of conquering the mobile local search and advertising markets in the U.S. For over a decade, D has found new ways to leverage technology and improve business models for entrepreneurs and innovative companies. He previously developed new technologies for Nokia, as well as co-founded RockeTalk, India’s fifth-largest mobile traffic site, and Kadonk, the top Microsoft Project viewer. He was named TeleFusion’s “Technology Leader of the Year” and nominated as Ernst & Young’s “Entrepreneur of the Year”. D sits on the board of directors of xAD and Kadonk, and is a member of the Veracity Wireless advisory board.

D holds specialized management/entrepreneurship degrees from UC San Diego, and HUT, Helsinki, Finland. He holds a Master’s degree in Computer Science from DAVV, India and Bachelor’s degree in Computer Science from Delhi University, India.

SuperForum: Mobile’s Impact on Interactive Local Media: National to Local
Wednesday, Dec. 5, 11:15 am

Twitter: xAdInc



Andrew Shotland  Andrew Shotland, Principal, Local SEO Guide; BIA/Kelsey Associate

Andrew Shotland is the proprietor of LocalSEOGuide.com and one of the top local search consultants in the industry. Shotland offers full-service search engine optimization, search engine advertising, website strategy and local search consulting with a specialty in Yellow Pages and local directories SEO. He has provided his services to numerous media, e-commerce companies, franchises and start-ups, including Bing.com, DexKnows.com, Yellowbook.com, Yellow Pages Group of Canada, Truvo, Telegate Media, Business.com, the Los Angeles Times, Cox Communications, New York Daily News, Ingenio/AT&T, D&B and Sequoia Capital, Friendster, MOG.com, ChaCha.com and Spoke.com. Local SEO Guide also provides small businesses with search marketing services.

In addition, Shotland is the editor of the popular Local SEO Guide blog, a local search engine optimization and local search marketing blog that provides simple tips, trends, how-tos and strategies for small businesses and marketers in the local search industry.

Shotland has more than 15 years of experience in the Internet. He was a founding member of NBC’s Internet group and a former general manager of NBC.com. While at NBC, he created NBC-IN, the first national network of local TV station websites. Most recently he was vice president of business and product development at Insider Pages, a pioneering local-social search engine that was acquired by Citysearch. At Insider Pages, Shotland developed local SEO strategies and techniques that helped attract more than 3 million monthly unique visitors and over 600,000 reviews of local businesses almost entirely via search engine referrals.

Local/Social SEO: The New Vital Landscape
Tuesday, Dec. 4, 10:00 am

Twitter: localseoguide



Ben T. Smith IV  Ben T. Smith IV, CEO, Wanderful Media

Ben. T. Smith IV was appointed chief executive officer of ShopCo (now Wanderful Media) in April 2012. A veteran Silicon Valley entrepreneur, Smith was selected to spearhead the newspaper industry's major effort to extend its considerable national reach for retail advertisers to the digital realm through the formation of this new company.

Smith came to Wanderful Media after serving as co-founder, chief executive officer and chairman of the board of MerchantCircle, a fast-growing, profitable local internet media company he sold in 2011. Before MerchantCircle, he held various senior leadership positions at Borland Software, including senior vice president of Corporate Development, strategic advisor, and chief executive officer of spin-off CodeGear. Smith was chairman and chief executive officer at Spoke.com where he remains on the board of directors. He also serves on numerous boards of technology and digital ventures in Silicon Valley, including mobile companies Glu Mobile, and formerly worked with the board at Tapulous. In addition, Smith advises other technology and media companies, as well as venture investment funds, including Accelerator Ventures, where he is a Venture Partner.

Early career experience includes employment as an engineer at IBM. Smith then worked in management consulting at Ernst & Young before moving to A.T. Kearney, an 85-year old strategy consulting firm, where he helped lead their Technology practice, as well as their Venture Investment Group alongside EDS. He became one of the youngest partners in the history of the firm and was selected as one of the 25 most influential consultants in the world in 2002. Smith was also a senior advisor to the Secretary of Transportation, serving the White House after 9-11.

Smith holds a B.S. in Mechanical Engineering from the University of California, Davis and an MBA from Carnegie Mellon University's Tepper School of Business.

A Discussion With Ben T. Smith IV, CEO, Wanderful Media
Thursday, Dec. 6, 8:30 am

Twitter: bentsmithfour



Jason Spievak  Jason Spievak, Cofounder and CEO, RingRevenue

Jason Spievak is the Cofounder and CEO of RingRevenue, the leading provider of telephony solutions to the performance marketing industry. Nearly all the leading U.S. performance ad networks and thousands of advertisers use RingRevenue’s software, including Commission Junction, LinkShare, the Google Affiliate Network, Liberty Mutual Insurance, Enova Financial, and SMBs in nearly every category. Prior to RingRevenue, Jason was a director and Chief Financial Officer at CallWave, Inc., a voice-over-internet software and service provider. Jason led CallWave’s successful IPO in 2004 and was a key member of the senior team that brought the company to 12 consecutive quarters of revenue growth, GAAP profitability and positive cash flow with more than 750,000 paid subscribers.

Prior to CallWave, Jason was a Vice President in the technology mergers and acquisitions group in Broadview International's Silicon Valley office, where he specialized in enterprise software, network infrastructure and internet services transactions. While at Broadview, Jason led the execution on more than $1.25 billion of successful M&A transactions and private placements. Before joining Broadview, Jason held product management roles with Netopia, a developer of Internet/Intranet communications products where he helped the company complete its successful IPO, and also with Nextel Communications' wireless data division.

