Keep Pace with the Latest Research and Insights from the Media Industry’s Most Respected Analysts

Attend an upcoming BIA webinar or view our library of on-demand webinars covering topics from advanced TV, programmatic, voice search, industry forecasts, media usage trends, sales transformation, local media investments, FCC auctions, call monetization, national networks and more.

Featured Webinar

eSports Evolution – Where We Are and What’s Next

Immersive cross-platform screen experiences, interactivity, and real-world passion of major league sports fans has spawned the exploding esports marketplace. Even as major league sports events sometimes face challenges with TV ratings, esports audiences are rising to equal and even exceeding traditional linear TV audiences.

What’s the opportunity for local media companies to drive new forms of revenue in this marketplace?

Goldman Sachs estimates that while local revenue (e.g., ticketing, concessions, merchandise, regional media rights) generates 54% of revenue for traditional sports, the local component of esports is “under-monetized relative to its audience potential.”

BIA dives into the world of esports with leading experts from Activision Blizzard, Esport Advertising Bureau, ESL -Turtle Entertainment and MRI Simmons. Watch the webinar on-demand to get an inside seat to see what is driving this market and the implications for local activation.

Local Impact Webinar Series

To determine the best strategies and tactics for local sales, marketing and product development, BIA engaged with expert speakers to examine the $150+ billion locally targeted advertising marketplace in our Local Impact webinar series.

Watch the webinars on-demand: 

Eyeing Voice Search and Other Top Advertiser Spend Intentions

Local as a Service (Laas): Brands Going Local

Share of Ad Wallet – Five Predictions for 2019

Sales Enablement: Recruitment, Technology Implementation & Coaching

Quarterly Advanced TV Webinars

OTT/CTV, attribution, and digital sales each present opportunities for traditional media and pure plays as they vie for local media budgets.

During BIA’s quarterly Advanced TV Update Webinar, held Tues., Dec, 11, an expert panel discussed the impact of advanced TV sales on the buying and selling of commercial TV inventory and how to maximize ROI for both the media seller and ad agencies/marketers.

Executives speakers included:
  • Brian Hunt, Head of OTT/CTV Advertising Sales, Sinclair
  • Jo Kinsella, Chief Revenue Officer & EVP, TVSquared
  • Steve Lanzano, President & CEO, TVB
  • Jon Sumber, VP, Digital Sales, Hearst
  • Jim Wilson, President, Premion, TEGNA

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Webinar Archive