March Madness: Multi-Screen Consumption and Local Monetization
Elise Simmons, 4/20/2012
Sports content is one of the fastest Internet growth categories. In this Advisory, BIA/Kelsey analyzes the multi-screen consumption of March Madness content and local monetization opportunities. We also profile three sports video companies — ConnecTV, Perform and Cine Sports — along with apps by Yahoo, CBS and Comcast that stream sports content.
Copyright © 2012 BIA/Kelsey. All
This published material is for internal
client use only. It may not be duplicated or distributed in any manner
not permitted by contract. Any unauthorized distribution could result
in termination of the client relationship, fines and other civil or criminal
penalties under Federal law. BIA/Kelsey disclaims all warranties
regarding the accuracy of the information herein and similarly disclaims
any liability for direct, indirect or consequential damages that may result
from the use or interpretation of this information.
Clients may login now to access full report.