Jason earned his MBA from the J.L. Kellogg Graduate School of Management at Northwestern University and his BA from the University of California, Santa Barbara.

The Advertiser SuperForum – Part VI: Solutions Presentations
Thursday, Dec. 6, 9:30 am

Twitter: spievak



David Staas  David Staas, President, JiWire

David Staas is the president of JiWire, the leading location based advertising company. He brings thirteen plus years of marketing and product leadership in the advertising and mobile industries, leading teams at companies such Ad Infuse, Openwave, and Software.com. David recently served as JiWire’s interim CEO and before that, as SVP of marketing and product management for the past three years; his roles included leading the company’s corporate and strategic marketing, and product management teams. David was previously VP of marketing at Ad Infuse, a leader in mobile advertising, where he built a premium mobile network and a global mobile ad platform. Prior to that, he led the global product marketing team at Openwave Systems, the company that pioneered the mobile internet.

SuperForum: Mobile’s Impact on Interactive Local Media: National to Local
Wednesday, Dec. 5, 11:15 am

Twitter: jiwire



Michael Vivio  Michael Vivio, President, Cox Target Media (ValPak)

Since being named president of Cox Target Media (CTM) in December 2010, Michael has continued to build Valpak’s business across print, digital and mobile platforms. He has emphasized the importance of growing our business through improved content for our consumers and an integrated approach to print and digital advertising with our clients. In June, Michael led CTM’s acquisition of online savings giant Savings.com. Before joining CTM, Michael was the publisher at the Austin American-Statesman and CEO of the Statesman Co., owned by Cox Media Group.

SuperForum: The New Promotions Landscape: Coupons, Deals and Loyalty
Wednesday, Dec. 5, 3:15 pm

Twitter: mvivio



Darren Waddell  Darren Waddell, SVP Marketing, Payvment

Darren Waddell is Senior Vice President of Marketing at Payvment. Darren joins Payvment from Reply! Inc, the local leads platform that acquired his previous company, MerchantCircle. At MerchantCircle, the nation’s largest network of small businesses, Darren had P&L responsibility while also leading product management and corporate marketing.

Prior to MerchantCircle, Darren held marketing leadership roles for VeriSign’s small business security group and at Offermatica, the marketing optimization platform acquired by Omniture.

Social Business Innovators
Wednesday, Dec. 5, 9:30 am



Jason Wells  Jason Wells, CEO, Contact Point

Prior to joining ContactPoint, Jason served as the Senior Vice President at Sony Pictures Television International where he lead the creation and international expansion of the mobile business line from London, England. He managed a global sales, product and service organization across Asia, Latin America, Europe, and North America. Before relocating to London, Wells was a Vice President for Sony Pictures Digital Sales and Marketing in Los Angeles. Wells has worked in both large corporate environments, as well as, small company start-ups. Prior to Sony, he was Vice President of sales and business development for Handango, Inc. where he led relationships with clients such as Microsoft, Motorola, Sprint, and Verizon. Previous to Handango, Wells held management positions at Sprint and Marriott International. As a strategic management consultant for A.T. Kearney, he provided executive level strategy, sales and marketing to Sprint, Bristol Myers Squibb, Telstra (Telecommunications provider in Australia), American Electric Power, C3 Communications, Lyonnaise Cable, and Dynergy. Wells has worked and lived in London, Paris, Sydney, Mexico City, and throughout the United States.

Wells has an MBA in strategic management and entrepreneurial management from the Wharton School of Business at the University of Pennsylvania. He also has a Master's degree in economic quantitative methods from the University of Utah and a Bachelor's degree in economics from Brigham Young University.

The Advertiser SuperForum – Part VI: Solutions Presentations
Thursday, Dec. 6, 9:30 am

Twitter: jasonrwells



Paul Wicker  Paul Wicker, Director of Product, Kenshoo Local

Paul Wicker is the Kenshoo Local Product Director at Kenshoo, a digital marketing software company that engineers technology solutions for search marketing, social media and online advertising. Kenshoo powers 4 of the top 5 U.S. travel websites, 6 of the top 10 global hotel groups, 7 of the top 10 retailers, 7 of the top 10 telecoms, 10 of the top 10 ad agency networks, and 24 of the Fortune 50 companies.

Prior to joining Kenshoo, Paul started his love affair with the small business community as a yellow page salesman in 2003. Over the years he has held various leadership roles in the Local Interactive space in sales, training and product management. At Yellowbook, Paul helped create, launch and grow the Paid Search product line and was part of a culture shift that brought the digital product suite, and the technology it depended on, to the forefront.

In early 2012, Paul moved to the digital software provider, Kenshoo in order to find creative ways to help agencies and media companies utilize technology to more efficiently serve their small business clients.

Local/Social SEO: The New Vital Landscape
Tuesday, Dec. 4, 10:00 am
Search for It! Local Online Retail Innovation
Wednesday, Dec. 5, 10:45 am

Twitter: Kenshoo





The ILM West program is developed by BIA/Kelsey's team of analysts and represents the “best of the best” of their Interactive Local Media coverage. We do not solicit speaker proposals. However, we welcome a dialogue with companies that believe they have something valuable to contribute and wish to take part in this event. Please contact Peter Krasilovsky, vice president and conference co-chairman, with your suggestions.

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