About the Agenda, Comment from Conference Co-Chair
Peter Krasilovsky

“The deals space is so hot right now, yet there are many unanswered questions about it. We know it will be big, but what will it look like 18 months from now? Which companies are best positioned to succeed when the crowded marketplace begins sorting out the winners from the wannabes? What role does local search play in the changing nature of finding deals? These are the topics we’ll be focused on at Deals 3D.”



Day 1 – Monday, July 18, 2011

Print version    

1:00 pm - 1:30 pm
Conference Welcome: ‘Deals’ Fuels Transformation of Multitrillion-Dollar Local Commerce Marketplace


The emergence of daily deals has launched a radical transformation of local online commerce. Based on current models, BIA/Kelsey forecasts that U.S. daily deals could drive $6 billion by 2015. But with new models emerging every day, that number might be $30 billion by 2015. BIA/Kelsey will share its vision of key drivers of this transformation and why the next 24 months could redefine local commerce.


Neal Polachek - BIA/KelseyNeal Polachek, President, BIA/Kelsey

Jim Moran - YipitJim Moran, Cofounder, Yipit


Jon Sofield - The DealmapJon Sofield, Deals 3D Cochairman
VP, Business Development, The Dealmap


1:30 pm - 2:00 pm
Opening Keynote Presentation: Gary Kearns, Group Executive, Information Services, MasterCard Advisors


Gary KeaarnsMastercardThe multibillion-dollar deals and transactions industry is led by the power trio of the credit card companies. Staking out a leadership position is MasterCard, with its ties to Google’s new Offers product and NFC transactions. MasterCard’s views will kick off Deals 3D and offer a deep dive into what’s behind its vision.
Gary Kearns, Group Executive, Information Services, MasterCard


2:00 pm - 2:30 pm
Follow the Money: Payments, Rewards & Redemptions


Playing in the deals space is no easy task for local merchants. What are the pain points for merchants? How can they convert the best customers into the most loyal customers? How will consumers get rewarded for deal loyalty? Tying together loyalty and deals will be a winning recipe. Solving those challenges will drive a larger and more loyal share of the merchant business. Brainstorm with the leaders on this key panel.


Andrea Gilman - MasterCardAndrea Gilman, VP, Commerce Solutions, MasterCard Worldwide

Mark Marinacci - Edo InteractiveMark Marinacci, Chief Revenue Officer, edō Interactive


Rebecca Watson - RadiumOne Rebecca Watson, VP, Business Development, RadiumOne


2:30 pm - 3:15 pm
Matching Deal and Users: Building a Perfect Deals Marketplace


The science of targeting users with exactly the right deal, at the right time and in the right place is a winning combination. It’s also the basis for an industry segment that aggregates thousands of deals and provides them in an exchange for a piece of the action. How will these deal exchanges evolve during the next 24 months, and which ones are poised to be key parts of the emerging deals ecosystem?


Oliver Gratry - Analog AnalyticsOliver Gratry, CFO, Analog Analytics

Jared Kopf - HomerunJared Kopf, Founder, Homerun


Jared Kopf - HomerunMartin Tobias, Founder and CEO, Tippr


3:15 pm - 3:45 pm
Refreshment Break


3:45 pm - 4:15 pm
Afternoon Keynote: David Krantz, President and CEO, AT&T Interactive


David Krantz AT&T InteractiveWith nearly 5,000 sales reps and an unmatched national footprint, AT&T is set to play a substantive role in shaping the future of the deals space. With its enviable network of consumers via, AT&T U-verse, and AT&T Wireless, AT&T will have a seat at the table. This might prove to be one of the biggest entrances to the deals ecosystem.
David Krantz, President and CEO, AT&T Interactive


4:15 pm - 5:00 pm
The Science and Art of ‘Localizing’ National Deals


Sophisticated targeting of local consumers is the crux of conversion in the deals space. The national promotions companies know this better than anyone and have seized on the deals opportunity to localize national offers and extend their brands reach. The 438,000 Groupons sold for Gap last year were just the tip of the iceberg. Now it’s the franchises that are fueling the national play in local deals.


Loren Bendele - Savings.comLoren Bendele, CEO,

Robert Boniface - iCouponRobert Boniface, COO and Director of Operations/Public Relations, iCoupon Online


Kimberly Cook - Greenlonk NetworksKimberly Cook, VP of Sales and Business Development, Greenlink Networks

David Goldfarb - YourBestDeals.comDavid Goldfarb, CEO and Cofounder,


5:00 pm - 5:30 pm
Adding ‘Deals’ to a Local Bag of Tricks


It’s no layup to load up a local sales rep with yet another product — it requires thoughtful planning, disciplined training and realistic objectives to succeed. And unlike other digital media, deals have a different wrinkle and lots of moving parts. So what are the leaders in the local SMB space doing to roll out deals, and what are the secrets to a successful launch? Learn the power of SMB sales from leaders in the space.


