BIA/Kelsey Adds 2010 Census Data to MEDIA Access Pro™
New Census and Transaction Data Provides Even More Thorough Competitive
Intelligence for Radio and Television Market Research
CHANTILLY, Va. (July 7, 2011) - BIA/Kelsey,
adviser to companies in the local media industry,
announced today that 2010 U.S. Census Bureau information has been added
to its MEDIA
Access Pro™ data and analytical software service. With
the integration of data from more than 5.5 million geographic areas
of census blocks, MAPro now offers population estimates of all television
and radio stations’ coverage patterns for their license facilities,
as well as any construction permits. The inclusion of this type of
up-to-date data provides those analyzing these industries a detailed
view into the population served by a station in a particular market.
“The inclusion of the most recent census data will help our
users better evaluate a particular station’s competitive position
in a market,” said Mark Fratrik, vice president, BIA/Kelsey. “By
overlaying the predicted contours of a station’s facilities and
construction permits with the census block
information to generate population estimates, we’re giving MAPro
users the most accurate and detailed information available to understand
the current situation for each station in all markets as well as those
outside of markets. This type of insight is critical in today’s
fast moving environment.”
Other enhancements to MAPro are the inclusion of granted and consummated transaction
information. This information offers users both a historical and current perspective
of stations sales. MAPro also now includes additional fields for different
types of employees found in media organizations such as Internet/Digital Director,
Program Director, Chief Engineer, General Sales Manager, Promotions Director
and Traffic Director.
MEDIA Access Pro™
Relied upon by the nation’s top media companies, investment and lending
institutions and government regulatory agencies, MEDIA
Access Pro offers more than 1,200 fields of data on more than 30,000 broadcast
and newspaper organizations in the United States, Canada and Mexico. Updated
daily, the data fields deliver over-the-air and online advertising revenues,
ratings, circulation, ownership, transactions, digital information, demographics,
technical stats and multi-level contact information. MAPro also offers a sophisticated
custom mapping program that creates professional coverage maps that show adjacent
and crossover market coverage. Customizable reports and searches allow users
to extract exactly the information they want to know. More information about
MAPro can be found on the BIA/Kelsey website at http://www.biakelsey.com/Research-and-Forecasts/Media-Access-Pro/.
A demonstration of the new MAPro v4.6 features can be scheduled by calling
(800) 331-5086 or emailing sales@biakelsey.com.
MAPro Subscribers
To obtain the new census and transaction data, you must
perform a data update. Please login using your MAPro credentials via the MEDIA
Access Pro Program, or via the Media
Access Pro Resource Center.
About BIA/Kelsey
BIA/Kelsey advises companies in the local media space through consulting
and valuation services, research, Continuous Advisory Services and
conferences. Since 1983 BIA/Kelsey has been a resource to the media,
mobile advertising, telecommunications, Yellow Pages and electronic
directory markets, as well as to government agencies, law firms and
investment companies looking to understand trends and revenue drivers.
BIA/Kelsey’s annual conferences draw executives from across industries
seeking expert guidance on how companies are finding innovative ways
to grow. Additional information is available at www.biakelsey.com,
on the company’s Local
Media Watch blog and on Twitter at http://twitter.com/BIAKelsey.
To obtain the new census and transaction data, you must
perform a data update. Please login using your MAPro credentials via the MEDIA
Access Pro Program, or via the Media
Access Pro Resource Center.
