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VLM Online Video Advertising: Explosion in Ad Spending


Rick Ducey, 10/15/2012

EXECUTIVE SUMMARY:



This Advisory takes a look at the explosive growth BIA/Kelsey is forecasting in the local online video category, following rapid growth in consumer usage of local online video. U.S. Online Video is expected to grow at a CAGR of 36.7 percent between 2011 and 2016. Using data from BIA/Kelsey's Media Ad View, this Advisory drills down into two local advertiser categories, Automotive and Furniture Stores, which are expected to be among the most aggressive users of local online video.


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Copyright © 2012 BIA/Kelsey. All Rights Reserved.
This published material is for internal client use only. It may not be duplicated or distributed in any manner not permitted by contract. Any unauthorized distribution could result in termination of the client relationship, fines and other civil or criminal penalties under Federal law. BIA/Kelsey disclaims all warranties regarding the accuracy of the information herein and similarly disclaims any liability for direct, indirect or consequential damages that may result from the use or interpretation of this information.

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