Conference Highlights
There have been some big updates to the ILM West program in the past few days, starting with new speakers from Google and Facebook, as well as additions to the SoLoMo Superforum. These add to an already powerful lineup, including our "rock stars" (Clear Channel CEO Bob Pittman, AllThingsD's Kara Swisher, MediaNews Group CEO John Paton and Deseret Digital Media CEO Clark Gilbert), and major sessions on deals, offers, verticals and the whole spectrum of local trends.
Key topics and sessions include:
- Google on Local, Mobile, Channels
- Friending Facebook
- Day 3: It's All About SoLoMo
- 'Local' Leaders Shine in Current IPO Season
- The Investment Climate for Interactive Local Media
- How Local Businesses,
Agencies and Publishers are
Getting ROI from Social - Facebook Next: Maximizing the Platform for Local
- Brand New Research Data on SMB Ad Spending
- The Data on Local Consumer Usage
- Rethinking Local Calls: The New Metrics
- Spotlight Interview: Kara Swisher, Co-Executive Editor, The Wall Street Journal’s All Things D
- Why Broadcasters Say ILM West Is One Event 'Not to Be Missed'
- The New Digital Sales Channels for SMBs – Tips for the Winning Formula
Google on Local, Mobile, Channels
ILM West offers a unique opportunity to get up to speed on Google's local and mobile strategies. We will pursue three unique angles with Google at the conference:
- The Local Efforts. Jeff Aguero, head of local marketing, will present on everything local, from Zagat, to Google Places, to the new "Get Online" program for SMBs.
- The Global Reseller Effort. Global Channels head Todd Rowe will engage in an in-depth conversation with BIA/Kelsey President Neal Polachek on reseller efforts.
- Google Mobile. Mobile and local search exec Surojit Chatterjee will provide insights into this critical area for Google as part of our all SoLoMo morning on Day 3.
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| Jeff
Aguero Head of Local Consumer Marketing, Google |
Todd
Rowe Head of Global Channel Sales, |
Surojit
Chatterjee Search and Local Mobile Ad Products, Google |
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Eager, but not sure how to play with Facebook? You'll have it all figured out by the time ILM West wraps up.
We'll go deep with Facebook at ILM West, beginning on Day 1, when we'll take a special look at working with Facebook's platform with execs from Trada, Oodle and Kenshoo Local/Social weighing in.
Day 2 features a keynote by the company's new local leader, Matt Idema, who will share new details and a progress report on Facebook's local and vertical strategies.
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Our SoLoMo day is a cornerstone of the ILM West agenda, led by our own Michael Boland, program director, Mobile Local Media advisory service, and Jed Williams, program director, Social Local Media advisory service.
Day 3 features topline data and fresh, in-depth looks at SoLoMo implementations from leaders at Google, AT&T Interactive, Zaarly, PayPal, xAd, JiWire and AppStack. Check out the complete lineup.
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'Local'
Leaders Shine in Current IPO Season
IPO fever is catching among local and social Internet companies and investors. First it was Groupon (with the most successful IPO for an Internet company since Google), then Angie's List, now Yelp and soon perhaps, AutoTrader and Facebook. So who's next?
The ILM West speaker roster just might hold the answer. As we watch this flurry of IPO activity, we're seeing a lot of familiar faces in the mix. Many of today's Wall Street favorites have shared their insights with us at past Interactive Local Media events, including:
- Andrew Mason, CEO, Groupon (ILM:Marketplaces 2010)
- Jeremy Stoppelman, CEO, Yelp (ILM:10 Keynote)
- Angie Hicks, Cofounder, Angie's List (ILM:08)
- Chip Perry, President and CEO, AutoTrader (ILM:Marketplaces 2009)
- Mark Pincus, CEO, Zynga (ILM:04, when he was CEO, Tribe.net)
- Jeff Weiner, CEO, LinkedIn (ILM:04, when he was SVP, Yahoo)
- Emily White, Senior Director of Local, Facebook (ILM:10)
Come to ILM West for a glimpse of future IPO contenders and the opportunity to connect with the up-and-coming leaders of the local space.
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The Investment Climate for Interactive Local Media
On Day 1 of ILM West, analyst Matt Booth will sit down with several influential venture capitalists for a discussion of the current investment climate for interactive local media. The panel will weigh in on which business models are winning the backing of the industry's "smart" money. This is one session not to be missed!
