Product Manager, Media Products and Services, Eniro
Ørjan Hanssen is the product manager for media products and services at Eniro. Hanssen has played an important part in the development of Eniro’s Scandinavian AdNetworks, which is designed to serve SMbs as well as agencies and the big media buyers. He has for the past eight years worked with digital and social media in different positions, giving him a broad expertise within the area.
Eniro is the leading Scandinavian directory company and is in the process of going from print dependecy to online opportunities. The transformation has been going on for a few years, but isn’t over until all revenues are coming from online products. With that comes a lot of challenges, but also a lot of opportunities. At Directional Media Strategies 2011, Hanssen will talk about some of the phases the company has been going through, focusing on Scandinavian AdNetworks, and what this transformation mean for the products and customers.