Online video increasingly is an important content offering for broadcast sites in terms of sales opportunities, brand extension and user experience. Placement and context can greatly affect the number of streams served to users. This has implications for site design and editorial processes. The type of content featured is also critically important. Timely breaking stories, severe weather, user-generated, celebrity and unusual-novelty often garner user interest which can translate into higher engagement. This advisory offers a range of tips and best practices for online video context and placement of content.