BIA/Kelsey Announces New VP Roles for Analysts Michael Boland and
Veteran digital media executive Warren Kay joins the firm as executive-in-residence
CHANTILLY, Va. (June 24, 2013) – BIA/Kelsey, advisor to companies
in the local media industry, today announced the expansion of its executive
team with the promotions of analyst Michael Boland to Vice President,
Content, and analyst Jed Williams to Vice President, Consulting. In
addition, veteran digital media executive Warren Kay has joined the
firm as executive-in-residence.
Since joining the company in 2005, Boland has been instrumental in covering
interactive and mobile media. His expertise and curiosity about new mobile,
social, and video technologies have made him a valuable resource for BIA/Kelsey
clients. As VP, Content, he will direct internal programs such as the evolution
of BIA/Kelsey’s Custom Advisory Services, and the newly formed “BIA/Kelsey
Labs” incubator for new initiatives.
As VP, Consulting, Williams will manage the company’s growing
strategic consulting practice and will remain focused on helping clients
build and execute successful digital media business strategies. His
expertise spans market research and segmentation, forecasting, strategic
planning, new product development, partnerships and competitive intelligence.
His domain specialties include social media, mobile platforms, digital
advertising and ecommerce.
“Mike and Jed have been valuable assets to BIA/Kelsey, our clients
and the industry at large, through their analysis and coverage of the
trends, technology and business models shaping the local media landscape,” said
Rick Ducey, managing director, BIA/Kelsey. “I look forward to
working closely with each of them in their expanded roles, as they
contribute in new ways to the growth of our business.”
As executive-in residence, Kay will provide expert counsel to clients
of BIA/Kelsey’s Custom Advisory Services and lend his expertise
to the firm’s coverage of digital media sales transformation.
He is a highly regarded industry leader with fifteen years of experience
in driving innovation and results in online media. He brings to BIA/Kelsey
relevant industry experience in a range of executive and sales management
roles at top digital media companies, including Dex One Media, Citysearch,
Yahoo!, News Corp – Fox Audience Network, Trada and iPromote.
“Warren’s experience at some of
the top companies in the digital media industry,
coupled with his knowledge of modern digital
media sales practices, makes him a valuable
addition to the BIA/Kelsey team,” said
Tom Buono, CEO, BIA/Kelsey. “We are thrilled
to have him aboard and expect our clients will
share our excitement as they have the opportunity
to tap into his insights and expertise.”
Kay starts with the company on July, 1, 2013.
BIA/Kelsey advises companies in the local media space through consulting and
valuation services, research and forecasts, Custom Advisory Services and conferences.
Since 1983 BIA/Kelsey has been a resource to the media, mobile advertising,
telecommunications, Yellow Pages and electronic directory markets, as well
as to government agencies, law firms and investment companies looking to understand
trends and revenue drivers. BIA/Kelsey’s annual conferences draw executives
from across industries seeking expert guidance on how companies are finding
innovative ways to grow. Additional information is available at http://www.biakelsey.com,
on the company’s Local
Media Watch blog, Twitter (http://twitter.com/BIAKelsey)
and Facebook (http://www.facebook.com/biakelsey).
For more information contact: