BIA/Kelsey’s ILM East Conference Attracting Who’s Who
of Deal a Day, Mobile, Local and Social Media; Focused on Rapid Industry
Change
Headliners include renowned Harvard researcher and author David
Weinberger, LivingSocial Cofounder Tim O’Shaughnessy, Foursquare
GM Evan Cohen and Facebook’s Maz Sharafi
CHANTILLY, Va. (Feb. 8, 2011) -Fueled by rapid consumer adoption of
mobile and social platforms like check-in services, deal-a-day and
group buying, “local” is at the leading edge of the latest
developments in online advertising. BIA/Kelsey, the respected authority
on all things local, is gathering the leaders in the industry to examine
the latest business models, technologies and revenue opportunities
at Interactive Local Media East (ILM East) (www.biakelsey.com/ILMEast2011),
March 21-23, Boston, Massachusetts.
ILM East’s intensive three-day agenda features more than 50
of the most innovative local leaders, including top representatives
of interactive local media, local search, mobile local and social local
media. Headliners include Evan Cohen, general manager, Foursquare;
Tim O’Shaughnessy, cofounder and chief executive officer, LivingSocial;
Nate Richardson, president, Gilt City; Maz Sharafi, senior manager,
local monetization, Facebook; and David Weinberger, senior researcher,
Berkman Center for Internet & Society, Harvard University.
“Local online advertising is moving incredibly fast,” said
ILM East Conference Cochairman Peter Krasilovsky, vice president and
program director, Marketplaces, BIA/Kelsey. “Our ILM event in
December was the largest local event ever held. We’re seeing
innovation happen at a pace that is many times what we’ve seen
before. The ILM East program leverages this fast-changing environment,
emphasizing a next wave of local that goes beyond transactions to focus
on conversations, engagement and customer acquisition.”
Other featured speakers include Tim Condon, director, new digital
ventures, The Washington Post; Mike DeLuca, senior vice president,
AOL Local; Matt Idema, vice president, Yahoo Local; Chuck Lee, executive
director, Internet solutions, AT&T Ad Solutions; Sean Moriarty,
entrepreneur in residence, Mayfield Fund; Christopher Mayer, publisher,
The Boston Globe; and Josh Resnik, vice president and general manager,
Gannett Digital Media Network.
The conference program will focus on new local marketplaces, covering
search, mobile, social and daily deals. Session highlights include:
The Money: A Venture Capital View of “Local”
SMB
Panel: SMBs Discuss How They See Local Advertising
Opportunities
The
New Wave of “Hyper Relevant” Media
Local Retail:
Online Marketing Hits It Out of the Park
National Advertisers
and Local Search
SuperForum: Local Mobile and Social
SuperForum:
The Local Offers Revolution — Group Buying, Promotions and
SMB Services
BIA/Kelsey will host a free webinar at 2 p.m. Eastern on Thursday,
Feb. 10, titled, “Local Merchants and the Online and Mobile Revolution.” In
this session BIA/Kelsey analysts will preview retail components of
the ILM East conference, covering trends in local merchant use of online
and mobile platforms. The webinar will also include a special focus
on use of social media and highlights from BIA/Kelsey’s latest
Local Commerce Monitor study on adoption of online and mobile marketing
tools and strategies by SMBs. For webinar details and online registration
go to https://www1.gotomeeting.com/register/597116248.
About BIA/Kelsey
ILM East is an expansion of BIA/Kelsey’s Interactive Local Media
conference franchise, recognized as the definitive event on local digital
media. In 2011 BIA/Kelsey will hold two ILM conferences — ILM
East, March 21-23 in Boston, and ILM West, Dec. 12-14 in San Francisco.
The addition of a second ILM event will support the increased networking,
business development and educational needs of BIA/Kelsey clients and
members of the local media community who are operating in a marketplace
that is experiencing rapid development.
ILM East conference sponsors
include Acxiom, Analog Analytics, AT&T Interactive, Localeze, Local
Matters, MaxiBooking, MerchEngines and Yellow Pages Data Delivery.
Association partners are Association of Directory Publishers (ADP),
American Marketing Association – Boston Chapter (AMA Boston)
and Yellow Pages Association (YPA). Conference media partners are Mashable,
NetNewsCheck, Radio-Info.com, Search Marketing Standard Magazine, The
Next Web and TVNewsCheck.
For more information about ILM East, including
the complete agenda, list of speakers and companies
attending, visit www.biakelsey.com/ILMEast2011.
About BIA/Kelsey
BIA/Kelsey advises companies in the local media space through consulting
and valuation services, research, Continuous Advisory Services and
conferences. Since 1983 BIA/Kelsey has been a resource to the media,
mobile advertising, telecommunications, Yellow Pages and electronic
directory markets, as well as to government agencies, law firms and
investment companies looking to understand trends and revenue drivers.
BIA/Kelsey’s annual conferences draw executives from across industries
seeking expert guidance on how companies are finding innovative ways
to grow. Additional information is available at www.bia.com and www.kelseygroup.com.
The company’s blogs are located athttp://blog.bia.com/bia// and
http://blog.kelseygroup.com/, and it can be found on Twitter through http://twitter.com/BIAKelsey.
