vSplash Offering Free BuzzBoard Website and Digital Presence Analysis
to Small Businesses During National Small Business Week
Data from SMB DigitalScape reveal deficiencies in digital presence,
such as 93.3 percent of SMB websites are not mobile compatible, representing
an opportunity for digital marketing service providers
LYNDHURST, N.J. (May 21, 2012) – In celebration of National
Small Business Week, May 20-26, vSplash announced
today that it is offering free
website and digital presence analysis to small businesses.
Using vSplash’s BuzzBoard platform,
small businesses can view graphical and numerical statistics regarding
their overall web presence, as well as prominence and searchability
in search engines, directories, review sites and social networks.
“For businesses small and large, mobile and online channels
continue to gain importance for engaging customers,” said Anthony
Bratti, senior vice president, vSplash. “Identifying their shortcomings
in terms of digital presence is the first step for small businesses
to position themselves to compete for business flowing through digital
channels.”
The latest data released by vSplash in partnership with BIA/Kelsey from the SMB
DigitalScape audit tracking
study, reveal widespread deficiencies in small-business websites. For
example, 93.3 percent of SMB websites are not mobile-compatible and
will not render successfully on mobile devices or smartphones, resulting
in lost opportunities to connect with increasingly mobile customers.
“Through our analysis of SMB DigitalScape data, we’ve
come to understand that most small-business websites are stuck at a
web 1.0 level of functionality,” added Bratti. “This means
small businesses are not able to engage with their own customers who
are using social and mobile platforms to find and connect with businesses.”
“The SMB DigitalScape data also point to a tremendous opportunity
for the companies that provide digital media and marketing services
to small businesses,” added Steve Marshall, director of research,
BIA/Kelsey. “By identifying the most compelling deficiencies,
SMB DigitalScape offers SMB aggregators and local media companies insight
for targeting their product development and sales efforts.”
The free BuzzBoard analysis vSplash is offering to small businesses
this week measures:
Search engine friendliness and page ranking
of their website
Presence
and interactions on social media
Online mentions and reviews
Inclusion
in directory listings
Website traffic
analysis
With the information generated by BuzzBoard, small businesses can determine
and prioritize areas for improving their digital presence and performance.
Small businesses can sign up for their free BuzzBoard analysis at http://www.vsplash.com/visibility/.
About SMB DigitalScape
SMB DigitalScape has analyzed more than 1 million SMB websites around the
world in 14 countries, including more than 700,000 in the U.S. It measures
nearly 100 performance criteria, encompassing website metrics, search/SEO and
optimization/readiness of geolocation, social and mobile. BIA/Kelsey and vSplash
have partnered for the distribution of SMB DigitalScape data in the U.S. Quarterly
and custom reports of SMB DigitalScape data are available from BIA/Kelsey.
For more information, visit http://www.biakelsey.com/Research-and-Forecasts/Featured-Research/index.asp#smbdigitalscape.
CBased in Lyndhurst, New Jersey, vSplash is a leading global provider of
digital media and commerce solutions to SMB and local marketing aggregators.
Using its trusted market data and analytics, vSplash identifies actual SMB
needs, which represent real revenue opportunities for its partners. vSplash
helps its partners capitalize on market opportunities by delivering scalable
Web-based marketing, advertising, directory, commerce and fulfillment solutions
for corporations, educational institutions and governments worldwide. vSplash
leverages global resources and expertise deployed around the world to produce
more than 10,000 forms of digital media each month. Follow vSplash on Twitter
at http://twitter.com/vSplashTechlabs and on Facebook at https://www.facebook.com/vSplashTechlabs.
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Company Information
BIA Advisory Services (BAS) is doing business as (d/b/a) BIA/Kelsey. BAS is owned by BIA Financial Network. For more information on this parent company and for a list of affiliated companies, please click now.
