Mobile Execs From Google, Groupon and PayPal to Headline BIA/Kelsey’s
Mobile Local Media San Francisco, June 27
Recent additions to the speaker lineup include Silicon Valley VCs
Stewart Alsop and David Hornik, and mobile, local and social experts
from Belo, Yelp and SuperMedia
CHANTILLY, Va. (May 30, 2012) – BIA/Kelsey is gathering top
mobile media and commerce strategists next month for a one-day event
focused on monetizing the mobile, local and social media opportunity.
Mobile Local Media San Francisco (MLM
San Francisco) will take place
June 27 at the Mission Bay Conference Center at the University of California
San Francisco.
MLM San Francisco boasts a powerful lineup of innovators, influencers
and investors, including headliners Stewart
Alsop, partner, Alsop Louie Partners; Surojit
Chatterjee, senior product manager, mobile
ads, Google; Chris Folmar, director of mobile
development, SuperMedia; Mike Ghaffary, director
of business development, Yelp; David Hornik,
general partner, August Capital; Mok Oh, chief
scientist, PayPal; Mihir Shah, vice president,
mobile, Groupon; and Joe Weir, vice president,
digital, Belo Corp. The speakers and agenda
will focus directly on how mobile is at the
center of commerce today.
“We are truly excited about the speaker lineup for MLM San
Francisco, which comprises leaders from companies that are at the forefront
of innovation in mobile technology, product development and execution — companies
that are indeed advancing mobile in the areas of advertising, commerce
and payments,” said Michael Boland, senior analyst and program
director, Mobile Local Media, BIA/Kelsey. “One of our primary
goals for this event is to move the discussion beyond the ‘mobile
has arrived’ mantra to a tactical level in which we talk about
how to maximize the opportunities and tackle the challenges mobile
brings to local commerce.”
The MLM San Francisco program will draw from BIA/Kelsey’s forecast
for mobile local media and from the firm’s Mobile
Local Media and Social Local
Media advisory services. The agenda will cover a range
of topics highlighting the transformative stage of mobile, local and
social solutions and the impact on commerce. Sessions include:
Monetizing Mobile: Who’s
Making Money and How?
Mobile and
Social: Where’s the Sweet Spot?
Wheeling
and Dealing: Loyalty and Deals Mobilize
Mobile
Shopping and Payments: Closing the Local
Loop
Mobile Ads and Ad Networks: Where’s
the Beef?
The Starting Line: Best
Practices in Product Development
Print,
Audio and Video: Media in Transformation
The VC Take on Mobile, Local and Social
A recap of BIA/Kelsey’s recent conference preview webinar, “Mobile
Local Media’s Top 10 Trends,” is posted on the Local
Media Watch blog.
About BIA/Kelsey
BIA/Kelsey advises companies in the local media space through consulting and
valuation services, research, Continuous Advisory Services and conferences.
Since 1983 BIA/Kelsey has been a resource to the media, mobile advertising,
telecommunications, Yellow Pages and electronic directory markets, as well
as to government agencies, law firms and investment companies looking to understand
trends and revenue drivers. BIA/Kelsey’s annual conferences draw executives
from across industries seeking expert guidance on how companies are finding
innovative ways to grow. Additional information is available at http://www.biakelsey.com,
on the company’s Local
Media Watch blog, Twitter (http://twitter.com/BIAKelsey)
and Facebook (http://www.facebook.com/biakelsey).
For more information contact: Eileen Pacheco
For BIA/Kelsey
(508) 888-7478 eileen@tango-group.com
Press Relations
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BIA Advisory Services (BAS) is doing business as (d/b/a) BIA/Kelsey. BAS is owned by BIA Financial Network. For more information on this parent company and for a list of affiliated companies, please click now.
