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Advanced TV and Innovation in Local Television – Hosted Thursday, Aug. 9, 2018
What are the leading indicators telling us about the current marketplace trends for Advanced TV? Get answers by listening to this webinar on-demand.
Hosted by BIA’s managing director, Rick Ducey, this expert panel discussion covers:
- Key initiatives developing in the advanced TV realm
- Opportunities for traditional media and pure plays as they vie for local media budgets
- Impact of advanced TV sales on the buying and selling of commercial television inventory
- Maximizing return on investment both for the media seller and advertising agencies/marketers?
- Angelo Betasso, CRO, Tribune Media
- Joe Fiveash, SVP, Digital Media and Strategy, Raycom Media
- Dan Lyons, Broadcast Media Sales Expert
- Mitch Oscar, Director of Programmatic TV Strategy, USIM and Executive Industry Adviser, BIA Advisory Services
- Robert Weisbord, Chief Revenue Officer, Sinclair Broadcast Group