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Is There a Play for the Long Tail SMB? Yes! Learn How
Long tail small and medium-sized businesses (SMBs) typically have revenues starting at about $50,000 annually. Although attractive business prospects, it’s well understood that these types of SMBs are extremely difficult to acquire at a profitable cost per customer.
Neglecting the small business customer leaves untapped opportunities, until now.
New advances like cloud-based software and rapid development processes, together with customer acquisition innovations such as audience extension, are game changers for those selling to smaller businesses.
Join BIA/Kelsey and Manta to explore how audience extension in particular can open opportunities for advertisers that have had difficulty acquiring smaller SMB customers and also struggle in the highly competitive larger SMB space.
Register now and also receive the complimentary report, Audience Extension: A Path to Low Cost SMB Customer Acquisition.
- Joey Glowacki, VP of Sales, Manta
- Charles Laughlin, Senior Vice President & Senior Analyst