Agenda - Tuesday, Dec. 7
9:00 am - 10:00 am
PRECON: Special Interest Groups
New for ILM:10, we’ll be holding “Special Interest Groups” for directories and broadcasters. These SIGs, held concurrently, will review major issues in their respective shifts to online and mobile. They will include a program overview, compelling presentations and top tier technology demonstrations.
The future of the Yellow Pages industry global is being transformed by new technologies and new ways of doing business with core small and medium sized businesses and national businesses alike. In particular, BIA/Kelsey sees lead generation and tracking, reputation management, social networking and mobile as some of the leading developments that will transform the industry. We will hear from solution providers who are experiencing success with directory publishers and other media properties.
Krishna Pillai, Founder and COO, Convergent Mobile
Ben Barney, CEO and Cofounder, Akesios
Erron Silverstein, CEO, YellowBot
The Broadcasters Special Interest Group will focus on case studies of successful digital strategies for broadcasters. These will be presented by executives from Griffin Communications, Fisher Communications and Schurz Communications. Griffin will present several case studies of its niche stragies involving sports, directories and deals, and moms. Fisher will present a review of its hyperlocal efforts, as well as a case study of “Buzz Brands,” which involves launching lifestyle vertical Web sites across the country. Schurz will present case studies of its local mobile products and apps, including its “Mobile BEAT.”
Steve Foerster, VP, Corporate Development, Griffin Communications
Troy McGuire, VP of Digital Content, Fisher Communications
Kerry Oslund, Corporate VP, Digital Media, Schurz Communications
10:15 am - 10:45 am
ILM:10 Kickoff — BIA/Kelsey’s Interactive Local Media Status Report and Forecast
BIA/Kelsey’s ILM team presents an overview and forecast of the multibillion-dollar local opportunity, challenges and successes.
10:45 am - 11:30 am
Opening Keynote: Jeremy Stoppelman, CEO, Yelp
Yelp has become a verb for ratings and reviews, but it has gone on and established leading-edge applications for a variety of SMB initiatives. CEO Jeremy Stoppelman gives us the rundown on what the company is up to, and where it’s going.
11:30 am - 12:00 pm
The Big Money in Local
ILM leader Matt Booth gets into the big money with top venture capitalists handpicked for their analyses of — and investments in — local.
Dev Khare, Vice President, Venrock
Kara Nortman, Senior VP of Publishing, CityGrid Media
12:00 pm - 1:15 pm
1:15 pm - 1:45 pm
Keynote Address: Ezra Kucharz, President, CBS Local Digital Media
CBS has been remaking its online presence with key investments and initiatives in the local space that will fully leverage its presence in traditional media. Ezra Kucharz will share insights into where he is taking CBS in cyberspace.
1:45 pm - 2:30 pm
Traditional Media, Revolutionary Thinking
Learn how newspapers, TV and radio stations can succeed in maintaining their leadership positions in local advertising through increased engagement on the Internet and in mobile. The most progressive leaders of traditional media are determined and can stay atop the heap.
Greg Gittrich, VP, Digital Media, and Editor in Chief, NBC Local Integrated Media
Peter Weinberger, President, Advance Internet
Stephen Weis, VP, Digital Sales, Hearst Newspapers
2:30 pm - 3:00 pm
One-on-One: Jim Bankoff, CEO, SB Nation
Community passion is the lifeblood of local sports. Now, SB Nation seeks to leverage this passion with hundreds of fan-driven vertical and local sports blogs. Hear from former AOL exec Jim Bankoff on directions for SB Nation as it seeks to revolutionize sports media.
3:00 pm - 3:30 pm
3:30 pm - 5:30 pm
SuperForum 1: Mobile Local Media
The growth of smartphones and geolocation products is vaulting mobile into a central role within local media strategies, and is the subject of ILM:10’s first “SuperForum.”
Introduction and BIA/Kelsey Data
BIA/Kelsey Analyst Michael Boland kicks things off with an introduction and presentation of original data.
Michael Boland, Program Director, Mobile Local Media, BIA/Kelsey
Dan Miller, Senior Analyst and Founder, Opus Research
SuperForum Featured Address
4Info has long been an SMS advertising powerhouse. But as the mobile device world evolves and diversifies, the company continues to innovate in many areas and formats. The industry leader will lend perspective on the biggest opportunities in mobile advertising.
Zaw Thet, CEO, 4Info
Evolution of Mobile Local: The Leaders
Mobile local content and ads are developing into lots of shapes and sizes. We’re bringing online search habits to mobile but also checking in to location based social apps and scanning barcodes. How are we evolving the act of finding a flat screen, pair of jeans or pint of Guinness, and what does it mean for local advertising?
Surojit Chatterjee, Senior Product Manager, Google
Matt Galligan, Chief Strategy Office and Cofounder, SimpleGeo
Evan Tana, Director of Product Management, Shopkick
Alistair Goodman, CEO, Placecast
Mobile Ad Targeting: The Metrics
A crop of mobile local ad networks is emerging, consistently showing greater performance when ads are targeted locally. We’ll hear from these companies in a roundtable discussion, including concrete metrics and best practices.
Walt Doyle, CEO, Where
Craig Hagopian, CMO, xAD
Greg Hallinan, Cofounder and CMO, Verve Wireless
Dan Ruby, Director of Research, Chitika
Innovation in Mobile Products: The Demos
To cap off our SuperForum, we’ll sit back and enjoy visually rich demos from companies that are leading the way for mobile product innovation and content delivery.
Martin Herbst, GM, eBay Classifieds U.S.
Adrian Ochoa, President, Avantar
Ky Tang, Director of Marketing, TeleNav
5:30 pm - 7:30 pm
Networking Reception in the Exhibit Hall
The best in Silicon Valley networking (and eating and drinking)
CEO, SB Nation
VP, Yahoo! Local
Author and Columnist
President, CBS Local Digital Media
COO, Cox Target Media
Senior Director of Local, Facebook
Watch and hear why people view BIA/Kelsey shows as must-attend events.
Local Media Watch Blog
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