BIA/Kelsey Introduces Market Cap Index for Local Media Industry;
Unveils New Company Web Site
‘Local Media Index’ among key content, navigation and
design enhancements on the new www.BIAKelsey.com
CHANTILLY, Va. (Jan. 14, 2011) - BIA/Kelsey (www.BIAKelsey.com), the
leading research and advisory firm focused on local media, today introduced
Local Media Index, its new market capitalization index derived from
valuations of publicly held local media companies. The Local Media
Index offers a directional view of how the industry is performing relative
to the overall economy.
“While an index of public companies cannot tell the whole
story of the local media industry, it is a directional tool that can
give us an insightful read on the markets we cover,” said Mark
Fratrik, vice president, BIA/Kelsey. “Over time, a picture will
emerge of where the industry is headed.”
Market segments covered by the index include radio, broadcast television,
cable television, Yellow Pages, online local, outdoor advertising and
diversified local media organizations. A roll-up of the specific local
media segments is presented in the main Local Media Index view, benchmarked
against the S&P 500 index. The Local Media Index will be updated
each Thursday at 10 a.m. (ET).
The introduction of the Local Media Index is part of today’s
launch of BIA/Kelsey’s new corporate Web site, located at www.BIAKelsey.com.
The new site design offers easier access to
publicly available data and analysis, including
highlights from BIA/Kelsey’s
semi-annual Local
Media Forecast.
“We are continually looking for ways to better serve the needs
of our clients and others who rely on our research and analysis,” said
Tom Buono, chief executive officer, BIA/Kelsey. “As the primary
delivery platform for our market intelligence, our redesigned Web site
offers an improved user experience that extends our reach beyond the
site to our social media and mobile channels, where our community increasingly
accesses information.”
Key content areas include Research & Forecasts, Advisory
Services, Consulting & Valuations, Events and BIA/Kelsey’s four Blogs (“Local Media Watch,” “Mobile Local Media,” “Global
Yellow Pages” and “Digital Strategies for Broadcasting”).
The site also provides efficient log-in to password protected content
available to clients of BIA/Kelsey’s advisory services and publications.
The new site represents the culmination of the organizational integration
of BIA/Kelsey following BIA’s acquisition of The Kelsey Group
in 2008. The new www.BIAKelsey.com URL replaces bia.com and kelseygroup.com.
Visitors to pages on those sites will automatically be redirected to
the new site.
About BIA/Kelsey
BIA/Kelsey advises companies in the local media space through consulting
and valuation services, research, Continuous Advisory Services and
conferences. Since 1983 BIA/Kelsey has been a resource to the media,
mobile advertising, telecommunications, Yellow Pages and electronic
directory markets, as well as to government agencies, law firms and
investment companies looking to understand trends and revenue drivers.
BIA/Kelsey’s annual conferences draw executives from across industries
seeking expert guidance on how companies are finding innovative ways
to grow. Additional information is available at www.bia.com and www.kelseygroup.com.
The company’s blogs are located athttp://blog.bia.com/bia// and
http://blog.kelseygroup.com/, and it can be found on Twitter through http://twitter.com/BIAKelsey.
