BIA/Kelsey knows traditional media. From our inception in 1983, the then "BIA Company" was founded to serve the requirements of the radio, television and newspaper industries.
Today, we cover the full local marketplace of traditional digital media including the entry of radio, television and newspapers into digital business lines.
BIA/Kelsey sees a bright future for broadcast media companies that build transformative business models and value propositions on the opportunities of mobile, social, digital and broadband technologies. To define and build new strategies, clients rely on BIA/Kelsey's industry experience, research, and connections.
Our unsurpassed knowledge of the inner workings of traditional media companies - from revenue and expenses to business models and selling strategies – is helping our clients create new forms of revenue and drive long term success.
Track opportunities, owners, revenues, digital information and assess competitive performance in any market for radio, television and newspaper industries.
Digital Innovations in Local Radio and Television
At the 2014 Texas Association of Broadcasters Convention, BIA/Kelsey hosted a session examining how local broadcast stations can exploit their local appeal and sales forces to produce successful cross-platform digital campaigns. We touched on topics like the five-year local market forecast, SMB categories using radio and TV advertising, sales training and how to leverage mobile news content.
Playing to Win: Building a Multiplatform, Interactive Local Sales Strategy
At the 2013 NAB Radio Show, BIA/Kelsey hosted an info session to explain how radio station owners, operators and managers can use our Sales Driver Practice to put themselves in the best possible position to compete and win in today's multiplatform, interactive environment.