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Webinar GoToWebinar Header Sponsored Research Manta Attracting The Small Biz Customer

Give Your SMB Customer Acquisition Strategy a Lift with Audience Extension

Wednesday, Sept. 14, 2016 2:00pm – 3:00pm EDT

Do you find it difficult to target small and medium-sized businesses (SMBs) at a cost that doesn’t eat into profit margins? Most B2B sales and marketing professionals do, yet neglecting the small business customer leaves untapped opportunities.

SMBs with $50,000+ in annual revenue represent a vast pool of underperforming marketing revenue. New advances with customer acquisition innovations such as audience extension are game changers for those selling to SMBs.

A number of factors are driving the evolution and adoption of audience extension strategies, such as:

  1. Premium audience platforms like Facebook, Google+ and others offer business customers audience targeting data through application programming interfaces (APIs) and marketing dashboards;
  2. Data-driven ad targeting and marketing technology is now readily available to SMBs, and;
  3. Consumer behavior has remade customer expectations, with today’s buyers readily comparison shopping and purchasing from a smartphone or tablet.

Join BIA/Kelsey and Manta for an informative examination of audience extension and the opportunity it offers B2B marketers to lower their cost of customer acquisition and increase ROI.

The discussion will cover:

  • Real business opportunities of the SMBs customer
  • Use of audience extension to find new audiences that share important demographic and psychographic similarities with audiences they’ve already won over
  • How marketing engagement programs can be identified and activated through inexpensive audience extension campaigns
  • How the insurance and banking industries are using customer acquisition to target and secure new clients

In the age of database-driven marketing, there are new untapped opportunities to change your business’ bottom line. This webinar will examine the opportunities and present steps for taking action.

Register now and also receive the complimentary report, Audience Extension: A Path to Low Cost SMB Customer Acquisition.


  • Joey Glowacki, VP of Sales, Manta
  • Mitch Ratcliffe, Chief Product Officer & Senior Analyst, BIA/Kelsey
Register Now
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