Online Video Advertising: Explosion in Ad Spending
Rick Ducey, 10/15/2012
This Advisory takes a look at the explosive growth BIA/Kelsey is forecasting in the local online video category, following rapid growth in consumer usage of local online video. U.S. Online Video is expected to grow at a CAGR of 36.7 percent between 2011 and 2016. Using data from BIA/Kelsey's Media Ad View, this Advisory drills down into two local advertiser categories, Automotive and Furniture Stores, which are expected to be among the most aggressive users of local online video.