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How
Local Businesses, Agencies and Publishers are Getting ROI
from Social
BIA/Kelsey’s
first forecast of geotargeted social media estimates a steady rise
in U.S. social local media revenues - from $400 million in 2010 to
$2.3 billion in 2015, representing a compound annual growth rate of
33.3 percent.
Social (and social local mobile) are key themes of the ILM West program. We'll touch on various aspects of social media and its impact on local media throughout the conference. Day 1 features a panel of Facebook experts who will offer insights on how local media and businesses can leverage the platform and Day 3 will feature a SoLoMo Heavy-Hitter Roundtable.
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Facebook
Next: Maximizing the Platform for Local
Facebook has emerged as a giant in social local media as well as targeted advertising and marketplaces. But to get there, Facebook has taken its partners on a fast-changing ride. What strategies should local businesses, agencies and publishers pursue to succeed with Facebook? What unique opportunities does it provide? What are the social media alternatives? What additional changes should be anticipated? We will explore these topics with three leading Facebook experts.
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| Craig Donato CEO, Oodle |
Sivan Metzger GM, Kenshoo Local and Social |
Niel Robertson Founder and CEO, Trada |
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Brand
New Research Data on SMB Ad Spending
At ILM West, BIA/Kelsey analysts will dig into the latest wave of our Local Commerce Monitor study (LCM Wave XV), in which SMBs report they plan to spend 40 percent of their total ad budget on digital/online media in the next 12 months.
"SMBs are getting smarter in
their use of digital and online media.
They're focused on strengthening their
digital presence, engaging customers
with social media and empirically measuring
the performance of their online advertising
initiatives."
—Steve
Marshall, Director of Research, BIA/Kelsey
On Day 1 of ILM West, Marshall and colleague Matt Booth will present highlights from LCM Wave XV, providing compelling context for the sessions that will follow and the speakers who will take the stage during the two and a half days of the conference.
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The
Data on Local Consumer Usage
Gillian
Heltai, Senior Director, comScore
"Local" is at the forefront
of the intersection of social and mobile trends, accompanied by unprecedented
innovation. Are consumers leading or following the innovation? How quickly
are they adopting local features and are they demonstrating any loyalty
trends? ComScore's Gillian Heltai will share results of a unique look
into the consumer side of local media and commerce. The results are a
sure fire "take home" from the conference.
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Rethinking
Local Calls: The New Metrics
At ILM West, top industry researchers will share the latest data on local advertiser and consumer behaviors.The research insights you get at this conference will separate you from the competition.
Matthew Berk, Executive VP, Marchex
Pete Christothoulou, COO, Marchex
Local businesses want phone calls. But what does the phone call actually mean?
A good lead? A discussion about service? Can the information in a call be leveraged
for search and marketing? Marchex has made a science of dissecting call information
and will share breakthrough insights.
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Interview Spotlight: Kara Swisher, Co-Executive Editor, The Wall Street Journal's All Things Digital
BIA/Kelsey's Peter Krasilovsky will sit down for a no-holds-barred, one-on-one interview with best-selling author Kara Swisher, one of the industry's most influential observers. Swisher reports from her perch atop the tech world at The Wall Street Journal's All Things Digital.
Swisher began her career at The Washington Post, moving to The Wall Street
Journal in 1997, where she authored the "Boom Town" column. She cofounded
AllThingsD with Walt Mossberg in 2003. The website and conference are leading
sources of technology news and provocative analysis in the industry.
Swisher is also the author of "There Must Be a Pony in Here Somewhere: The AOL Time Warner Debacle and the Quest for a Digital Future" (2003, Crown Business Books), the sequel to "aol.com: How Steve Case Beat Bill Gates, Nailed the Netheads and Made Millions in the War for the Web" (1998, Times Business Books).
Don't miss this unique opportunity to hear a candid discussion with one of the premier reporters in the digital space.
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Why Broadcasters Say ILM West Is One Event 'Not to Be Missed?'
| “The ILM:10 show was packed with movers and shakers—real
innovators on the local digital forefront.” — Daniel Anstandig, President, McVay New Media Consulting |
Interactive Local Media West is the largest event for the local online space, bringing together industry leaders and innovators across every media channel.
