ILM Asia 2011 to Spotlight Region’s Emerging Local Online Media
and Marketing Ecosystem
Coproduced by BIA/Kelsey and ADPAI, the event will gather media and
technology leaders in social, local, mobile, directories and deals
in Singapore, Oct. 25-26, 2011
CHANTILLY, Va. (Sept. 26, 2011) - As the Asia-Pacific region continues
to widely and comprehensively embrace mobile,
social and deal technologies, the opportunity for Asian businesses
to acquire and retain customers through digital technologies is rapidly
expanding. To focus directly on these advancements, BIA/Kelsey and
the Asian Directory Publishers Association (ADPAI)
are partnering to produce ILM
Asia, a forum for
senior leaders in directories and local, social
and mobile digital media to explore new business models and partnerships
in Asia.
“The Asia-Pacific region includes some of the world’s
largest economies, as well as some of the most advanced markets in
terms of consumer adoption of digital media,” said Neal Polachek,
president, BIA/Kelsey. “At BIA/Kelsey, we track the activity
of the SMB market so businesses have the insight they need to make
solid strategic and tactical decisions. There is a great deal of activity
across the full spectrum of BIA/Kelsey’s coverage areas that
can shed light on the Asian market, and we are excited to be partnering
with ADPAI to produce this event.”
For years, BIA/Kelsey, adviser to companies in the local media space,
has been tracking the emergence of these media platforms through its
U.S.-based Interactive Local Media (ILM) conference series. This knowledge
will be brought to bear for the Asian market with ILM Asia.
“ILM Asia is a timely and highly relevant event for our members
and for any company participating in Asia’s digital media economy,” said
Oscar Sousa-Marques, president, ADPAI. “We are pleased to be working
with BIA/Kelsey to create a gathering place for thoughtful discussion among
the leading digital media companies and executives in this region.”
James Sanders, head of channel partnerships, Google Asia Pacific, will deliver
the keynote address on Day 1, offering Google’s vision for the region.
In addition, BIA/Kelsey analysts Polachek and Charles Laughlin will share
the analyst firm’s outlook for the development of new digital marketing
platforms in the region and worldwide, including details of its forecasts for
global directional media, local online media and deals.
Other industry leaders will speak on topics ranging from social media and
mobile search to transformation strategies for traditional media companies.
In addition, the event will include a special forum on the daily deals space,
popularized by companies like Groupon and LivingSocial.
ILM Asia will take place Oct. 25-26 at Singapore’s elegant Regent hotel.
Visit www.BIAKelsey.com/ILMAsia2011 for details on the venue, agenda, featured
speakers, sponsorship opportunities and conference registration rates, which
are discounted until Sept. 30.
About BIA/Kelsey
BIA/Kelsey advises companies in the local media space through consulting
and valuation services, research, Continuous Advisory Services and
conferences. Since 1983 BIA/Kelsey has been a resource to the media,
mobile advertising, telecommunications, Yellow Pages and electronic
directory markets, as well as to government agencies, law firms and
investment companies looking to understand trends and revenue drivers.
BIA/Kelsey’s annual conferences draw executives from across industries
seeking expert guidance on how companies are finding innovative ways
to grow. Additional information is available at http://www.biakelsey.com,
on the company’s Local
Media Watch blog, Twitter (http://twitter.com/BIAKelsey)
and Facebook (http://www.facebook.com/biakelsey).
BIA/Kelsey publicly available information (including, but not limited to, press releases, blog posts, company Web site content, presentations, and excerpts from advisories and reports) may be cited, provided BIA/Kelsey is properly identified as the source (Source: BIA/Kelsey). If you are uncertain about a particular use, please contact us for approval. Provide the full citation and context for your request via e-mail to Eileen Pacheco at eileen@tango-group.com
Company Information
BIA Advisory Services (BAS) is doing business as (d/b/a) BIA/Kelsey. BAS is owned by BIA Financial Network. For more information on this parent company and for a list of affiliated companies, please click now.
