Agenda
Day 1: Tuesday, October 25
6:00 am – 9:00 am
Breakfast/Registration
9:00 am – 9:15
am
Conference Kickoff/Introductory Remarks
Oscar Sousa-Marques, President, ADPAI
9:15 am – 10:00
am
Presentation: The Asia-Pacific Local Social Mobile
Landscape
Neal Polachek and Charles Laughlin, BIA/Kelsey
10:00 am – 10:45
am
Keynote Address: James Sanders, Head of
Channel Partnerships, Google Asia Pacific
Google’s Asia Pacific channel partnerships operation launched in 2010 and is now one of Google’s fastest growing business units. Partnership head James Sanders will offer a broad view of the SMB online opportunity in Asia, and share Google’s view of reseller opportunities in the region — from directory publishers to verticals.
10:45 am – 11:15 am
Refreshment Break
11:15 am – 12:00
pm
Presentation: Diversification Strategies
for Directory Publishers
Getit Infoservices is a leading directory and search organization in India that has been aggressively branching into new products and services, including deals and an e-commerce platform, all in the name of diversifying the business. CEO Sidharth Gupta will share what Getit has learned on its product expansion journey.
Sidharth Gupta, CEO, Getit Infoservices
12:00 pm – 1:30 pm
Sponsored Networking Lunch
1:30 pm – 2:00
pm
Presentation: Sales Transformation Challenges
Traditional media organizations struggle with an array of challenges as they grapple with rapidly changing business models. These range from training to bundling strategies to building an efficient continuous contact model. Industry consultant Peter Buxton will scan the global landscape to share common pitfalls and best practices for organizations in the midst of sales transformation.
Peter Buxton, Owner, Buxton Independent Consulting
2:00 pm – 3:00
pm
Panel: Compelling Mobile Local Search Business
Models
Mobile phones rival or surpass personal computers as a gateway to the Internet. Any company focused on selling advertising and marketing solutions to SMBs will need coherent mobile strategies to survive. What’s the best mobile strategy for publishers and pure-plays focusing on the local and SMB market? This panel will offer compelling ideas.
Lichi Wu, Director of Business Development, Chalkboard
Gil Ilani, CEO, MobeeArt
3:00 pm – 3:30 pm
Refreshment Break
3:30 pm – 4:15
pm
New Product Case Study: Reselling Cloud-Based
Services
Directory publishers worldwide are searching for new product offers to drive incremental revenues, engage with new customers and increase retention with existing ones. A great case study comes to us from Global Yellow Pages (Singapore), which recently introduced a new product strategy involving the sale of cloud-based services in partnership with Microsoft.
Will Knight, SMB Cloud Sales, Asia Pacific, Microsoft
Kathryn Tan, Global Yellow Pages (Singapore)
4:15 pm – 5:00
pm
Panel: Compelling Social Local Business Models
Social media is a large and growing force in small-business marketing in Asia. SMBs in the region are looking for ways to use social media to acquire, retain and engage with their customers. This panel will offer state-of-the-art ideas on how to make the most of the social media revolution.
Paul Donlan, President, 3L Systems
5:00 pm – 7:00 pm
Networking Reception
7:30 pm – 9:30 pm
Sponsored Dinner
END OF DAY 1
Day 2: Wednesday, October 26
6:30 am – 8:30 am
Breakfast
8:30 am – 8:45
am
Announcements and Videos
MORNING FORUM: The Expanding Deals Universe
8:45 am – 9:15
am
The Deals Landscape: Asian-Pacific Forecast
BIA/Kelsey has conducted groundbreaking research and analysis on the
emerging deals marketplace. It will provide highlights of its research,
and explore the likely impact of deals on local advertising in the Asia-Pacific
region.
Neal Polachek, BIA/Kelsey
9:15 am – 9:45
am
Featured Address: Jay Ng,
Director, Mobile and Business Development, APAC, Dealised
Dealised
is a leading player in the emerging deals and social commerce space.
Dealised’s Jay Ng will offer a perspective on what works, and what
doesn’t, in building a successful deals business. Ng will also
share his views on some of what he believes are the myths surrounding
the highly competitive deals industry.
9:45 am – 10:15
am
Featured Address: Adrian
Tan, COO, Groupon Singapore
Groupon
is the big daddy brand in the group buying space, and Adrian Tan is
at the heart of the company’s efforts in the Asia-Pacific region.
He’ll talk about Groupon’s initiatives there and its view
of the Asian deals environment.
10:15 am – 10:45 am
Refreshment Break
10:45 am – 11:30
am
Panel: The Asian Deals Opportunity
This panel will offer a wide-ranging discussion of the opportunities,
risks and best practices for companies looking to enter the deals arena,
or perfect the deals products they’ve already introduced.
Yiping Goh, Cofounder, AllDealsAsia.com
Jay Ng, Director, Mobile and Business Development, APAC, Dealised
Neal Polachek, President, BIA/Kelsey
END OF DEALS FORUM
11:30 am – 12:00
pm
Presentation: Sensis — A Case Study in Transformation
Michelle Sherwood, Sensis’ executive general
manager of strategic marketing, will walk us through how the Australian
directory and search giant’s transformation from a company focused
on preserving its core print business to one fully energized around the
digital future.
Michelle Sherwood, Executive GM, Strategic Marketing, Sensis
12:00 pm – 1:30 pm
Sponsored Lunch
1:30 pm – 2:00
pm
Featured Presentation: Dvir
Ben Aroya, EVP International Customers, Websplanet
Digital Presence – How to Own the SMBs Advertising
Budget
2:00 pm – 2:30
pm
Featured Presentation: Matt
Kain, CEO, Asia Pacific, The Search Agency
SMB Search Marketing Solutions
2:30 pm – 3:00
pm
Featured Presentation: Mickey
Cheong, Head Architect IT, Global Yellow Pages Limited
YP: Worldwide
3:00 pm – 3:30
pm
Conference Summary
3:30 pm – 4:00 pm
Refreshment Break
4:00 pm – 5:30
pm
ADPAI Heads of Delegation/Board of Trustees Meeting
This meeting is to be attended only by the Heads of delegation or members of the board of trustees of ADPAI.
7:30 pm – 9:30 pm
Sponsored Dinner
END OF DAY 2
Day 3: Thursday, October 27
9:00 am – 3:00 pm
Golf Tournament (optional)
Tour (optional)
END OF CONFERENCE