At ILM West, broadcasters won't just be talking to themselves. At this event they can gauge their progress in developing the right solutions for local advertisers, and meet leading edge technology partners to help them advance their digital strategies.
| “Very good
event for broadcasters who are working on digital initiatives. To me
these are not to be missed conferences. Mediums are merging, and as
broadcasters we need to see how to monetize our content." ” — Randa Minkarah, Senior VP, Business Development, Fisher Communications |
More reasons to attend...
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Opening keynote by Clear Channel CEO Bob Pittman. Longtime new media leader Bob Pittman, CEO of Clear Channel Communications, cofounder of MTV and former president of AOL Time Warner, will open ILM West with his unique vision of the future of local media and commerce. Pittman has been a major investor in broadcast properties as head of Pilot Group.
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Local digital sales - best practices. Sales leaders from Google, Pandora, Yodle and Local Yokel will share their ideas on providing local search and hyperlocal marketing to local businesses.
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Latest trends in local online video. Online video adoption continues to grow. Video leaders from EveryScape, Miso and Time Warner Cable will discuss the next steps for local video.
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Social media and local advertising. Social media leaders will strategize the use of Facebook and other social media with local advertising.
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Broadcasters and others talk daily deals. Deals have become an increasingly important part of the local promotional ecosystem. Hear from CBS Local Media, Belo and others how deals can work for broadcasters.
Learn how mobile can fit in your digital mix. Mobile leaders will discuss geotargeting, mobile content and mobile advertising.
Network with the 'movers and shakers.' BIA/Kelsey conferences are recognized as the best local events for connecting with senior level decision makers in the local digital space. Meet the right partners to advance your digital strategies.
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The New Digital Sales Channels for SMBs
What's the Winning Formula?
At ILM West, Industry Leaders Will Offer Insights
into Penetrating and Keeping SMB Accounts
SMBs represent an addressable market of anywhere from 7 million to 26 million in the U.S. alone, and perhaps as many as 50 million on a global basis. Effective selling to SMBs remains the "holy grail."
On day 2 of ILM West, we'll examine the ins and outs of selling digital media to SMBs during "The BIA/Kelsey Summit on Local Sales." In this multi-part summit, top sales executives will discuss what does and doesn't work in selling digital solutions to SMBs.
The BIA/Kelsey Summit on Local Sales
During the summit we will also engage in wide-ranging, one-on-one interviews with three innovative sales leaders who are really pushing the envelope:
At ILM West, Industry Leaders Will Share Their Plans for Transforming the Local Media Space
Traditional local media companies have been hit hard by the shift to digital platforms. A maverick breed of media executives has drawn a line in the sand. They want to transform the local media space, even as they leverage their existing assets. How will they do it?
On day 1 of ILM West, Deseret Digital Media's Clark Gilbert and MediaNews' John Paton will inspire attendees with their frank, compelling approaches to the complete transformation of their local media companies during a dynamic duo session titled, "Reinventing Local Media."
John Paton, CEO, Digital First Media, Journal Register Co. and MediaNews Group
"Digital first" has become the new buzz phrase in
the local news industry, as companies embrace online and mobile as their future.
No one has pushed harder to get there than Journal Register CEO John Paton.
Paton, a major change agent, in fact, has used the "digital first" moniker
as the name of his most ambitious effort yet - Digital First Media, the joint
management of Journal Register's operations along with MediaNews Group, the
nation's second-largest newspaper company.
As MediaNews Chairman Dean Singleton says, the company is "intent on continuing its transformatin from a print-oriented newspaper company to a locally focused provider of news and information across multiple platforms to profitably address the rapidly changing industry landscape. At the forefront of our efforts was developing a successful digital strategy. With 'Digital First,' John has successfully implemented just such a digital strategy."
Don't miss the chance to hear Paton when he shares his insights on transitioning to a digital world.
Clark Gilbert, President and CEO, Deseret News Publishing Co. and Deseret Digital Media
Disruptive
technology scholar Clark Gilbert, a protégé of Clayton Christensen
and a former professor at Harvard Business School, is now transforming The
Deseret News Publishing Co. and Deseret Digital Media as CEO.
The Deseret News is Utah's longest running business and, thanks to Gilbert's leadership, one of the nation's fastest growing newspapers, both in print and online. Deseret Digital is one of the largest targeted media networks in the country. It has added social and "missing revenue" elements in everything from an unprecedented push into marketplaces to family media guides.
At ILM West, expect to learn a lesson or two on local media transformation from this disruptive media scholar turned media executive.
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