Director, Business Development, Yellow Pages Group
Darby Sieben occupies the position of director of business development at Yellow Pages Group, Canada’s leading performance media and marketing solutions company. Sieben is currently responsible for YPG’s business development. This entails the negotiation and management of strategic partnerships for the Yellow Media Inc. portfolio, which includes YPG, Canpages, LesPAC.com and RedFlagDeals.com.
Sieben joined the company in 2006 and was responsible for expanding reach, frequency and local search queries for YellowPages.ca, Canada411.ca and seven local city guides such as TorontoPlus.ca, MontrealPlus.ca and VancouverPlus.ca. His extensive experience in online marketing helped fuel the growth of YPG’s mobile services. He also led negotiations that resulted in partnerships with new media platforms such as Twitter and Skype, in addition to several other key agreements that powered the local search of MSN.ca, Sympatico.ca, PostMedia for Canada.com, and leading Canadian dailies such as the Globe and Mail.
Prior to joining YPG, Sieben formed an interactive agency in Calgary called KS2 Solutions. This company was formed out of the former Bell ActiMedia western operations with a mandate to sell, market and legally defend the YellowPages.ca trademark for Western Canada. KS2 was successful in expanding its SMB offering from just online directory advertising to include a full suite of SMB marketing services such as SEM, SEO and Web Site Design. Sieben also held various positions in the online and technology industry.
About Yellow Pages Group
Yellow Pages Group is Canada’s leading performance media and marketing solutions company. The Company serves approximately 370,000 local businesses through its nation-wide sales force of more than 1,200 media consultants. YPG also caters to the country’s largest national agencies and advertisers through Mediative, its digital advertising and marketing solutions division. YPG is held by Yellow Media Inc. (TSX: YLO), which owns and operates some of Canada’s leading properties and publications including Yellow Pages directories, YellowPages.ca, Canada411.ca, LesPAC.com and RedFlagDeals.com. The Yellow Media network of online properties reaches more than 9.5 million unique visitors monthly. For more information, visit www.ypg.com.