Local media is one of the fastest moving industries of our time. At the center of this industry for over 25 years, BIA/Kelsey packages its unique and comprehensive experience into advisory services that offer insightful thought leadership, reliable analysis and industry-renowned local media forecasts.
The essential value of a CAS service to a client? A thorough understanding of what drives revenue and how to be (remain) successful.
On-Demand Webinar
Top 10 Predictions for Local Media in 2013
BIA/Kelsey analysts discuss the events and activities that will have the biggest effect on the local media industry this year.
PDF
of Slides
We offer six Continuous Advisory Services that cover the entire local media ecosystem. With each service, clients have ongoing direct access to our current research, full access to our vast library of proprietary data and reports, and one-on-one time with our analysts, a team of knowledgeable, globally recognized and trusted subject matter experts.
Clients put CASs to work for their businesses in a variety of ways:
- Applying relevant data to business decisions
- Using insights to guide specific business strategy
- Networking with key players that align with your business goals
- Utilizing financial expertise to identify or facilitate funding opportunities
Our CAS programs are as follows:
Interactive Local Media (ILM)
Authoritative Source of Market Intelligence on Local Search, Mobile Search, ERPM and Video
Recent
ILM Reports [Archive]
LCM Wave 16 Spotlight: SMBs with Loyalty Programs [5/2/2013]
LCM Wave 16 Spotlight: Franchisees of National Companies [4/15/2013]
BIA/Kelsey's Annual U.S. Local Media Forecast, 2012-2017, Interactive Local Media [4/8/2013]
Click here to learn more about this program.
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Mobile
Local Media (MLM)
Cutting-Edge
Research and Analysis of the Geolocal
Advertising Opportunity
Recent
MLM Reports [Archive]
Payment Processors as Local Sales Channels: A Look at the Heartland/LevelUp Relationship [6/17/2013]
LCM Wave 16 Spotlight: SMBs with Loyalty Programs [5/2/2013]
LCM Wave 16 Spotlight: Franchisees of National Companies [4/15/2013]
Click here to learn more about this program. |
Social
Local Media (SLM)
Directional
Analysis of the Growing and Dynamic
Social Media Ecosystem
Recent SLM Reports [Archive]
LCM Wave 16 Spotlight: SMBs with Loyalty Programs [5/2/2013]
LCM Wave 16 Spotlight: Franchisees of National Companies [4/15/2013]
BIA/Kelsey's Annual U.S. Local Media Forecast, 2012-2017, Social Local Media [4/5/2013]
Click here to learn more about this program. | Marketplaces
Definitive
Source for Market Intelligence on Verticals,
Classifieds, E-Commerce
Recent
Marketplaces Reports [Archive]
Payment Processors as Local Sales Channels: A Look at the Heartland/LevelUp Relationship [6/17/2013]
LCM Wave 16 Spotlight: SMBs with Loyalty Programs [5/2/2013]
The Relaunch of Find&Save: Newspapers Get Serious About Local Shopping [4/17/2013]
Click here to learn more about this program. |
The
Kelsey Report® (TKR)
Premier Market
Analysis and Strategic Resource for
Global Print & Internet Yellow
Pages
Recent TKR Reports [Archive]
LCM Wave 16 Spotlight: SMBs with Loyalty Programs [5/2/2013]
LCM Wave 16 Spotlight: Franchisees of National Companies [4/15/2013]
BIA/Kelsey's Annual U.S. Local Media Forecast, 2012-2017, The Kelsey Report [4/3/2013]
Click here to learn more about this program. |
Video
Local Media (VLM)
Strategic
Guidance and Market Intelligence for
Transforming Local TV and Radio
Recent
VLM Reports [Archive]
LCM Wave 16 Spotlight: SMBs with Loyalty Programs [5/2/2013]
LCM Wave 16 Spotlight: Franchisees of National Companies [4/15/2013]
BIA/Kelsey's Annual U.S. Local Media Forecast, 2012-2017, Video Local Media [4/8/2013]
Click here to learn more about this program. |
The solutions provided through BIA/Kelsey's Continuous Advisory Services are based on expert analysis of emerging trends, evaluation of quantitative and qualitative data and deep industry experience.
To learn more about becoming a BIA/Kelsey Continuous Advisory Service
client, contact our sales department at e-mail or
call (703) 818-2425.
Local Media Watch Blog
BIA/Kelsey publishes timely reporting and analysis of industry developments in its Local Media Watch Blog. With analysts blogging daily, turn to this source for the opinions and and insights that will help keep you on the leading edge of what is happening in local media and advertising.
Stay
Connected to Our Local Media Analysis
with BIA/Kelsey’s Mobile App and RSS Feeds
BIA/Kelsey’s free mobile app delivers portable access to our research and analysis through a mobile feed of our Local Media Watch Blog. Download now and have a portable, efficient way to stay on the leading edge of what’s happening in local media and advertising.
Designed for on-the-go professionals, BIA/Kelsey’s
mobile app puts information right at your fingertips—wherever
and whenever you choose. Access our daily analysis of local media
news, with deep dives into the interactive media, mobile, broadcast
and directory publishing sectors.
Available free of charge from iTunes and Android
Market (search BIA Kelsey).
Got feedback? Let us know so we can keep improving this app. E-mail
us at info@bia.com.