Malcolm Lewis - Local.comMalcolm Lewis, Senior VP and GM, Social Buying, Corp.

Rich Razgaitis - ReachLocalRich Razgaitis, GM, ReachDeals


Darren Waddell - MerchantCircleDarren Waddell, VP of Product and Marketing, Reply


5:30 pm
Networking Reception


Day 2 – Tuesday, July 19, 2011



8:30 am - 8:45 am
Bantering with Rocky: The Sunny/Cloudy View on The Future of Deals


Analyst Rocky Agrawal has given a hot challenge to the deals industry in a series of excellent TechCrunch posts. BIA/Kelsey’s Jed Williams will engage Rocky in a spirited discussion to kick off Day 2.


Rocky AgrawalRocky Agrawal, Analyst and Consultant

Jed Williams - BIA/KelseyJed Williams, Program Director, Social Local Media, BIA/Kelsey


8:45 am - 9:15 am
Morning Keynote: Lexi Reese, Director, Local Sales, Facebook


Lexi ReeseFacebookFast approaching a billion users and millions of SMBs globally, Facebook wants to play big in the deals space. BIA/Kelsey research shows that 40 percent of U.S SMBs have a Facebook page for their business. Now how do you get them in your deals network? That’s the job of Lexi Reese, a skilled veteran of DoubleClick, Google and AmEx who runs Facebook’s initiatives to engage with local businesses and users worldwide.
Lexi Reese, Director, Local Sales, Facebook


9:15 am - 9:30 am
Leveraging the Power of Local Media Promotion


Local and vertical media companies are diving head first into deals. They’re using everything at their disposal, including contextual placement, front-page ads and on-air announcements. If they execute right, can they win?


Derek Beckmann - Descientro LibreDerek Beckmann, CEO, Descuentro Libre

Jim Kerr - Triton MediaJim Kerr, VP of Business Strategy, Triton Digital


9:30 am - 10:00 am
Getting the Most Out of Local Media in Deals


White-label companies are creating powerful deal networks with hundreds of local media partners from newspapers, TV stations, radio stations and email newsletters. What’s the playbook for success? How do they distinguish themselves? What are the trends they are seeing with local media, and how can they maximize their performance?


Lilia Martinez-Coburn - TownHogLilia Martinez-Coburn, VP Product and Marketing, TownHog

Matt Coen - Second Street MediaMatt Coen, Cofounder, Second Street


Greg Isaacs - AT&T InteractiveGreg Isaacs, VP and GM, AT&T Interactive

Jonty Kelt - Group CommerceJonty Kelt, CEO, Group Commerce


10:00 am - 10:30 am
Refreshment Break


10:30 am - 11:45 am
Deals Act Two: Mobile & Social


Part I: Heavy Hitter Interviews (in Order of Appearance)
As deals enter Act Two, they’re taking new form in mobile distribution, economics and templates. The market’s group buying-centric phase is giving way to a broader set of mobile and instant deals. We’ll hear from those leading the charge.


Tristan Walker - FoursquareTristan Walker, Director, Business Development, Foursquare

Eric Singley - YelpEric Singley, Consumer Product Lead, Yelp


Evan Tana - ShopkickEvan Tana, VP of Product Management, Shopkick


Part II: Cutting-Edge Demos
What do mobile deal products look like? We’ll see demos and examine tactical matters of deal sourcing, distribution, product development and user interface. What’s working and not working, and what should you have in mind if you’re building deal apps?


Brian Knapp - LooptBrian Knapp, VP of Business Operations and Chief Administrative Officer, Loopt

Alistair Goodman - PlacecastAlistair Goodman, CEO, Placecast


Perry Evans - Close.lyPerry Evans, CEO, Closely


11:45 am - 12:15 pm
Deals Everywhere, Anywhere


Instant deals are adding another layer to the deals ecosystem, enabling merchants to self-serve deals when they want customers. But deals everywhere means consumers can be pushed deals or they can search for deals on an increasingly wide array of local search sites. Will they be the entry point for a new level of e-commerce? Will they provide true, directory-like coverage of local SMBs?


Charles Dyer - MicrosoftCharles Dyer, Director of Business Development, Advertising Publishing Solutions, Microsoft Advertising — Mobile, Local & Commerce

Terry Kukle - Metroland MediaTerry Kukle, VP, Business Development, Metroland Media


Nancy Law - NavteqNancy Law, Director, Local Advertising, Americas, Navteq

Samuel Yam - ChompOnSamuel Yam, Founder and CEO, ChompOn


12:15 pm - 1:15 pm
Networking Lunch


1:15 pm - 1:30 pm
International Developments in the Deals Space


International already accounts for more than 54 percent of Groupon’s revenues and is going to continue to grow in importance for the entire deals space. What are some of the major success strategies for non-U.S. deals, and what are some of the issues to watch for?


