 March Madness: Multi-Screen Consumption and Local Monetization
Elise Simmons, 4/20/2012
EXECUTIVE SUMMARY:
Sports content is one of the fastest Internet growth categories. In this Advisory, BIA/Kelsey analyzes the multi-screen consumption of March Madness content and local monetization opportunities. We also profile three sports video companies — ConnecTV, Perform and Cine Sports — along with apps by Yahoo, CBS and Comcast that stream sports content.
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