Hear BIA/Kelsey analysts speak and connect with the local advertising & marketing community
The Future of Local Digital Media
Join us for BIA/Kelsey NEXT, our premiere event focused on understanding, mastering and strategizing the next waves of technology usage, integration and implementation in local..
Cross-Platform Strategies: 2016 Local Advertising Forecast Update
Rick Ducey, Managing Director, and Mark Fratrik, SVP and Chief Economist, BIA/Kelsey, presented highlights from BIA/Kelsey’s latest U.S. Local Advertising Forecast 2016 update for the local media marketplace. Learn more and register here: https://www.localmedia.org/webinars/
Yellow Search Today! Conference
Charles Laughlin, SVP and Senior Analyst, BIA/Kelsey, was a speaker at the Yellow Search Today! Conference, on June 22 at 2:20 pm. He discussed the successful legacy Yellow Pages providers who have made the transition to a Digital Market Service Agency.
Delivering a Down-to-Earth View of Local Commerce
BIA/Kelsey ENGAGE was all about today’s brand of local commerce – how consumers are driving it, how businesses and brands are connecting with them, and how media, tech and marketing solution providers are helping facilitate those connections (and conversions).
Mike Boland, Chief Analyst and VP Content, BIA/Kelsey, and Rick Ducey, Managing Director, BIA/Kelsey, participated in the “Programmatic and the Power Brew of Marketing to Local Audiences” session on April 13 at Programmatic I/O in San Francisco, where they reviewed the current status and dynamic directions of where they see the “power brew” mix of local video, mobile and social marketing headed. They highlighted the BIA/Kelsey forecast for advertising spending to show how this addressable market is growing. They also shared insights about the challenges and opportunities in local programmatic and provided a set of recommendations for marketers.
The Brand-to-Local Marketing Summit
BIA/Kelsey BRANDS brought together the key constituents of brand-to-local marketing — CMOs, agency execs, franchise marketers, media companies, and adtech and martech companies — for a 360-degree examination of the trends, technologies and alliances required for brand-to-local success.
Home Design Digital Marketing Summit
Rick Ducey, Managing Director of BIA/Kelsey, was a speaker on the panel “Emerging Digital Marketing Trends with a Focus on Video” at the Home Design Digital Marketing Summit in Atlanta on March 8, 2016.
Key Executives Mega-Conference
Mike Boland, Chief Analyst and VP Content, BIA/Kelsey, was a speaker on the “The Local On-Demand Economy: The Impacts and Opportunities for Local Media” panel at the Key Executives Mega-Conference in Austin, TX, on Feb. 23, 2016, where he examined how the Local On-Demand Economy (LODE)’s domination of tech news headlines will impact local media and discuss the opportunities that exist for our industry.
The Local On-Demand Economy’s Next Phase
BIA/Kelsey NOW Seattle brought together entrepreneurs, CEOs, venture capitalists and executives for a unique, productive discussion about the opportunities of the local on-demand economy (LODE).
Multifamily Social Media Summit
Rick Ducey, Managing Director of BIA/Kelsey, was a speaker at this one-of-a-kind conference for apartment managers and executives focused on the ROI of social media and content marketing in retaining and attracting new residents, January 27-29, 2016, in Napa CA.
MMTC 7th Annual Broadband and Social Justice Summit
Mark Fratrik, SVP and Chief Economist, BIA/Kelsey, was part of the panel “Is Over-the-Top Overrated? The Impact of New Media Platforms on Media Diversity” at the MMTC 7th Annual Broadband and Social Justice Summit, in Washington D.C., on January 20, 2016.
The Future of Local Digital Media
BIA/Kelsey NEXT: The Future of Local Digital Media is the quintessential local digital event, where leaders and emerging players from across the industry gather each year for in-depth discussions around digital’s impact on local media today and in the future. BIA/Kelsey NEXT is THE event the industry looks forward to all year, to gather intelligence and make connections to position their businesses for success in the year ahead and beyond.