Investing In Radio Market Report 2nd Edition Now Available
The leading market-by-market investment reference guide for the radio industry, delivering five-year projections for online and over-the-air revenue and industry trend analytics.
This market report profiles every Arbitron-rated market with historic and projected market demographic and financial statistics. It also includes station competitive and performance information including 12+ total day Arbitron ratings for the past eight ratings periods, BIA/Kelsey's estimated advertising revenues, technical data, ownership and acquisition information, and much more for every market.
750+ page book is updated and published quarterly after each of the Arbitron ratings periods.
Online Advertising Revenue Estimate
To track the growth of online and digital activities across the industry, the Investing In Market Reports include individual market level online advertising estimates.
A detailed analysis and guide of all owners in the Arbitron-rated markets.
Highlights 8,000+ radio stations. Profiles by radio station owner the following data: estimated station revenues, shares, transaction information, individual station information (including stations owned in non-rated markets), performance and contact information, estimated and group owner totals, and Arbitron 12+ total day shares for the past four periods.
For assessment of ownership compliance, these reports list stations considered as part of each Arbitron-defined market based on geographic market definitions used by the FCC to implement the new ownership rules.
This includes stations "Home" to that market as defined by Arbitron; stations whose City of License is located in the Arbitron metro county, but the station is classified as "Home" to another Arbitron market, as determined by Arbitron; all commercial stations and non-commercial stations whose city of license is located in the Arbitron metro county, regardless of whether they receive a reportable Arbitron share; and, any station that was previously in that Arbitron market during any two year period beginning September 3, 2004.
Each report includes station calls, license type, format, home market, market designation date, city and state of license, county of license and owner.
Market and competitive overviews are available for any of the 300 Arbitron-rated markets.
This report can include historic and projected market demographic and financial statistics, station competitive and performance information including 12+ total day Arbitron ratings for the past 8 ratings periods, BIA/Kelsey's estimated advertising revenues, technical data, ownership and acquisition information, and much more.
This report is delivered via e-mail immediately following a completed purchase.
Industry-Leading Books and Reports for the Radio Industry