Prashant Nedungadi - Nimble CommercePrashant Nedungadi, Founder and CEO, Nimble Commerce


1:30 pm - 2:00 pm
Afternoon Keynote: Steven Boal, President and CEO,


Stevenn Boal - has been a leader in the transition of the multibillion-dollar coupons space to digital. Now they’ve raised $200 million and are ready to apply it for a broad range of promotional services. CEO Steven Boal reveals the game plan.
Steven Boal, President and CEO,


2:00 pm - 2:30 pm
Merchant Services: The ‘One and Done’ Is Not Enough


Merchants playing in the deals space don’t want the “one and done” customer — they want long-term, high-quality customers. So monetizing merchant relationships beyond advertising to provide transactions, promotions, contact management, scheduling and overall strategy is the goal of a new, fast-evolving and synergistic emerging industry at the edge of the deals space but at the heart of the merchant’s business strategy.


Paul Gain - Monster OffersPaul Gain, CEO, Monster Offers

Dave Galvan - SchedulicityDave Galvan, VP of Business Development, Schedulicity


Bill Lange - Full SlateBill Lange, Cofounder and CEO, Full Slate


2:30 pm - 2:45 pm
Local Deals: Consumer and Business Insights


As an aggregator of 400,000 local deals from 450 sources, The Dealmap is in a unique position to observe consumer behavior and analyze local deals trends. In this session, VP Dan Visnick will share the company’s hard-earned insights into consumer behavior, deal inventory trends and deal source market share.


Dan Visnick - The Dealmap / Center'dDan Visnick, VP, Marketing, The Dealmap and Center'd


2:45 pm - 3:30 pm
Going Naked: Differentiating in the Marketplace


How do you carve out a niche for yourself when you have hundreds of thousands of users and a unique identity, but you are not Groupon or LivingSocial? That’s the challenge for major players with strong national networks and sales such as BuyWithMe, KGB, Gilt City and OpenTable. We’ll talk about how they are differentiating themselves with consumers and merchants, and where they see their best opportunities.


Scott Jampol - OpenTableScott Jampol, Senior Director, Consumer Marketing, OpenTable

Ken Kharbanda - KGBKen Kharbanda, Senior VP, Corporate Development, kgb


Florent Peyre - Gilt CityFlorent Peyre, VP, Strategy and Business Development, Gilt City

Andrew Moss - BuyWithMeAndrew Moss, Chief Strategy Officer, BuyWithMe


3:30 pm - 4:00 pm
Refreshment Break


4:00 pm - 4:30 pm
Social Media and Deals: The Saturday Night Play


Deals are viral, right? A bunch of friends sending deals to one another for a Saturday night event? Though often downplayed in the deal space, social media’s role is proving to be critically important. PeopleString, CityVoter and SignPost can each talk to the social element of deals, how it works and what it means.


Florent Peyre - Gilt CityDarin Myman, President and CEO, PeopleString

Josh Walker - CityVoterJosh Walker, Founder and CEO, CityVoter


Stuart Wall - SIgnpost Stuart Wall, CEO, Signpost


4:30 pm - 5:15 pm
Deals: The Next Stage


The group buying model is only the start. How will the industry evolve during the next 18 months? Our experts will share their visions and practical ideas for getting ahead.


Perry Evans - Close.lyPerry Evans, CEO, Closely

Jimmy Hendricks - Deal CurrentJimmy Hendricks, CEO, Deal Current


Greg Sterling - Opus ResearchGreg Sterling, Senior Analyst and Program Director, Opus Research

David Strebinger - WantsaDavid Strebinger, Founder, Wantsa


5:15 pm - 5:30 pm
Closing Comments


BIA/Kelsey analysts and one or two industry thought leaders will summarize the learnings of Deals 3D and provide takeaways for attendees.


Matt Booth - BIA/KelseyMatt Booth, Senior VP, BIA/Kelsey

Peter Krasilovsky - BIA/KelseyPeter Krasilovsky, Vice President, BIA/Kelsey


Neal Polachek - BIA/KelseyNeal Polachek, President, BIA/Kelsey

Jon Sofield - The DealmapJon Sofield, Deals 3D Cochairman
VP, Business Development, The Dealmap


5:30 pm
Networking Reception


“Many of the players in the deals space — even major companies like Facebook and Google — have not enjoyed the level of success of market leaders Groupon and LivingSocial. At Deals 3D we will examine the challenges and opportunities for other deals providers to gain market share.”

Jon Sofield, Deals 3D Conference Cochairman and Vice President,
Business Development, The Dealmap


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