 Smart TV Business Models and Ad Penetration
Elise Simmons, 6/5/2012
EXECUTIVE SUMMARY:
In an age where you can buy and sell goods from your tablet, mobile device or laptop, integrating the connectivity of the Internet with television content is a smart move for advertisers. In this Advisory, BIA/Kelsey defines smart television, compares different business models within the smart TV framework, provides case studies of apps and innovative technology, and analyzes the smart TV effect on advertising recall.
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