Speaker Profile

Jim Sampey
COO, Cox Target Media

Jim Sampey is chief operating officer at Cox Target Media, provider of Valpak.

Sampey joined Valpak in 1990 and now leads postal relations, customer service, and the sales and marketing teams, which includes national sales, network sales, franchise partner programs, research, brand marketing, marketing services and creative services.

Sampey has held several key leadership positions, including vice president of national sales, vice president of it, vice president of interactive promotions and executive vice president of operations. He led the project team responsible for the design and construction of the company’s $220 million Valpak Manufacturing Center.

Sampey has a bachelor’s degree in business from the University of Dayton.

About Cox Target Media/Valpak
Headquartered in Largo, Florida, Cox Target Media is one of North America’s leading direct marketing companies. CTM is owned by Cox Media Group, a subsidiary of Atlanta-based Cox Enterprises, one of the nation’s top 10 media companies with major holdings in newspaper, television, radio, cable and Internet/interactive industries. In 42 years of business, CTM has generated consistent growth, outpacing the industry in which it pioneered.

CTM was formed in 1991 with the acquisition of Valpak Direct Marketing Systems, a company that in 1968 established local cooperative direct mail advertising in the United States. Today, CTM has a workforce of 1,000 employees.

The Valpak franchise network consists of more than 180 franchise sales offices operating in the United States and Canada with approximately 1,000 sales and office staff.

The company’s core product, the familiar Valpak Blue Envelope, delivers savings to more than 40 million households every month across North America. CTM delivers 20 billion coupons annually and mails almost 500 million envelopes a year. More local savings can be found at Valpak.com, the company’s Internet site since 1996.